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Marcia joins Puma from Nike, where she most recently served as Vice President Merchandising Women’s EMEA
e4m Staff Jul 17, 2026 6:25 PM
Argyilan, who most recently served as Global Head of Advertising at Uber, will join The Trade Desk on July 27
e4m Staff Jul 16, 2026 12:32 PM
Amid demand for a ban on adult ads during cricket, e4m analyses the debate over legality, suitability and ad placement during family-viewing events
e4m Staff Jul 9, 2026 11:36 AM
From the ‘Helicopter Shot’ to ‘Bole Jo Koyal’, here are the campaigns that captured Captain Cool's charm, wit and mass appeal over the years
Aryendra Khan Jul 7, 2026 11:25 AM
On July 1, 1941, a 10-second Bulova ad before a baseball game quietly launched the business of television advertising as we know it
Aryendra Khan Jul 1, 2026 12:28 PM
Heather Hoytink is a seasoned commercial leader who brings more than 20 years of sales and operations experience to the role
e4m Staff Jun 25, 2026 4:31 PM
Guest Column: Ganapathy Viswanathan, Communication Consultant & Author, writes how the conversation around Women’s T20 World Cup is shifting towards audience delivery, engagement & commercial returns
Ganapathy Viswanathan Jun 15, 2026 4:44 PM
Prateek Teotia has been associated with foodpanda for over four years
e4m Staff Jun 15, 2026 9:47 AM
Only officially licensed partners and authorized entities are permitted to use FIFA trademarks and branding, cautioned the company
e4m Staff Jun 12, 2026 7:11 PM
Hamavvand Chwda served as Group Head - Commercial & Administration at Balaji Telefilms
e4m Staff Jun 11, 2026 9:15 AM
In 2002, Pepsi and Roberto Carlos staged a World Cup ad so cleverly cultural that it still lives rent-free in advertising memory
Aryendra Khan Jun 5, 2026 8:58 AM
As per NDTV, SEBI's Adjudicating Officer concluded that the company did not violate regulatory provisions, as alleged in a show-cause notice issued earlier
e4m Staff Jun 3, 2026 11:43 AM
Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, decodes RCB’s emotional bonding fans
Ganapathy Viswanathan Jun 2, 2026 12:40 PM
Industry sources say Rawat has been among the key commercial leaders at the network during its aggressive expansion phase, particularly in the Hindi news market
e4m Staff May 25, 2026 2:42 PM
Arun Kumar Rao has previously worked with HAVAS PLAY, Disney India, The Times of India Group, among others
e4m Staff May 13, 2026 3:46 PM
Since the ease of accessibility creates a misconception that content is freely available for commercial use, brands must build clear intellectual property compliance rules, share industry observers
Shalinee Mishra May 12, 2026 9:15 AM
By Cathy Ibal, Senior Vice President, Ad Sales, CNN International Commercial
NATIVE CONTENT Apr 29, 2026 9:00 AM
Roy joins Tata Motors from Tractors and Farm Equipment Limited (TAFE), where he was Senior Vice President - Sales & Marketing
e4m Staff Apr 28, 2026 4:00 PM
In this role, Sanghvi's mandate spans across pricing strategy, supply chain, commercial insights and business transformation
e4m Staff Apr 20, 2026 12:10 PM
How tech, trust, & emotional intelligence are shaping business growth… and what leaders must do to survive
NATIVE CONTENT Mar 30, 2026 10:26 AM
Dara Nasr has been roped in as Managing Director, Commercial Outdoor at the company
e4m Staff Mar 25, 2026 12:06 PM
Abhishek joins from Marriott International, where he served as Director of Sales & Marketing
e4m Staff Mar 19, 2026 2:54 PM
Prior to this elevation, Pallavi served as Assistant General Manager - Marketing and earlier as Senior Manager - Marketing at Euler Motors
e4m Staff Feb 24, 2026 12:37 PM
Before joining Admitad, Samrat Dutta spent more than seven years at Tyroo
e4m Staff Feb 20, 2026 12:41 PM
There was a time when celebrities were integrated more deeply into brand narratives, inhabiting distinct brand worlds rather than simply appearing as endorsers
Aryendra Khan Feb 13, 2026 8:46 AM
The airline confirmed that Iyer's resignation will not affect current flight operations or ongoing expansion plans
e4m Staff Feb 12, 2026 10:46 AM
Mehra was most recently Vice President, Commercial and Procurement for International Content, Kids and Infotainment at Star TV Network
e4m Staff Jan 22, 2026 11:43 AM
Sanghvi, who is the Executive Vice President and Head of Commercial, Procurement and Sustainability, will be with the company till March 31, sources have told e4m
Aditi Gupta Jan 21, 2026 6:59 PM
Matty Lin joins the business from TikTok/Bytedance, where he most recently served as General Manager of Global Business Solutions for Southeast Asia and South Korea
e4m Staff Jan 14, 2026 12:49 PM
Prior to joining Admitad, Samrat held senior commercial and sales leadership roles, including Country Manager for Vietnam and Business Director for Global Agency Solutions APAC
e4m Staff Jan 12, 2026 5:10 PM
Prior to this, Rajdeep served as the Director at GHL Pharma & Diagnostics of Medanta Labs
e4m Staff Jan 5, 2026 12:22 PM
Prior to this, Paul Andreotta held the role of Senior Vice President - Strategic Partnerships
e4m Desk Dec 24, 2025 12:56 PM
Steven Williams, who was the CEO of PepsiCo North America, has been appointed Executive Vice President and Vice Chairman, Global Chief Commercial Officer and Corporate Affairs
e4m Staff Dec 18, 2025 3:41 PM
Selected producers must submit all episodes within a week of notification once the agreement is signed
e4m Staff Dec 16, 2025 4:32 PM
The data by TAM is based on the analysis of commercial advertising during 31 live matches each from the 2022 and 2025 editions
e4m Staff Nov 14, 2025 3:52 PM
The appointment follows the combination of Outbrain and Teads earlier this year
e4m Staff Nov 10, 2025 1:53 PM













