social
Vaseline’s response to a creator’s pronunciation joins a growing list of cases where brands have changed social handles, packaging and even products after the internet took over the conversation
Shalinee Mishra Aug 29, 2026 9:11 AM
As brands rush to react to the same cultural moments, industry experts warn that the format that makes one response sharp can turn the next ten into template work, putting distinctiveness at risk
Aryendra Khan Aug 28, 2026 8:29 AM
He walked away with almost nothing. He guaranteed loans. The companies collapsed. The estate was worth ₹32 crore. Banks voted for ₹6.5 crore. How social media got the story completely wrong
Palak Shah Aug 28, 2026 8:02 AM
Vaibhav Maloo, who has turned a year older, represents a generation of Indian entrepreneurs comfortable moving between boardrooms and books, commercial ambition and public purpose
e4m Staff Aug 27, 2026 3:46 PM
Guest Column: Marketing veteran Shubhranshu Singh says the decision shaping how Facebook and Instagram engage with teenagers is bigger news than the fine
Shubhranshu Singh Aug 27, 2026 2:54 PM
The landmark settlement resolves claims brought by 29 US states and ends a federal trial in Oakland, California
e4m Staff Aug 26, 2026 7:52 PM
The trial is part of mounting legal pressure on social media companies over their treatment of younger users
e4m Staff Aug 26, 2026 8:51 AM
Industry leaders explore how creators are shifting the balance of influence and reshaping communications
Ritika Upmanyu Aug 25, 2026 4:29 PM
The ad drew flak for the actor’s Indo-Western styling in a rakhi campaign, but many defended it by calling it a contemporary expression
e4m Staff Aug 25, 2026 11:42 AM
As feeds move faster than campaigns, Indian ad agencies are relearning the art of picking their cultural battles
Aryendra Khan Aug 25, 2026 9:18 AM
Companies that fail to comply could face penalties of up to 10% of their global revenue
e4m Staff Aug 24, 2026 5:26 PM
The platform is changing the way it counts public views across video-on-demand and live content, bringing them in line with the exposure-based model already used for Shorts
Shantanu David Aug 24, 2026 9:14 AM
Creators can receive an additional Rs 10,000 for every 1 lakh views generated
e4m Staff Aug 20, 2026 3:03 PM
The deal brings together The Variable’s broader capabilities across strategy, creative, media, social, behavioural insights and data
e4m Staff Aug 19, 2026 4:44 PM
Brands may now have to place greater emphasis on outcomes, meaningful engagement and quality of reach rather than treating every additional minute inside a platform as equally valuable
Shantanu David Aug 19, 2026 9:24 AM
Guest Column: Yesudas S Pillai, Entrepreneur, Investor, Marathoner and a Curious observer, shares how social media drives discovery, but marketplaces build transaction trust
Yesudas S Pillai Aug 18, 2026 8:38 AM
Mhaske will work alongside social media co-convenors Priti Gandhi, Shivanand Dwivedi, Alok Bhatt and Arun Yadav
e4m Staff Aug 17, 2026 4:48 PM
Guest Column: Calisthenics athlete Prableen Kaur Gill writes how mainstream sport has its own calling among Indian audiences, but people have started enjoying different niches now
Prableen Kaur Gill Aug 13, 2026 9:48 AM
The government also said representations and grievances submitted by casual assignees are examined on merit
Imran Fazal Aug 12, 2026 12:47 PM
Dr Subhash Chandra, Chairman of Essel Group, was speaking at the launch of Zee Media’s Hindi news brand, Zee Bharat, that coincided with International Youth Day
e4m Staff Aug 12, 2026 10:08 AM
Guest Column: Shantomoy Ray, Founder and Director of K Factor Communications, examines the growing obsession with social media virality & explores why brands may need to shift their focus to relevance
Shantomoy Ray Aug 12, 2026 8:13 AM
He will work closely with Amaresh Godbole, CEO, PDX India and Chief AI Experiences & Solutions, Publicis Groupe India
e4m Staff Aug 12, 2026 7:48 AM
Guest Column: Partho Dasgupta, Managing Partner, Thoth Advisors and ex CEO, BARC India, asks, “How did the giants of the Indian media landscape manage to completely bankrupt their own credibility?”
Partho Dasgupta Aug 11, 2026 12:01 PM
The US cases form part of a wider regulatory push around social media use and children
e4m Staff Aug 11, 2026 8:55 AM
Guest Column: Ganapathy Viswanathan, Communication Consultant & Author, says celebrities once offered instant recognition and media attention, but that equation has changed over the past decade
Ganapathy Viswanathan Aug 11, 2026 8:26 AM
According to the report, marketers need to align creative strategy with audience targeting
e4m Staff Aug 6, 2026 11:42 AM
Punt Creative will also lead PizzaExpress India's digital strategy - social media, content and integrated campaign development
e4m Staff Aug 6, 2026 10:23 AM
The meeting is expected to cover content moderation safeguards, AI-generated material, verified accounts and measures to tackle harmful content on Meta’s platforms
Under the mandate, Liqvd Asia will work with Narayana Health to focus on creating relevant, credible and meaningful conversations across digital platforms
e4m Staff Aug 4, 2026 11:44 AM
Speaking at Samachar4Media's Journalism 40 Under 40 event, Chaudhary said the blurring of content creator and journalist roles has made it increasingly difficult to preserve journalism's credibility
e4m Staff Aug 3, 2026 12:56 PM
As Mrunal Thakur celebrates her birthday, here’s a look at how the actor has built a diverse brand portfolio, emerging as one of the most sought-after faces in Indian advertising
The meeting follows Meta’s brief removal of a Facebook video posted by PM Modi on July 23
e4m Staff Jul 31, 2026 4:49 PM
Rajiv Singh has previously worked with The Glitch, Fever 104 FM, Dentsu Impact and Tilt Brand Solutions
e4m Staff Jul 31, 2026 2:12 PM
DSIIDC has floated an RFP to appoint an agency for social media, digital outreach, creative services, website management, corporate communications & audio-visual production
Tasmayee Laha Roy Jul 31, 2026 9:09 AM
With a content-first strategy, KFC partnered with PlayAce to take the product - Double Chicken Dynamite directly into authentic social settings
NATIVE CONTENT Jul 30, 2026 12:35 PM
Ganapathy Viswanathan, Communication Consultant & Author, decodes social media and the extraordinary influence it now enjoys in shaping public opinion
Ganapathy Viswanathan Jul 30, 2026 10:15 AM
For creators, political expression is no longer just a matter of personal belief, it is increasingly becoming a business decision with financial consequences
Shalinee Mishra Jul 29, 2026 9:00 AM
Meta, Google, X and Snapchat have been summoned to appear before the Parliamentary Standing Committee on Aug 3 amid rising concerns over deepfakes, privacy, misinformation and platform responsibility
e4m Staff Jul 28, 2026 5:49 PM
Marketing agencies say political communication can be creator-led content, with greater focus on short videos, storytelling and community building
Shalinee Mishra Jul 28, 2026 8:57 AM
Announcing the decision on LinkedIn, founder Kiran Shah said the shift was driven by one fundamental challenge: the inability to clearly measure returns from influencer campaigns
e4m Staff Jul 27, 2026 3:32 PM
Many brands have chosen to pause their marketing messages to solidarity with the student protests
Shalinee Mishra Jul 23, 2026 6:06 PM
With Instagram, TikTok, X and YouTube performance being part of the Search Console, marketers say a reel is as searchable as a webpage, and it’s time to find out what that means for content & metrics
Anuja Jain Jul 22, 2026 8:51 AM
The final whistle sparked a wave of creative social media posts, from emotional storytelling and nostalgic callbacks to playful illustrations and clever brand integrations
Aryendra Khan Jul 20, 2026 7:44 AM
The study found that more than 40% of long-form posts on LinkedIn are entirely AI-generated
e4m Staff Jul 16, 2026 7:07 PM
The family has announced the establishment of Shri Nand Kishore Goenka University in Agroha, Hisar with an investment of nearly Rs 100 crore
e4m Staff Jul 16, 2026 8:54 AM
The government's ethanol-blending programme has been one of the largest policy-led influencer campaigns seen in India
e4m Staff Jul 15, 2026 5:07 PM