buying
Brands may have to make sharper choices on media allocation, campaign timing and budget phasing if India’s biggest sporting property collides with its biggest consumption season
Kanchan Srivastava Jun 1, 2026 9:12 AM
A new study finds that the market's content intelligence gap actively suppresses budget confidence at every stage of the planning and trading cycle
Anuja Jain May 29, 2026 8:02 AM
K. Ramakrishnan, MD, Worldpanel by Numerator, speaks with Shripad Kulkarni on how individual baskets and quick commerce have rewritten the rules of FMCG buying — and what it means for every media plan
Shripad Kulkarni Apr 30, 2026 4:46 PM
Prior to this elevation, Bhatia served as Associate Director – Media Buying at Zenith
e4m Staff Mar 27, 2026 12:53 PM
As agentic AI compresses journeys and reshapes discovery, brands are being pushed to move beyond traffic metrics and build trust in a world where decisions are increasingly delegated to machines
Anuja Jain Mar 19, 2026 9:41 AM
Jain was earlier with WPP Media as Group Head-Media Investment (L’oreal India)
e4m Staff Feb 18, 2026 1:59 PM
As e4m dentsu report projects 19 percent CAGR by 2027, industry leaders decode how AI, premium supply and audience-first planning are reshaping advertising economics
Anuja Jain Feb 13, 2026 9:11 AM
Amazon’s latest transformation weaves AI, cloud infrastructure, and retail-powered media into a unified advertising engine, redefining the competitive landscape for agencies and rivals alike
Anuja Jain Nov 14, 2025 9:18 AM
At e4m Confluence 2025, the Madison World Chairman called for industry reinvention, urging agencies to move beyond traditional models and embrace creative integration
e4m Staff Nov 12, 2025 9:39 AM
Guest Column: Gopa Menon, COO & Co-Founder, Theblurr, shares his views on creative-first era of media buying
Gopa Menon Oct 1, 2025 9:27 AM
As per experts, Indian brands are eyeing in-house programmatic for speed, control, and transparency—balancing automation with strategy while cautiously investing in tools for better data ownership
Shantanu David Jul 4, 2025 8:26 AM
According to legal experts, CCI may be probing media buying models for potential collusion, but proving cartelisation without explicit evidence remains a high bar
Tasmayee Laha Roy May 13, 2025 8:28 AM
The EOI is being issued for pan-India media buying and strategy for IPL 2025, channelisation of budgets across TV, Radio, Digital, Print, OOH, and outdoor innovations
YouGov’s Diwali Spending Index data reveals a spending propensity of 117.37 among urban Indians - the highest in 4 years
Rohin Desai previously worked at Madison Media from August 2013 to May 2016
e4m Staff Aug 27, 2024 9:11 AM
Large screen ads lead to better experience and recall, but smaller smartphone screens often result in higher conversion rates since they are easier to interact with, say experts
Shantanu David Jul 31, 2024 9:10 AM
The platform will assist media buyers and clients in discovering new publishers in existing as well as media-dark or unrepresented markets
e4m Staff Feb 20, 2024 5:55 PM
The research covers readers across HT Media print and digital platforms
e4m Staff Sep 28, 2023 9:09 AM
Prior to joining Zenith, he was heading the national media-buying and partnerships at Dentsu
exchange4media Staff Jun 9, 2023 9:23 AM
The opportunity is open to all media buying agencies who do not have a conflict of interest with Usha’s existing businesses, the company said
exchange4media Staff Apr 19, 2023 4:26 PM
In a tete-a-tete with e4m, Initiative CEO Verma shares the agency's achievements, what makes them a favourite for tech brands, latest media buying trends, and more
Kanchan Srivastava May 19, 2022 8:38 AM
The campaign, comprising a series of digital films, shares funny incidents of daydreaming that people can relate to when planning to buy their own home
exchange4media Staff Mar 31, 2022 2:50 PM
This partnership provides media buyers with a unique opportunity to access cookie-free audiences on Airtel Ads’ mobile app inventory
exchange4media Staff Dec 18, 2021 11:00 AM
The merger of the two ad tech platforms will lead to enhanced plug and play ad-tech digital marketing platforms for buyers and sellers across the vast global marketplace
exchange4media Staff Nov 23, 2021 4:13 PM
The tech giant has been Essence's partner for digital and programmatic media buying for more than a decade
exchange4media Staff Nov 17, 2021 9:21 AM
Jewellery brands, who have been seeing a sales growth similar to pre-pandemic levels, attest to the power of revenge buying in the festive times
Shantanu David Nov 3, 2021 8:31 AM
The company has reported a net profit of Rs 2.8 crore for the fiscal under review, as against a net loss of Rs 2.2 crore in the previous fiscal
exchange4media Staff Oct 5, 2021 8:24 AM
Louis Philippe Brand CMO Farida K talks about the new collection, digital campaign, and plans for H2
Mansi Sharma Sep 24, 2021 8:49 AM
The campaign is on air for 6 weeks with multiple 25-30 second ad films for TV & digital platforms
exchange4media Staff Aug 7, 2021 7:46 AM
Agencies including Carat, Havas Media Group, Initiative UK, iProspect, MediaCom, Wavemaker & Zenith, which are responsible for more than £7bn in 2020 media billings, have committed to using IPA’s tool
exchange4media Staff Jun 9, 2021 6:14 PM
The agency will manage the entire product portfolio of RGI that consists of brand strategy, creative, digital & social media planning, and buying
exchange4media Staff Jun 9, 2021 9:09 AM
With IPL suspension, the property will be a good value proposition for brands but it will also be limited to young male audiences from metros and the football-crazy states, opine experts
Javed Farooqui May 24, 2021 8:36 AM
‘Ye Sahi Toh Life Insurance Online Kyu Nahi?’ campaign is aimed at encouraging the audience to shift their life insurance buying process online
exchange4media Staff Feb 6, 2021 8:00 AM
Industry leaders say though brands, media owners and agencies are realizing the importance of automation, the adoption is fairly slow
Noel Dsouza Jan 21, 2021 8:29 AM
Prasun Kumar, CMO, Magicbricks on how to engage homebuyers this festive season
Nafisa Shaheen Nov 23, 2020 9:03 AM
Industry players across the board say this year Covid will further push marketers to invest in the festive period while brands compete for share of voice & sales
Tasmayee Laha Roy Sep 17, 2020 8:29 AM
Tonic Worldwide’s research division ‘GIPSI’ decodes the new Indian consumer during the lockdown in new study
exchange4media Staff Apr 21, 2020 5:24 PM
At the 10th edition of the NEONS OOH Conference, Bharat Khatri, Country Head, Xaxis India, will be sharing insights on Performance-Driven Outdoor Buying & Selling: How it Works
Noel Dsouza Mar 3, 2020 8:47 AM
The feature will comprise four panels, each giving users control over who gets to reply to their tweets
exchange4media Staff Jan 9, 2020 11:13 AM