social
Zee TV’s #MovieMasti filter

The channel amplified the social media phenomenon of its hit game show ‘Movie-Masti with Maniesh Paul' and promoting #MovieMasti filter in a never-seen-before roadshow format

exchange4media Staff Oct 18, 2019 3:46 PM

Boycott

With Dream11 being the latest brand to have faced the boycott trend on social media, experts believe a brand's comeback from negative publicity would depend on its credibility

Shreshtha Verma Oct 17, 2019 8:49 AM

social beat

Avinash Shenoy, Pratiksha Sinha and Tuhina Bapuli appointed to the post for Mumbai and Bengaluru

exchange4media Staff Oct 16, 2019 12:42 PM

Vidcon

Social Nation, a joint initiative of One Digital and Event Capital, will feature digital stars like Bhuvan Bam, Carry Minati and Prajakta Koli

exchange4media Staff Oct 15, 2019 2:10 PM

Chef Ranveer Brar

PayPal will partner with social media influencers including Chef Ranveer Brar, Gopal Datt, Malhaar Rathod and Aditi Shetty

exchange4media Staff Oct 14, 2019 1:41 PM

WATConsult Instagram

The latest report from the agency’s research vertical, Recogn, decodes Instagram in India from a user's perspective and gives insight on how it is helping brands drive sales

exchange4media Staff Oct 14, 2019 12:29 PM

Online Marketing

Experts believe that with the growing trend of online content marketing, there is an increasing need to drive awareness around safe user behaviour

Shreshtha Verma Oct 14, 2019 8:54 AM

Bloomingdale Public Relations

Celebrating its 6th anniversary, the company will focus on being a holistic marketing communication services agency

exchange4media Staff Oct 11, 2019 5:05 PM

Kantar Frrole

TGISocial+ is a comprehensive offering that provides new, deeper and richer insights to engage with consumers online

exchange4media Staff Oct 9, 2019 4:51 PM

Likee

The campaign is spread over ten days and will be throwing engaging challenges to users each day

exchange4media Staff Oct 4, 2019 7:50 PM

TalkWalker

The report delves into the importance of influencer marketing, market opportunities, growth prospects, strategic insights and challenges present

exchange4media Staff Oct 3, 2019 12:15 PM

Likee

The party has launched six official profiles on the short video creation platform

exchange4media Staff Sep 25, 2019 12:15 PM

Helo Navratri

We are launching this campaign in seven languages- Gujarati, Hindi, Punjabi, Kannada, Tamil, Telugu and Marathi.

exchange4media Staff Sep 24, 2019 3:04 PM

PixelFox

The agency will handle social media creatives, media and ORM-led services for Softweave, along with strategic positioning, content creation and brand awareness

exchange4media Staff Sep 20, 2019 11:00 AM

DCBBank

The mandate includes digital creative strategy, social media campaign creation and performance marketing

exchange4media Staff Sep 19, 2019 6:36 PM

Mother Dairy Safal Mixed Route Juice

Mixed Route Juice will be managing the brand’s digital content, media and social media

exchange4media Staff Sep 19, 2019 3:02 PM

Vikas Chawla Social Beat

Guest Column: Vikas Chawla, Co-founder of Social Beat, explains how to build a sustainable podcast channel in an age where content is king

Vikas Chawla Sep 17, 2019 8:42 AM

Dream Girl Ayushmann Khurrana

From an ingenious push notification strategy to funky merchandising and humorous videos, team 'Dream Girl' employed interesting ways of marketing the film

Shreshtha Verma Sep 13, 2019 12:15 PM