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Puma Welcomes Marcia Dos Santos as New Vice President of BU Core?blur=25

Marcia joins Puma from Nike, where she most recently served as Vice President Merchandising Women’s EMEA

e4m Staff Jul 17, 2026 6:25 PM

Kristi Argyilan Joins The Trade Desk as Chief Commercial Officer?blur=25

Argyilan, who most recently served as Global Head of Advertising at Uber, will join The Trade Desk on July 27

e4m Staff Jul 16, 2026 12:32 PM

Max Toulliou Takes Charge as SVP of InfoSum for EMEA Region?blur=25

In this role, Max Toulliou will lead WPP’s InfoSum commercial organization across the EMEA region

e4m Desk Jul 9, 2026 5:48 PM

cricket?blur=25

Amid demand for a ban on adult ads during cricket, e4m analyses the debate over legality, suitability and ad placement during family-viewing events

e4m Staff Jul 9, 2026 11:36 AM

Aparna Kapur Joins Inquis Medical as Senior Marketing Director?blur=25

Prior to this, Aparna Kapur was with Abbot as Director, Global Marketing

e4m Desk Jul 8, 2026 6:23 PM

Celebrating MS Dhoni: His Most Memorable Advertising Moments?blur=25

From the ‘Helicopter Shot’ to ‘Bole Jo Koyal’, here are the campaigns that captured Captain Cool's charm, wit and mass appeal over the years

Aryendra Khan Jul 7, 2026 11:25 AM

Rahul Dubey Takes Charge as Chief Growth Officer at Publicis Sapient?blur=25

Dubey will be based in New York and report into Publicis Sapient CEO Nigel Vaz

e4m Desk Jul 2, 2026 8:26 AM

Marking 85 Years Since the First Legal TV Commercial Aired?blur=25

On July 1, 1941, a 10-second Bulova ad before a baseball game quietly launched the business of television advertising as we know it

Aryendra Khan Jul 1, 2026 12:28 PM

Heather Hoytink Takes Helm as President of The Hershey Company U.S.?blur=25

Heather Hoytink is a seasoned commercial leader who brings more than 20 years of sales and operations experience to the role

e4m Staff Jun 25, 2026 4:31 PM

Advertisers Eye Women's T20 World Cup Amid Growing Interest?blur=25

Guest Column: Ganapathy Viswanathan, Communication Consultant & Author, writes how the conversation around Women’s T20 World Cup is shifting towards audience delivery, engagement & commercial returns

Ganapathy Viswanathan Jun 15, 2026 4:44 PM

Prateek Teotia Takes Charge as Interim Managing Director at foodpanda?blur=25

Prateek Teotia has been associated with foodpanda for over four years

e4m Staff Jun 15, 2026 9:47 AM

zee FIFA?blur=25

Only officially licensed partners and authorized entities are permitted to use FIFA trademarks and branding, cautioned the company

e4m Staff Jun 12, 2026 7:11 PM

Hamavvand Chwda Resigns as Group Head at Balaji Telefilms?blur=25

Hamavvand Chwda served as Group Head - Commercial & Administration at Balaji Telefilms

e4m Staff Jun 11, 2026 9:15 AM

FIFA Pepsi Roberto Carlos?blur=25

In 2002, Pepsi and Roberto Carlos staged a World Cup ad so cleverly cultural that it still lives rent-free in advertising memory

Aryendra Khan Jun 5, 2026 8:58 AM

NDTV Cleared of 2009 Disclosure Case by SEBI Without Penalty?blur=25

As per NDTV, SEBI's Adjudicating Officer concluded that the company did not violate regulatory provisions, as alleged in a show-cause notice issued earlier

e4m Staff Jun 3, 2026 11:43 AM

How RCB's Second IPL Title Could Transform Its Brand Image?blur=25

Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, decodes RCB’s emotional bonding fans

Ganapathy Viswanathan Jun 2, 2026 12:40 PM

Arun Singh Rawat Departs Republic World Amid Career Transition?blur=25

Industry sources say Rawat has been among the key commercial leaders at the network during its aggressive expansion phase, particularly in the Hindi news market

e4m Staff May 25, 2026 2:42 PM

Arun Kumar Rao Takes Helm as President of Commercial Partnerships at ISRL?blur=25

Arun Kumar Rao has previously worked with HAVAS PLAY, Disney India, The Times of India Group, among others

e4m Staff May 13, 2026 3:46 PM

Instagram, Reels, trending music?blur=25

Since the ease of accessibility creates a misconception that content is freely available for commercial use, brands must build clear intellectual property compliance rules, share industry observers

Shalinee Mishra May 12, 2026 9:15 AM

Orkun Gül appointed Chief Commercial Officer Oriflame?blur=25

Orkun Gül will join Oriflame’s Global Leadership Team

e4m Staff May 4, 2026 12:02 PM

Cathy Ibal | CNN International Commercial?blur=25

By Cathy Ibal, Senior Vice President, Ad Sales, CNN International Commercial

NATIVE CONTENT Apr 29, 2026 9:00 AM

Deepanjan Roy appointed CMO Tata Motors Commercial Vehicles?blur=25

Roy joins Tata Motors from Tractors and Farm Equipment Limited (TAFE), where he was Senior Vice President - Sales & Marketing

e4m Staff Apr 28, 2026 4:00 PM

The New Cultural Capital?blur=25

Defining influence through modern tastemakers

NATIVE CONTENT Apr 23, 2026 10:41 AM

Mihir Sanghvi joins ANJ Group as Chief Commercial Officer?blur=25

In this role, Sanghvi's mandate spans across pricing strategy, supply chain, commercial insights and business transformation

e4m Staff Apr 20, 2026 12:10 PM

Sumir Bhatia appointed Lenovo Chief Commercial Officer APAC?blur=25

Bhatia is a Lenovo veteran and most recently led the Infrastructure Solutions Group in Asia Pacific

e4m Staff Apr 2, 2026 6:33 PM

Digital Transformation?blur=25

How tech, trust, & emotional intelligence are shaping business growth… and what leaders must do to survive

NATIVE CONTENT Mar 30, 2026 10:26 AM

Dara Nasr appointed Managing Director Commercial Outdoor at Global?blur=25

Dara Nasr has been roped in as Managing Director, Commercial Outdoor at the company

e4m Staff Mar 25, 2026 12:06 PM

Abhishek Bahadur appointed Commercial Director Hilton Hyderabad?blur=25

Abhishek joins from Marriott International, where he served as Director of Sales & Marketing

e4m Staff Mar 19, 2026 2:54 PM

Pallavi Arora elevated to Associate Vice President Marketing at Euler Motors?blur=25

Prior to this elevation, Pallavi served as Assistant General Manager - Marketing and earlier as Senior Manager - Marketing at Euler Motors

e4m Staff Feb 24, 2026 12:37 PM

Samrat Dutta appointed Commercial Director–APAC at Admitad?blur=25

Before joining Admitad, Samrat Dutta spent more than seven years at Tyroo

e4m Staff Feb 20, 2026 12:41 PM

Sarah Barron appointed Chief Commercial and Operating Officer at Domino’s Pizza UK & Ireland?blur=25

Prior to her elevation, Barron held the role of Chief Marketing Officer at the company

e4m Desk Feb 13, 2026 1:09 PM

Celebrity Advertising?blur=25

There was a time when celebrities were integrated more deeply into brand narratives, inhabiting distinct brand worlds rather than simply appearing as endorsers

Aryendra Khan Feb 13, 2026 8:46 AM

Praveen Iyer steps down as Akasa Air Co-founder?blur=25

The airline confirmed that Iyer's resignation will not affect current flight operations or ongoing expansion plans

e4m Staff Feb 12, 2026 10:46 AM

Akhil Mehra to join SPNI as Commercial Head?blur=25

Mehra was most recently Vice President, Commercial and Procurement for International Content, Kids and Infotainment at Star TV Network

e4m Staff Jan 22, 2026 11:43 AM

Mihir Sanghvi exits Sony Pictures Networks India after 10 years?blur=25

Sanghvi, who is the Executive Vice President and Head of Commercial, Procurement and Sustainability, will be with the company till March 31, sources have told e4m

Aditi Gupta Jan 21, 2026 6:59 PM

Matty Lin appointed APAC regional sales leader at Nielsen?blur=25

Matty Lin joins the business from TikTok/Bytedance, where he most recently served as General Manager of Global Business Solutions for Southeast Asia and South Korea

e4m Staff Jan 14, 2026 12:49 PM

Samrat Dutta joins Admitad as APAC Commercial Director?blur=25

Prior to joining Admitad, Samrat held senior commercial and sales leadership roles, including Country Manager for Vietnam and Business Director for Global Agency Solutions APAC

e4m Staff Jan 12, 2026 5:10 PM

Ashwanii Dandonaa appointed Chief Commercial Officer at Brut India?blur=25

Ashwanii Dandonaa till recently was Business Head, Branded Partnerships at Fork Media

e4m Staff Jan 8, 2026 1:32 PM

Rajdeep Panwar appointed Chief Commercial Officer at Thyrocare?blur=25

Prior to this, Rajdeep served as the Director at GHL Pharma & Diagnostics of Medanta Labs

e4m Staff Jan 5, 2026 12:22 PM

Paul Andreotta appointed Chief Commercial Officer for PepsiCo Beverages US?blur=25

Prior to this, Paul Andreotta held the role of Senior Vice President - Strategic Partnerships

e4m Desk Dec 24, 2025 12:56 PM

Ram Krishnan appointed CEO of PepsiCo North America?blur=25

Steven Williams, who was the CEO of PepsiCo North America, has been appointed Executive Vice President and Vice Chairman, Global Chief Commercial Officer and Corporate Affairs

e4m Staff Dec 18, 2025 3:41 PM

DD Bangla?blur=25

Selected producers must submit all episodes within a week of notification once the agreement is signed

e4m Staff Dec 16, 2025 4:32 PM

Women’s World Cup 2025?blur=25

The data by TAM is based on the analysis of commercial advertising during 31 live matches each from the 2022 and 2025 editions

e4m Staff Nov 14, 2025 3:52 PM

Mollie Spilman appointed Chief Commercial Officer at Teads?blur=25

The appointment follows the combination of Outbrain and Teads earlier this year

e4m Staff Nov 10, 2025 1:53 PM