Celebrating Sunita Rajan: Steering Bloomberg Media’s APAC growth story

From newsrooms to boardrooms across Asia Pacific, Sunita Rajan has spent over two decades turning media relationships into revenue and revenue into results. As she celebrates her birthday today, we take a moment to toast a career that has quietly shaped the region's advertising landscape.

Rajan currently serves as Managing Director, APAC Media Sales & Marketing at Bloomberg Media, a role she stepped into in January 2021. Based in Singapore and reporting to Chief Commercial Officer Stephen Colvin, she oversees advertising revenues and client marketing across Bloomberg Media's platforms, including its digital products, Bloomberg Television, Bloomberg TV+, Bloomberg Radio, Bloomberg LIVE events, and print titles such as Bloomberg Businessweek and Bloomberg Green. She has also led the expansion of Bloomberg Media's strategic marketing services offerings across the region.

Before Bloomberg, Rajan spent five years as Senior Vice President of Advertising Sales for CNN International Commercial, leading teams across Hong Kong, Singapore, Tokyo, New Delhi and Mumbai to develop commercial propositions and drive growth. Before that, she spent over a decade at BBC Worldwide as Executive Vice President of Advertising Sales in Asia, delivering consistent profitable growth across BBC World News, BBC.com, World Service and Lonely Planet.

Reflecting on the industry's shifting priorities in a later interview, Rajan observed that brands continue to seek out storytelling with a genuine sense of purpose. This trend has only strengthened since the pandemic redrew the advertising map.

Across Bloomberg, CNN and BBC Worldwide, Rajan has built a reputation as one of the region's most respected media sales leaders, known for forging lasting client relationships and building high-performing teams across diverse markets.

On her special day, e4m extends warm wishes to Sunita Rajan for continued success in her role at Bloomberg Media and in the chapters ahead.