trade
Court flags risk of customer confusion over similar product packaging
e4m Staff Aug 26, 2026 11:38 AM
Janhavi Pawar, Director, Sakal Media Group, discusses the relevance of soft power in forging lasting global trade relations
Isha Khatu Aug 25, 2026 12:56 PM
As the case comes up before the Delhi HC today, Beco doubles down with new hoardings built around the controversy
e4m Staff Aug 21, 2026 2:23 PM
Guest Column: Ravalnath Joshi, Business Head of Aidem Ventures, makes the case for Free Ad-Supported Television as regional broadcasters’ fastest route to a new, addressable revenue line
Ravalnath Joshi Aug 20, 2026 1:08 PM
In an interaction with e4m, Gill, Trade Desk’s VP, India and SEA, talks about SMBs entering CTV advertising, the rise of FAST channels, changing Gen Z viewing habits and the outlook for CTV ad rates
Imran Fazal Aug 20, 2026 8:09 AM
Dhawan joined The Trade Desk in April 2025 as Vice President – Revenue, and was leading the company’s India business
e4m Staff Aug 20, 2026 8:00 AM
Kumar said advertisers also need to recognise that CTV, despite being consumed on a large screen, has multiple utilities
Imran Fazal Aug 19, 2026 6:27 PM
The report identifies household-level identity as one of the key building blocks for the next phase of CTV planning
e4m Staff Aug 19, 2026 6:05 PM
The report, The Connected TV Era: India’s New Prime Time, finds that one-third of CTV viewers are already aware of FAST, while one in five is watching it
e4m Staff Aug 19, 2026 5:45 PM
FAST viewers also spend more time on CTV overall, averaging 3.4 hours a day compared with 2.9 hours across the entire CTV audience
e4m Staff Aug 19, 2026 5:33 PM
Chandrahas Shetty recently stepped down as Head of Demand, India at Magnite
e4m Desk Aug 18, 2026 11:59 AM
Aswin K succeeds Sy Yen Chen, who served as General Manager, India for more than five years
e4m Staff Aug 10, 2026 12:59 PM
De joins Pernod Ricard India from Diageo India where she was Manager-Sales & Marketing.
e4m Staff Jul 24, 2026 6:46 PM
Argyilan, who most recently served as Global Head of Advertising at Uber, will join The Trade Desk on July 27
e4m Staff Jul 16, 2026 12:32 PM
Father of Essel Group Chairman Dr Subhash Chandra, Laxmi Goel, Jawahar Goel and Ashok Goel, passes away at 96, leaving behind a legacy of business grit, and a family that reshaped Indian media
e4m Staff Jul 13, 2026 4:04 PM
The tech giant has said that the ruling departs from established legal precedent in India as it challenges the Delhi High Court verdict on trademark keyword bidding
According to media reports, the organisation has requested Jay Shah to take up the matter at the next ICC Board meeting and establish clear guidelines within 30 days
e4m Staff Jul 9, 2026 11:22 AM
Shreya Dutta joins from Amazon Ads where she was Inventory Partnerships India Lead
Prior to this, Tyagi served as Director - Client Services at The Trade Desk
e4m Staff Jun 26, 2026 2:59 PM
Months after raising concerns over billing practices and platform fees, Publicis and The Trade Desk settled their differences, ending a dispute that triggered wider industry scrutiny
e4m Staff Jun 15, 2026 1:51 PM
Only officially licensed partners and authorized entities are permitted to use FIFA trademarks and branding, cautioned the company
e4m Staff Jun 12, 2026 7:11 PM
Dhruv Dhawan, Vice President, Revenue at The Trade Desk, took the stage at the Pitch CMO Summit 2026 to discuss driving growth in an increasingly fragmented media environment
e4m Staff Jun 10, 2026 4:09 PM
Competitor keyword bidding generated an estimated $50 billion a year for Search platforms globally. India's courts have now decided that it was never theirs to sell
Anuja Jain Jun 1, 2026 4:55 PM
Market observers and players say ruling a positive move for leader brands, opens a route for legal recourse & levels playing field; category, brand keyword investment likely to see an acceleration
Anuja Jain Jun 1, 2026 8:59 AM
When the Delhi High Court ruled against Google in the Hindware keyword case, it did not just hand a victory to a sanitaryware brand. It put adtech's entire business model in the dock
Anuja Jain May 30, 2026 3:26 PM
The court set aside the interim injunction order dated 29 September 2020 to avoid further harm to the agricultural publisher and dismissed the suit, while also imposing a penalty of Rs 10 lakh
e4m Staff May 28, 2026 5:29 PM
Gaurav Sirohi brings extensive experience in HR business partnership, employee engagement and talent acquisition
e4m Staff May 16, 2026 12:51 PM
The latest financial results suggest the adtech industry is entering a new phase where infrastructure ownership is increasingly shaping growth, profitability and scale
Anuja Jain May 13, 2026 8:35 AM
Apart from his role at BRICS CCI, Shastri is also associated with the Indian Institute of Governance & Leadership and the Confederation of Young Leaders
e4m Staff May 12, 2026 10:18 AM
Samantha Jacobson will be joining OpenAI as Vice President of Partnerships (Monetization)
Sonal P has over 20 years of experience in E-commerce, digital gaming, marketing, telco and other related domains
e4m Desk Apr 28, 2026 10:10 AM
The move signals a broader regional push as the company sharpens its growth focus across high-potential APAC markets
e4m Staff Apr 27, 2026 10:58 AM
Dhruv Dhawan, Vice President for Revenue at The Trade Desk India, congratulated colleagues Kanika Chaudhary, Shreyash Saxena, Mihir Sehgal and Abhijeet Roy on their promotions
e4m Staff Apr 27, 2026 10:06 AM
Swarup brings to the role over three decades of distinguished experience in public policy, trade remedies, logistics and regulatory reform
e4m Staff Apr 15, 2026 12:45 PM
Drew Vollero currently serves as Reddit’s first Chief Financial Officer
e4m Staff Mar 26, 2026 3:03 PM
Jeff Green, Founder & CEO, The Trade Desk, has put up a social media post on non-transparent business models, principal-based buying and more
As programmatic buying expands, advertisers increasingly demand transparency, triggering shifts across the ecosystem for agencies, ad-tech platforms and publishers
Kanchan Srivastava Mar 17, 2026 8:44 AM
The withdrawal highlights growing tensions between agency majors and ad-tech platforms as control of the programmatic advertising supply chain becomes increasingly contested
e4m Staff Mar 11, 2026 8:53 AM
Prior to her elevation, Roshni Shewakramani held the role of National Trade & Shopper Marketing - General Trade at the company
With this registration, United Breweries Limited becomes the first company in the alcoholic beverages category in India to secure a registered sonic trademark
e4m Staff Feb 20, 2026 3:29 PM
Deeper trade integration could lift media spending in newly competitive categories—but the upside will be selective and gradual, say experts
Kanchan Srivastava Feb 12, 2026 9:05 AM
As part of the proposals, the budget mentions relief for exporters, enabling e-commerce players and small exporters to scale cross-border shipments
e4m Staff Feb 1, 2026 12:57 PM
The I&B sector, including print media, attracted Rs 5,586 crore in FDI equity inflows during the July–September 2025 quarter (Q2 FY26), reflecting steady overseas investor interest, as per DPIIT data.
Vidya Kailasam Hangal has been promoted as Director - Category Planning and Activation (Head - Customer Marketing) at Mondelēz International
e4m Desk Dec 30, 2025 10:33 AM
Programmatic market is no longer constrained by consumer behaviour—it is constrained by outdated buying models, says the Managing Director of Trade Desk in an exclusive interview with e4m
Kanchan Srivastava Dec 17, 2025 9:01 AM