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Brands can opt for shoppable formats integrated in the shows or sponsor premium content, Prime Video has said
e4m Staff Jul 16, 2026 5:49 PM
As attention fractures across screens, Indian brands are trading campaigns for participation, betting on moments audiences live in, rather than scroll past
Aryendra Khan Jul 16, 2026 8:58 AM
AI is transforming consumer research, enabling brands to generate real-time insights from search, social and retail data, where speed of learning is becoming the new competitive edge
Anuja Jain Jul 16, 2026 8:40 AM
She held communications leadership roles for several brands, including Netflix India, Vogue India, Lakmé Salon, Audible India, and others
e4m Staff Jul 15, 2026 11:25 AM
Baishali Chatterjee has overall 18 years of experience in brand communications
Qureshi’s success with Buzzzooka builds directly on his established footprint in the Indian film industry
NATIVE CONTENT Jul 13, 2026 1:27 PM
Brands are increasingly hiding or removing their logos to spark curiosity, conversation and recall, showing that modern marketing is as much about building memory as boosting visibility
Shalinee Mishra Jul 11, 2026 9:20 AM
Prior to his promotion, Ben Rolleston held the role of Head of APAC Enterprise Business Development
The Gozoop co-founder recalls Atul Hegde's bold vision, entrepreneurial conviction and generosity, months after the landmark YAAP–Gozoop deal brought the two independent agency groups together
Previously, Sharda served as Director - Artist Services at Believe India
Shreya Dutta joins from Amazon Ads where she was Inventory Partnerships India Lead
In this role, Gupta will lead the AI-enabled devices business in India, including Alexa with Echo, Fire TV, and Kindle.
Prior to this, Dhane was Associate General Manager at Hyundai Motor Company
Prior to this, Tyagi served as Director - Client Services at The Trade Desk
e4m Staff Jun 26, 2026 2:59 PM
Amazon Ads says AI is unlocking creativity by removing production barriers, enabling interactive advertising and helping marketers focus on strategy, storytelling and measurable outcomes.
Brij Pahwa Jun 26, 2026 1:13 PM
The e-commerce giant plans to invest $48 billion in the country between 2026 and 2030
e4m Staff Jun 25, 2026 7:41 PM
Direct and Media account for India’s entire Day 3 shortlist haul, while PR, Social & Creator and Creative Data draw a blank
e4m Staff Jun 24, 2026 12:11 PM
Laurent Depouilly succeeds Guerin as Country Manager of Ipsos bva in France
e4m Staff Jun 23, 2026 2:56 PM
Guest Column: Gargi Sarkar, Founder & MD of RA Brand Consultant, examines why brand recall has become more critical than market competition
Gargi Sarkar Jun 23, 2026 2:04 PM
With rising acquisition costs and hyper-competition, consumer brands are now talking conversion rates, basket size, and repeat purchase frequency, share industry heads
Anuja Jain Jun 22, 2026 8:45 AM
Prior to joining Zoom, Arijit served as director of strategic partnerships at Genesys
e4m Staff Jun 17, 2026 2:28 PM
She previously held leadership roles at Amazon India, Nykaa and Ekart Logistics
e4m Staff Jun 17, 2026 12:20 PM
Nanda joins bigbasket from Amazon India, where he served as Director, Selling Partner Services
e4m Staff Jun 16, 2026 5:47 PM
Prior to this, Zohair Shaikh was with BigBang.Social as GTM Strategy & Product Monetisation
Prateek Teotia has been associated with foodpanda for over four years
e4m Staff Jun 15, 2026 9:47 AM
As digital fatigue deepens, some of India's sharpest media and creative minds gathered to ask a pointed question: where does consumer attention truly live today, and how do brands reach it?
e4m Staff Jun 11, 2026 10:36 AM
The list recognises influential marketing leaders whose strategic vision & impact are shaping the future of the industry
Prior to this, Madhurima Kumar was with Razorpay as Business Head, Ad Platform and Offers
RCB's IPL 2026 triumph extended beyond cricket, sparking a wave of moment marketing as brands tapped into the celebratory buzz online
Shalinee Mishra Jun 1, 2026 8:14 AM
The Parliamentary Committee on Communications and Information Technology is reportedly preparing to summon representatives from Google, Meta, X and Amazon
e4m Staff May 27, 2026 4:51 PM
Prior to joining Flipkart Ads, Anand Ajantiwale spent over a decade at Amazon
e4m Staff May 22, 2026 12:42 PM
In a recent interview over the 30% job cuts at The Washington Post, Jeff Bezos said that tighter financial discipline would strengthen the newspaper and ensure its long-term relevance
Lisa Materazzo announced that she will step down from her role effective June 1
Apuarv Sethi joined Razorpay as Vice President of Marketing in April 2021
e4m Staff May 15, 2026 12:51 PM
Industry conversations around leadership realignment intensify as Amazon folds MX Player into Prime Video
Kanchan Srivastava May 13, 2026 8:46 AM
Raj Karan Marhas has been associated with Zomato for over seven years
e4m Staff May 8, 2026 12:22 PM
As Gaurav Gandhi is expected to continue leading Amazon’s unified streaming business, industry attention is now turning to the future roles of Karan Bedi and Amogh Dusad
Kanchan Srivastava May 7, 2026 5:05 PM
The integrated platform will be a free-and-paid streaming service under one brand, spanning SVOD, AVOD, Transactional Video on Demand, and add-on subscriptions
e4m Staff May 7, 2026 11:58 AM
The campaign is brought to life by WPP OpenDoor, WPP Creative and WPP Production
The broader industry is now closely watching how global tech platforms interpret and enforce India’s new gaming regulations
Imran Fazal May 2, 2026 12:02 PM
AWS contributed the bulk of earnings, with operating income climbing to USD 14.2 billion from USD 11.5 billion
e4m Staff Apr 30, 2026 9:10 AM
Across the four companies, the narrative is clear. AI infrastructure is scaling. Cloud businesses are expanding, capex is ballooning, and demand for AI workloads is finally translating into revenue
Shantanu David Apr 30, 2026 8:16 AM
For the March quarter, revenue was up 6% quarter-on-quarter, and 196% year-on-year
e4m Staff Apr 29, 2026 4:28 PM
A new ‘Amazonia’ logo uses satellite imagery to turn geography into typography, sparking design conversations online
e4m Staff Apr 15, 2026 2:17 PM
ED questioned the company’s conduct, saying it claimed it could not pay salaries for three months while engaging multiple high-profile senior counsels
Imran Fazal Apr 10, 2026 1:02 PM
AmazonNow, currently operating in a few cities, is part of Amazon’s quick commerce strategy
e4m Staff Apr 8, 2026 12:08 PM