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CHARGEZONE Secures $1 Billion in Energy Contracts for EV Expansion?blur=25

CHARGEZONE expects the new EV charging stations to support more than 15,000 EVs on a daily basis

e4m Staff 23 hours ago

Gaurav Jain Joins Porter as New Chief Financial Officer?blur=25

Jain most recently served as Director and Head of Finance for India Operations and Supply Chain at Amazon

e4m Staff 1 day ago

Sona Bahadur remembers Gloria Steinem?blur=25

Sona Bahadur, Independent Food Journalist, remembered Steinem as the one who was known for a revolutionary spirit, trailblazing activism and extraordinary life

e4m Staff Sep 4, 2026 11:35 AM

Amazon?blur=25

More than one million brands and sellers were allegedly affected, including over 500,000 small and medium-sized businesses, according to the FTC

e4m Staff Sep 1, 2026 8:21 AM

MIB opens OTT advertising pipeline with JioHotstar, ZEE5, Amazon MX Player and FanCode?blur=25

At Rs 150 per 10 seconds, the prescribed CTV video rate is more than twice the Rs 70 rate applicable to mobile and desktop video

e4m Staff Aug 31, 2026 9:50 AM

Kapil Sharma Discusses AI's Impact on Advertising for SMBs?blur=25

A deep dive with Kapil Sharma, Director, Amazon Ads, on how  AI-enabled advertising supports business growth, democratisation of creativity and more

Shantanu David Aug 28, 2026 9:10 AM

DTDC?blur=25

DTDC has elevated Aditya Vikram, Vinod Khatri, Santanu Chakraborty and Nikhil Abhishek

e4m Staff Aug 27, 2026 4:35 PM

Creative Advertising Highlights: This Week's Best Campaigns?blur=25

Explore this week's standout ad campaigns from Flipkart, Google, and more, showcasing creativity, humour, and a courtroom clash in the advertising world.

Aryendra Khan Aug 22, 2026 10:03 AM

Times Group reorganises businesses, moves BCCL employees to Times Horizon from Sept 1?blur=25

The scheme broadly classifies the group’s businesses into two segments — the Publishing Business and the EIBME Business

Imran Fazal Aug 22, 2026 7:59 AM

BW People Horizon 2026 and 11th HR Excellence Awards?blur=25

To be held in September, senior HR leaders will explore AI, talent transformation, skills-first organisations and the evolving role of the CHRO

e4m Staff Aug 21, 2026 4:36 PM

social media?blur=25

Guest Column: Yesudas S Pillai, Entrepreneur, Investor, Marathoner and a Curious observer, shares how social media drives discovery, but marketplaces build transaction trust

Yesudas S Pillai Aug 18, 2026 8:38 AM

Stuti Ramachandra Expands Role at Prime Video to Cover APAC & ANZ?blur=25

Stuti Ramachandra currently serves as Director, Head of Production & Post- International Originals, India

e4m Desk Aug 13, 2026 1:46 PM

This Week's Ads: Celebrating Nostalgia and Sibling Bonds?blur=25

Our take on this week’s campaigns and a spotlight on fresh ways to turn familiar cultural cues into brand stories

Aryendra Khan Aug 8, 2026 9:36 AM

Brands Shift Focus to Independent Artists for Authentic Marketing?blur=25

Consumers are getting sceptical of conventional advertising and artist collabs help build long-term cultural partnerships that have the power to build and sustain trust, say marketers

Sandhi Sarun Aug 7, 2026 9:30 AM

anita?blur=25

In a social media post, Anita Kotwani, Senior Partner - Growth, at Zoo Media, has shared her thoughts on completing 5 months

e4m Desk Aug 5, 2026 11:41 AM

Somya Gandhi Promoted to Director of EHS at Eternal?blur=25

Prior to her promotion, Somya held the role of Senior Corporate Lead - EHS | Governance, Risk & Compliance

e4m Desk Aug 3, 2026 11:38 AM

Kelly Beaver Takes Helm as CEO of Ipsos?blur=25

Previously, she worked as an economist and consultant at PwC and Coffey International Ltd across European and international markets

e4m Staff Jul 31, 2026 5:44 PM

Big Tech’s Q2 Results?blur=25

Alphabet, Meta, Amazon and Microsoft collectively reported another quarter of robust growth, driven by digital advertising, cloud computing and enterprise software

Shantanu David Jul 31, 2026 8:59 AM

Amazon's Ad Revenue Soars 26% as AWS Hits Fastest Growth in 18 Quarters?blur=25

Amazon expects third-quarter net sales to be between $197 bn and $202 bn, representing year-on-year growth of 9% to 12%, while operating income is projected to be in the range of $22.5 bn to $26.5 bn

e4m Staff Jul 31, 2026 8:30 AM

Eternal Ltd?blur=25

Blinkit remained the biggest revenue driver as revenue surged 182% year-on-year, while higher investments and operating costs weighed on sequential profitability

e4m Staff Jul 22, 2026 4:42 PM

Retail media?blur=25

Marketers say the next phase of retail media growth will be defined not by shopper data alone, but by how quickly platforms turn that data into actionable insights

Kanchan Srivastava Jul 21, 2026 8:28 AM

OTT?blur=25

As streaming consolidates around a handful of giants, independent OTT platforms are discovering that survival may depend on owning communities, intellectual property and cultural relevance

Kanchan Srivastava Jul 20, 2026 8:32 AM

Prime Video and MX Player Unite for Enhanced Advertising Solutions?blur=25

Brands can opt for shoppable formats integrated in the shows or sponsor premium content, Prime Video has said

e4m Staff Jul 16, 2026 5:49 PM

Transforming Advertising: From Ads to Immersive Experiences?blur=25

As attention fractures across screens, Indian brands are trading campaigns for participation, betting on moments audiences live in, rather than scroll past

Aryendra Khan Jul 16, 2026 8:58 AM

Real-Time Intelligence Revolutionizes Modern Marketing Strategies?blur=25

AI is transforming consumer research, enabling brands to generate real-time insights from search, social and retail data, where speed of learning is becoming the new competitive edge

Anuja Jain Jul 16, 2026 8:40 AM

Baishali Chatterjee?blur=25

She held communications leadership roles for several brands, including Netflix India, Vogue India, Lakmé Salon, Audible India, and others

e4m Staff Jul 15, 2026 11:25 AM

Sajid Qureshi?blur=25

Qureshi’s success with Buzzzooka builds directly on his established footprint in the Indian film industry

NATIVE CONTENT Jul 13, 2026 1:27 PM

Do Consumers Recognise Brands Without Logos??blur=25

Brands are increasingly hiding or removing their logos to spark curiosity, conversation and recall, showing that modern marketing is as much about building memory as boosting visibility

Shalinee Mishra Jul 11, 2026 9:20 AM

Ben Rolleston Appointed Head of Prime for APAC at Amazon?blur=25

Prior to his promotion, Ben Rolleston held the role of Head of APAC Enterprise Business Development

e4m Desk Jul 9, 2026 5:32 PM

Atul Hegde?blur=25

The Gozoop co-founder recalls Atul Hegde's bold vision, entrepreneurial conviction and generosity, months after the landmark YAAP–Gozoop deal brought the two independent agency groups together

e4m Staff Jul 7, 2026 6:38 PM

Shilpa Sharda Appointed Head of Music at Prime Video & MGM Studios?blur=25

Previously, Sharda served as Director - Artist Services at Believe India

e4m Staff Jul 7, 2026 4:00 PM

Shreya Dutta Joins The Trade Desk as Senior Director for India?blur=25

Shreya Dutta joins from Amazon Ads where she was Inventory Partnerships India Lead

e4m Desk Jul 1, 2026 8:15 AM

Puneet Gupta Takes Charge as Director of Amazon Devices India?blur=25

In this role, Gupta will lead the AI-enabled devices business in India, including Alexa with Echo, Fire TV, and Kindle.

e4m Desk Jun 29, 2026 3:45 PM

Arpit Tyagi Takes Charge as Uber's Head of Advertising in India?blur=25

Prior to this, Tyagi served as Director - Client Services at The Trade Desk

e4m Staff Jun 26, 2026 2:59 PM

Fabrice Rousseau, Director of Creative Experiences, Creative X, Amazon Ads?blur=25

Amazon Ads says AI is unlocking creativity by removing production barriers, enabling interactive advertising and helping marketers focus on strategy, storytelling and measurable outcomes.

Brij Pahwa Jun 26, 2026 1:13 PM

Amazon's $48 Billion Investment in India: Jassy Meets PM Modi?blur=25

The e-commerce giant plans to invest $48 billion in the country between 2026 and 2030

e4m Staff Jun 25, 2026 7:41 PM

Cannes Lions 2026?blur=25

Direct and Media account for India’s entire Day 3 shortlist haul, while PR, Social & Creator and Creative Data draw a blank

e4m Staff Jun 24, 2026 12:11 PM

Alexandre Guerin Named Managing Director of Performance at Ipsos?blur=25

Laurent Depouilly succeeds Guerin as Country Manager of Ipsos bva in France

e4m Staff Jun 23, 2026 2:56 PM

Gargi Sarkar | RA Brand Consultant?blur=25

Guest Column: Gargi Sarkar, Founder & MD of RA Brand Consultant, examines why brand recall has become more critical than market competition

Gargi Sarkar Jun 23, 2026 2:04 PM

MarTech Revolution: Driving Sales Beyond Just Brand Awareness?blur=25

With rising acquisition costs and hyper-competition, consumer brands are now talking conversion rates, basket size, and repeat purchase frequency, share industry heads

Anuja Jain Jun 22, 2026 8:45 AM

Arijit Dey Joins Zoom as Channel Leader for India & SAARC?blur=25

Prior to joining Zoom, Arijit served as director of strategic partnerships at Genesys

e4m Staff Jun 17, 2026 2:28 PM

Richa Gupta Joins Honasa Consumer as SVP for E-Commerce Growth?blur=25

She previously held leadership roles at Amazon India, Nykaa and Ekart Logistics

e4m Staff Jun 17, 2026 12:20 PM