commercial
Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, explores how Lionel Messi built a global brand through consistent performance, authenticity and years of trust
Ganapathy Viswanathan Sep 1, 2026 1:50 PM
From a chessboard with Cristiano Ronaldo to AI-generated versions of himself, Messi has spent two decades turning football's biggest moments into some of advertising's most talked-about campaigns
e4m Staff Sep 1, 2026 10:16 AM
He will lead the Commercial B2B portfolio for the company's O+O business across NASAPMENA
e4m Staff Aug 31, 2026 11:16 AM
Prior to this, she was serving as Head of Communications for Lenovo India
e4m Desk Aug 27, 2026 12:21 PM
Hersh Bhandari brings more than two decades of experience across revenue, strategy, brand solutions and media operations
e4m Staff Aug 20, 2026 4:33 PM
Prior to this, Chauhan served as sponsorship manager at DP World ILT20
e4m Staff Aug 19, 2026 5:56 PM
In this role, Ricky will lead the expansion and adoption of Omnicom Media's industry-leading commercial solutions across the region
Phadke has been named as Commercial Operations & Strategy Director, Vision Care APAC at Johnson & Johnson
e4m Staff Aug 10, 2026 10:35 AM
According to a report by TAM Sports, the top five advertisers together accounted for 55% of total advertising volumes in 2026, compared with 48% in the previous tournament
Wasan joins the Johnnie Walker maker after a nearly 28-year career at Procter & Gamble
Broadcasters have consistently argued that the regulatory framework wrongly treats residential subscribers and commercial establishments alike for pricing purposes
Imran Fazal Aug 4, 2026 11:58 AM
As comedian Sunil Grover celebrates his birthday today, we look at why his endorsement journey has been so memorable
e4m Staff Aug 3, 2026 11:31 AM
As Bloomberg Media's Managing Director for APAC Media Sales & Marketing celebrates her birthday, a look back at a career built on driving revenue and building brands across Asia
e4m Staff Jul 29, 2026 2:47 PM
For creators, political expression is no longer just a matter of personal belief, it is increasingly becoming a business decision with financial consequences
Shalinee Mishra Jul 29, 2026 9:00 AM
Prior to his promotion, Vinay Golikeri held the role of Managing Director - Bacardi India and Southeast Asia
e4m Desk Jul 27, 2026 12:49 PM
The accused streamed live television channels, movies, JioStar Originals and other copyrighted content belonging to JioStar and multiple content owners without authorization
Imran Fazal Jul 20, 2026 9:41 AM
Sobi Velauthapillai has been working with AstraZeneca for nearly 19 years
Marcia joins Puma from Nike, where she most recently served as Vice President Merchandising Women’s EMEA
e4m Staff Jul 17, 2026 6:25 PM
Argyilan, who most recently served as Global Head of Advertising at Uber, will join The Trade Desk on July 27
e4m Staff Jul 16, 2026 12:32 PM
In this role, Max Toulliou will lead WPP’s InfoSum commercial organization across the EMEA region
Amid demand for a ban on adult ads during cricket, e4m analyses the debate over legality, suitability and ad placement during family-viewing events
e4m Staff Jul 9, 2026 11:36 AM
Prior to this, Aparna Kapur was with Abbot as Director, Global Marketing
From the ‘Helicopter Shot’ to ‘Bole Jo Koyal’, here are the campaigns that captured Captain Cool's charm, wit and mass appeal over the years
Aryendra Khan Jul 7, 2026 11:25 AM
Dubey will be based in New York and report into Publicis Sapient CEO Nigel Vaz
On July 1, 1941, a 10-second Bulova ad before a baseball game quietly launched the business of television advertising as we know it
Aryendra Khan Jul 1, 2026 12:28 PM
Heather Hoytink is a seasoned commercial leader who brings more than 20 years of sales and operations experience to the role
e4m Staff Jun 25, 2026 4:31 PM
Guest Column: Ganapathy Viswanathan, Communication Consultant & Author, writes how the conversation around Women’s T20 World Cup is shifting towards audience delivery, engagement & commercial returns
Ganapathy Viswanathan Jun 15, 2026 4:44 PM
Prateek Teotia has been associated with foodpanda for over four years
e4m Staff Jun 15, 2026 9:47 AM
Only officially licensed partners and authorized entities are permitted to use FIFA trademarks and branding, cautioned the company
e4m Staff Jun 12, 2026 7:11 PM
Hamavvand Chwda served as Group Head - Commercial & Administration at Balaji Telefilms
e4m Staff Jun 11, 2026 9:15 AM
In 2002, Pepsi and Roberto Carlos staged a World Cup ad so cleverly cultural that it still lives rent-free in advertising memory
Aryendra Khan Jun 5, 2026 8:58 AM
As per NDTV, SEBI's Adjudicating Officer concluded that the company did not violate regulatory provisions, as alleged in a show-cause notice issued earlier
e4m Staff Jun 3, 2026 11:43 AM
Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, decodes RCB’s emotional bonding fans
Ganapathy Viswanathan Jun 2, 2026 12:40 PM
Industry sources say Rawat has been among the key commercial leaders at the network during its aggressive expansion phase, particularly in the Hindi news market
e4m Staff May 25, 2026 2:42 PM
Arun Kumar Rao has previously worked with HAVAS PLAY, Disney India, The Times of India Group, among others
e4m Staff May 13, 2026 3:46 PM
Since the ease of accessibility creates a misconception that content is freely available for commercial use, brands must build clear intellectual property compliance rules, share industry observers
Shalinee Mishra May 12, 2026 9:15 AM
By Cathy Ibal, Senior Vice President, Ad Sales, CNN International Commercial
NATIVE CONTENT Apr 29, 2026 9:00 AM
Roy joins Tata Motors from Tractors and Farm Equipment Limited (TAFE), where he was Senior Vice President - Sales & Marketing
e4m Staff Apr 28, 2026 4:00 PM
In this role, Sanghvi's mandate spans across pricing strategy, supply chain, commercial insights and business transformation
e4m Staff Apr 20, 2026 12:10 PM
Bhatia is a Lenovo veteran and most recently led the Infrastructure Solutions Group in Asia Pacific
How tech, trust, & emotional intelligence are shaping business growth… and what leaders must do to survive
NATIVE CONTENT Mar 30, 2026 10:26 AM
Dara Nasr has been roped in as Managing Director, Commercial Outdoor at the company
e4m Staff Mar 25, 2026 12:06 PM