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The collapse of referral certainty is forcing publishers to rethink what digital media businesses should look like in an AI-first internet
Kanchan Srivastava May 25, 2026 9:04 AM
Prior to joining Flipkart Ads, Anand Ajantiwale spent over a decade at Amazon
e4m Staff May 22, 2026 12:42 PM
As feeds grow noisier and user behaviour becomes more reflexive, advertisers are rethinking what meaningful attention actually looks like
Aryendra Khan May 15, 2026 8:16 AM
Industry conversations around leadership realignment intensify as Amazon folds MX Player into Prime Video
Kanchan Srivastava May 13, 2026 8:46 AM
As Gaurav Gandhi is expected to continue leading Amazon’s unified streaming business, industry attention is now turning to the future roles of Karan Bedi and Amogh Dusad
Kanchan Srivastava May 7, 2026 5:05 PM
The integrated platform will be a free-and-paid streaming service under one brand, spanning SVOD, AVOD, Transactional Video on Demand, and add-on subscriptions
e4m Staff May 7, 2026 11:58 AM
Developers have also raised concerns about potential overlaps with widely used international rating frameworks such as ESRB and PEGI
Imran Fazal Apr 22, 2026 8:21 AM
Continues as Head of Marketing while stepping into a broader leadership role across ShareChat and Moj’s growth journey
e4m Staff Apr 20, 2026 12:30 PM
He was earlier with Exide Energy, where he served as the Managing Director and Chief Executive Officer
e4m Staff Apr 15, 2026 7:54 AM
This includes the introduction of structured labels that can indicate elements such as violence, language, or other potentially sensitive material, bringing a layer of transparency for consumers
e4m Staff Apr 7, 2026 12:19 PM
Brij Kothari, Adjunct Professor, IIT-Delhi, School of Public Policy, writes on the implications of policies for accessible video entertainment on streaming platforms
Brij Kothari Apr 7, 2026 10:12 AM
With digital driving over 100% of growth, for marketers video now delivers both scale and performance, a combination that was earlier split across television for awareness and search for conversion
Anuja Jain Mar 26, 2026 9:13 AM
Traditional television revenue is expected to increase from $9.9 billion in 2026 to $10.3 billion by 2030, indicating steady expansion
Aditi Gupta Mar 17, 2026 8:50 AM
Marketers note brands are integrating touchpoints to ensure consumers get the right message at the right stage of decision-making; multiple channels orchestrate discovery, evaluation and purchase
Sunidhi Vijay Mar 17, 2026 8:34 AM
GAP provides Young Miko with a platform to share her music in a way that feels authentic to her world and community
e4m Staff Mar 14, 2026 7:52 AM
Held at the Pitch CMO Summit 2026, the session explored the idea that viral marketing cannot be engineered on command but emerges when brands tap into authentic human insight and storytelling
e4m Staff Mar 12, 2026 6:08 PM
The crossover between tech and motorsport quickly sparked reactions online
Vaishnavi Deshpande Mar 11, 2026 6:07 PM
The Elon Musk owned platform says creators must clearly label AI-generated conflict footage or face suspension from its monetisation programme
Vaishnavi Deshpande Mar 5, 2026 2:43 PM
What began as a BTS look at Yash’s transformation for his upcoming film shared by his grooming stylist on his Instagram, has spiralled into an unexpected banter between Yash and Philips
e4m Staff Feb 28, 2026 9:33 AM
Her role has been expanded to cover Original Series, Movies , and Licensed titles at Prime Video & Amazon MGM Studios
e4m Staff Feb 27, 2026 3:15 PM
Before joining NDTV, Naveen was the Founding Editor of PTI’s Video Services
e4m Staff Feb 25, 2026 5:09 PM
e4m dentsu Digital Advertising Report projects that by 2027, online video’s share will touch 30%, overtaking social media to become the largest segment within digital advertising
Aditi Gupta Feb 24, 2026 8:49 AM
In Rajasthan, an elderly man has caught the internet’s attention for appearing to deliver an order while riding a horse
e4m Staff Feb 23, 2026 7:22 PM
From experimentation to core content production, AI is now embedded across film, TV and OTT sectors
Kanchan Srivastava Feb 20, 2026 9:05 AM
Most recently, Bhatia was with Amazon, leading its global video advertising business
e4m Staff Feb 19, 2026 8:01 AM
The announcement was made on the sidelines of the India AI Summit; with a corpus of Rs 100 crore
e4m Staff Feb 18, 2026 10:12 AM
Video, optimised primarily for mobile screens, now sits at the centre of most digital strategies, regardless of whether brands label those budgets as awareness, performance, or commerce
Shantanu David Feb 11, 2026 9:16 AM
Microdrama apps floated by Zee5, MX Player, Hoichoi and ShareChat add fresh momentum in the fast-growing short-form video market; Tata Play’s aggregator platform - Shots - set to widen access
Kanchan Srivastava Feb 10, 2026 9:03 AM
Viewers can now access all of Bloomberg’s video on its site and at the new ‘Stream’ tab on the app
Prior to this, Chandru Lakshminarayanan held the role of Head of Programming Strategy, EMEA at the company
The video has prompted conversations about platform responsibility and customer behaviour in app-based services
Vaishnavi Deshpande Feb 5, 2026 9:06 AM
Meher Bajwa most recently served as the Deputy Regional Director of Digital Operations
e4m Staff Jan 27, 2026 4:28 PM
With vernacular content and local creators seeing strong traction in rural India, brands are blending traditional storytelling with voice search, short-form video and regional language content
Sunidhi Vijay Jan 27, 2026 9:11 AM
According to the latest Media Partners Asia report, advertising-supported models set to claim 70% of incremental growth
e4m Staff Jan 20, 2026 9:24 AM
Prior to his elevation, Kali Sayak Mukherjee held the role of Creative Marketing Head, Amazon Prime Video India
Her professional journey includes stints at Viacom18, Mondelēz International, Marico, and Vaishnavi Corporate Communications, and others
From its early humorous storytelling in 2015 to commanding attention during the IPL in 2023, Fogg’s iconic ‘chal raha hai’ campaigns transformed a deodorant tagline into a national catchphrase
Aryendra Khan Jan 7, 2026 9:08 AM
The film captures how an ecosystem comes alive when built with intention, and what happens when trust and creativity collide
Prior to this, Sonal Kabi held the role of Director and Head of Marketing at Amazon Prime Video, India
Yong Su Kim held the role of EVP and Global Head of Video Services & Partnerships at Samsung Electronics
The most shared videos depict Govinda’s Na’vi-style alter ego uttering his well-known comic dialogue, often loosely remembered online as “batti bujha intukle pintukle
e4m Staff Dec 23, 2025 2:42 PM
Here is a look at the ads that made viewers pause, rewind, or scroll past without a second thought
Soumya Gawri Dec 20, 2025 9:47 AM
Deep engagement, franchise loyalty and connected TV adoption are turning the South into OTT’s growth anchor, say industry leaders
Pooja Yadav Dec 17, 2025 8:43 AM
Millennials and Gen Z professionals prefer video as the language, and it is now a critical tool for influencing purchase behaviour, say marketers
Pooja Yadav Nov 24, 2025 8:22 AM
The top performers in the list of brands recalled belonged to quick commerce, online food delivery, e-commerce, groceries and gaming, shows the study by R K SWAMY Centre for Study of Indian Markets
e4m Staff Nov 19, 2025 9:09 AM
The court said AI-generated videos, deepfakes or digitally altered content that impersonates Raj Shamani cannot be produced or circulated without his permission
e4m Staff Nov 18, 2025 1:01 PM