trade
Father of Essel Group Chairman Dr Subhash Chandra, Laxmi Goel, Jawahar Goel and Ashok Goel, passes away at 96, leaving behind a legacy of business grit, and a family that reshaped Indian media
e4m Staff Jul 13, 2026 4:04 PM
The tech giant has said that the ruling departs from established legal precedent in India as it challenges the Delhi High Court verdict on trademark keyword bidding
According to media reports, the organisation has requested Jay Shah to take up the matter at the next ICC Board meeting and establish clear guidelines within 30 days
e4m Staff Jul 9, 2026 11:22 AM
Shreya Dutta joins from Amazon Ads where she was Inventory Partnerships India Lead
Prior to this, Tyagi served as Director - Client Services at The Trade Desk
e4m Staff Jun 26, 2026 2:59 PM
Months after raising concerns over billing practices and platform fees, Publicis and The Trade Desk settled their differences, ending a dispute that triggered wider industry scrutiny
e4m Staff Jun 15, 2026 1:51 PM
Only officially licensed partners and authorized entities are permitted to use FIFA trademarks and branding, cautioned the company
e4m Staff Jun 12, 2026 7:11 PM
Dhruv Dhawan, Vice President, Revenue at The Trade Desk, took the stage at the Pitch CMO Summit 2026 to discuss driving growth in an increasingly fragmented media environment
e4m Staff Jun 10, 2026 4:09 PM
Competitor keyword bidding generated an estimated $50 billion a year for Search platforms globally. India's courts have now decided that it was never theirs to sell
Anuja Jain Jun 1, 2026 4:55 PM
Market observers and players say ruling a positive move for leader brands, opens a route for legal recourse & levels playing field; category, brand keyword investment likely to see an acceleration
Anuja Jain Jun 1, 2026 8:59 AM
When the Delhi High Court ruled against Google in the Hindware keyword case, it did not just hand a victory to a sanitaryware brand. It put adtech's entire business model in the dock
Anuja Jain May 30, 2026 3:26 PM
The court set aside the interim injunction order dated 29 September 2020 to avoid further harm to the agricultural publisher and dismissed the suit, while also imposing a penalty of Rs 10 lakh
e4m Staff May 28, 2026 5:29 PM
Gaurav Sirohi brings extensive experience in HR business partnership, employee engagement and talent acquisition
e4m Staff May 16, 2026 12:51 PM
The latest financial results suggest the adtech industry is entering a new phase where infrastructure ownership is increasingly shaping growth, profitability and scale
Anuja Jain May 13, 2026 8:35 AM
Apart from his role at BRICS CCI, Shastri is also associated with the Indian Institute of Governance & Leadership and the Confederation of Young Leaders
e4m Staff May 12, 2026 10:18 AM
Samantha Jacobson will be joining OpenAI as Vice President of Partnerships (Monetization)
Sonal P has over 20 years of experience in E-commerce, digital gaming, marketing, telco and other related domains
e4m Desk Apr 28, 2026 10:10 AM
The move signals a broader regional push as the company sharpens its growth focus across high-potential APAC markets
e4m Staff Apr 27, 2026 10:58 AM
Dhruv Dhawan, Vice President for Revenue at The Trade Desk India, congratulated colleagues Kanika Chaudhary, Shreyash Saxena, Mihir Sehgal and Abhijeet Roy on their promotions
e4m Staff Apr 27, 2026 10:06 AM
Swarup brings to the role over three decades of distinguished experience in public policy, trade remedies, logistics and regulatory reform
e4m Staff Apr 15, 2026 12:45 PM
Drew Vollero currently serves as Reddit’s first Chief Financial Officer
e4m Staff Mar 26, 2026 3:03 PM
Jeff Green, Founder & CEO, The Trade Desk, has put up a social media post on non-transparent business models, principal-based buying and more
As programmatic buying expands, advertisers increasingly demand transparency, triggering shifts across the ecosystem for agencies, ad-tech platforms and publishers
Kanchan Srivastava Mar 17, 2026 8:44 AM
The withdrawal highlights growing tensions between agency majors and ad-tech platforms as control of the programmatic advertising supply chain becomes increasingly contested
e4m Staff Mar 11, 2026 8:53 AM
Prior to her elevation, Roshni Shewakramani held the role of National Trade & Shopper Marketing - General Trade at the company
With this registration, United Breweries Limited becomes the first company in the alcoholic beverages category in India to secure a registered sonic trademark
e4m Staff Feb 20, 2026 3:29 PM
Deeper trade integration could lift media spending in newly competitive categories—but the upside will be selective and gradual, say experts
Kanchan Srivastava Feb 12, 2026 9:05 AM
As part of the proposals, the budget mentions relief for exporters, enabling e-commerce players and small exporters to scale cross-border shipments
e4m Staff Feb 1, 2026 12:57 PM
The I&B sector, including print media, attracted Rs 5,586 crore in FDI equity inflows during the July–September 2025 quarter (Q2 FY26), reflecting steady overseas investor interest, as per DPIIT data.
Vidya Kailasam Hangal has been promoted as Director - Category Planning and Activation (Head - Customer Marketing) at Mondelēz International
e4m Desk Dec 30, 2025 10:33 AM
Programmatic market is no longer constrained by consumer behaviour—it is constrained by outdated buying models, says the Managing Director of Trade Desk in an exclusive interview with e4m
Kanchan Srivastava Dec 17, 2025 9:01 AM
Russia has said that its companies are ready to 'manifold increase' purchases of a wide range of Indian goods and services
Mahindra Group Chairman Anand Mahindra has said he believes the society is ignoring an acute mismatch in essential sectors like automotive services
e4m Staff Nov 19, 2025 12:14 PM
Meta has won its antitrust battle after a US judge ruled the company does not hold a social media monopoly
e4m Staff Nov 19, 2025 8:26 AM
Ad tech major posts $739 million in revenue, expands share repurchase program by $500 million as it eyes strong finish to 2025
e4m Staff Nov 7, 2025 12:14 PM
Organised by ICRIER and UNESCAP with support from DPIIT; Knowledge Partners include MSL, Amazon, and Express Industry Council of India
Jed Dederick will transition from the CRO role after more than 13 successful years at The Trade Desk
e4m Staff Oct 29, 2025 8:37 AM
NFO opens on 24th October and closes on 31st October for the open-ended ETF replicating/tracking domestic price of Gold
e4m Staff Oct 24, 2025 9:29 AM
Under the terms of the settlement, neither Mars nor Cadbury will pursue any future claims or demands against the other, effectively bringing the dispute to a complete close
e4m Staff Oct 22, 2025 6:51 PM
The judges found that the rival mark “WOW Burger” was confusingly similar to WOW Momo’s established trademarks
e4m Staff Oct 22, 2025 11:07 AM
Ghosal was earlier with JioStar as Associate Director-Ad Tech Partnerships, Solutions & Operations
e4m Staff Oct 17, 2025 5:25 PM
Guest Column: Tejinder Gill, Managing Director of The Trade Desk, India, explains how the festive ad frenzy is heating up, with brands pouring billions into the battle for consumer attention
Tejinder Gill Oct 8, 2025 8:27 AM
Mattel had approached the court stating that the defendant was using marks such as ‘Barbie Enterprises’, ‘Barbie Kitchen’ and ‘Barbie Catering’
e4m Staff Oct 1, 2025 12:05 PM
The judge noted that ‘Croose’ was deceptively similar to Crocs, both visually and phonetically
The study also states that Gen Zers are receptive to advertising, but with clear expectations: 62% prioritise wellness; 40% focus on physical health, 37% on personal growth
e4m Staff Sep 26, 2025 4:48 PM
Vishal Gupta has 19 years’ experience of working in sectors across consumer durables, liquor, FMCG, healthcare
e4m Staff Sep 23, 2025 2:44 PM
At the e4m Real-Time Programmatic Advertising Conference, Dhruv Dhawan and Yenny Wong deliberated on India’s growing digital opportunities and much more
e4m Staff Sep 22, 2025 1:50 PM