Vibha Bajaj: The strategist behind corporate reputation & leadership

We wish Vibha Bajaj a very happy birthday, a defining voice in Corporate Affairs and Brand Leadership. Her professional journey offers a compelling look at how corporate communications has evolved and how one leader helped shape that evolution from within. 

A senior leader in Corporate Affairs & Communications, Vibha has built a reputation as a trusted voice in media relations, policy advocacy, brand management, and employee communications within India’s banking and payments industry. Her three-decade-long journey at American Express reflects the evolution of corporate communications in India’s financial services sector. 

Over the years, she has led large-scale campaigns that strengthened brand visibility and stakeholder trust, while also guiding the organization through complex communication landscapes, including high-stakes and crisis situations. 

Currently serving as Head and Vice President - Corporate Affairs & Communications, Vibha plays a key role as part of the Country Executive Team. She has been instrumental in shaping corporate positioning, driving integrated communication strategies, and building engagement across internal and external audiences.

Moroever, Vibha has been a strong force behind corporate social responsibility initiatives. She played a key role in shaping programs that went beyond compliance—focusing on leadership development in the social sector, employee volunteering, and giving.

Colleagues describe her as a steady and insightful leader, someone who brings both perspective and purpose to every conversation. Her ability to navigate change while staying anchored in strong values has made her a respected figure in the industry.

As she marks another year, Vibha Bajaj’s journey continues to stand as an example of consistency, leadership, and meaningful impact in corporate communications.