social
The study found that more than 40% of long-form posts on LinkedIn are entirely AI-generated
e4m Staff Jul 16, 2026 7:07 PM
The family has announced the establishment of Shri Nand Kishore Goenka University in Agroha, Hisar with an investment of nearly Rs 100 crore
e4m Staff Jul 16, 2026 8:54 AM
The government's ethanol-blending programme has been one of the largest policy-led influencer campaigns seen in India
e4m Staff Jul 15, 2026 5:07 PM
Guest Column: As discretionary spending shifts from long-term asset ownership towards everyday indulgences, brands must rethink their campaigns and budgets, writes M. Gautham Machaiah
M. Gautham Machaiah Jul 15, 2026 2:17 PM
Some people build businesses. Others build ecosystems. Kiren Srivastav, Founder of Fempowerment and CEO of Molecule Communications, has spent her career doing both
e4m Staff Jul 15, 2026 1:55 PM
In her new position, Vasan will lead capability transformation for The Coca-Cola Company
e4m Desk Jul 14, 2026 10:59 AM
Goenka was a revered personality whose life was defined by strong values, humility, compassion and unwavering dedication to serve the society
e4m Staff Jul 14, 2026 8:02 AM
Guest Column: Ganapathy Viswanathan, Communication Consultant & Author, explores why the future of storytelling lies in audiences discovering stories across multiple formats
Ganapathy Viswanathan Jul 13, 2026 8:45 AM
Meta’s push to replace phone numbers with usernames for its Indian user base has run into a wall in Delhi. But the real story is what one identity, shared across 3 apps, does for a single advertiser
Anuja Jain Jul 11, 2026 8:55 AM
The special issue examines how Indian women understand, negotiate and experience consent across homes, relationships, workplaces, public spaces and digital life
e4m Staff Jul 10, 2026 2:27 PM
From interactive billboards to experiential activations, brands are designing campaigns that people photograph, share and turn into content, extending their reach far beyond the street
Shalinee Mishra Jul 9, 2026 9:15 AM
Consumers are researching, comparing and making purchase decisions for categories like consumer electronics, beauty, gaming, fintech & personal care late at night, say marketers
Sunidhi Vijay Jul 9, 2026 8:42 AM
In a statement, the social media giant said several of the advertisements and advertiser accounts at the centre of the controversy had already been detected and disabled
From Messi's redemption arc to Egypt's tournament exit, brands found plenty to work with on social media
Aryendra Khan Jul 8, 2026 2:03 PM
Experts say company websites need to evolve from a transaction platform to a brand's most authentic destination with emphasis on structured product information, rich content and accurate data
Sunidhi Vijay Jul 6, 2026 9:07 AM
Officials are expected to question Meta on the mechanisms it uses to monitor and block such material and the steps being taken to strengthen content moderation systems
Sudeep will also manage Creator Economy & Partnerships, and will report into Sandeep Mehrotra, Chief Operating Officer – Advertisement Revenue, ‘Z’
As brands invest in creator-led discovery, industry executives say the focus is shifting from viral moments to sustained engagement, with visibility & repeated exposure reshaping marketing strategies
Shalinee Mishra Jun 30, 2026 9:17 AM
The award was presented by former Chief Justice of India Dr Justice D Y Chandrachud
e4m Staff Jun 27, 2026 5:06 PM
Jane Lin Baden, Publicis Groupe APAC CEO, speaks on Cannes Lions’ tougher scrutiny of entries, why AI should drive growth, not layoffs & how Asia will soon be leading in innovation, commerce & trends
Team Impact Jun 26, 2026 9:01 AM
Cleartrip CMRO Pallavi Saxena highlights the growing role of social media in travel discovery, arguing that Indian travel marketing is yet to fully tap its biggest opportunity
Anuja Jain Jun 25, 2026 9:20 AM
Under the proposed framework, influencers with more than 5,00,000 followers on a single social media platform would be treated as celebrities
e4m Staff Jun 24, 2026 2:47 PM
Vyas has been Chief Strategy Officer - India at WPP since January 2023
‘Mothers of Courage – Shifting Societal Norms, One Conversation at a Time’ secures India’s only shortlist in the SDG category
Team Impact Jun 24, 2026 1:49 PM
As per Badminton Association of India, digital platforms & social media accounts circulated misleading claims alleging inappropriate interactions between members of the judiciary and the executive
e4m Staff Jun 24, 2026 12:56 PM
Guest Column: There is growing judicial discomfort with intermediaries profiting from engagement while disclaiming responsibility for its consequences, writes M. Gautham Machaiah
M. Gautham Machaiah Jun 24, 2026 12:44 PM
Snapchat’s Kate Bird says the future of social media lies in connection, community and participation, not passive scrolling or automation alone
Brij Pahwa Jun 24, 2026 12:07 PM
Dhruv Warrior, Executive Creative Director, VML, India, recounts his experience of being part of the Print & Publishing jury, and the trend to say something without explicitly showing the product
Simran Sabherwal Jun 23, 2026 11:57 AM
Creators are becoming recurring faces, storytelling partners, cultural ambassadors, and trusted voices who help brands build consistency, credibility, and relevance over time
Shalinee Mishra Jun 19, 2026 8:54 AM
Prior to this, Zohair Shaikh was with BigBang.Social as GTM Strategy & Product Monetisation
Across sectors, brands are increasingly treating CSR initiatives as long-term storytelling platforms rather than standalone corporate programmes
Sunidhi Vijay Jun 15, 2026 9:03 AM
Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, says if misinformation wasn’t challenging enough, artificial intelligence has added another layer of complexity
Ganapathy Viswanathan Jun 15, 2026 8:13 AM
New placement introduces a five-second countdown ad after eligible Reels, as Meta looks to unlock fresh inventory from a format that now accounts for nearly half of engagement on Instagram
e4m Staff Jun 12, 2026 1:10 PM
India Today Influence is the influencer marketing arm of the India Today Group
e4m Staff Jun 12, 2026 11:58 AM
Manifestation reels do not just sell hope; they convert faith into engagement, engagement into distribution, and distribution into revenue, writes M. Gautham Machaiah
M. Gautham Machaiah Jun 11, 2026 10:38 AM
According to the company's 2025 Annual Review, Nestlé has raised advertising and marketing expenditure by nearly 9% of sales
e4m Staff Jun 8, 2026 12:20 PM
After years of monetising attention, digital platforms are now cashing in on access, convenience, status and functionality by way of subscriptions
Shantanu David Jun 4, 2026 9:06 AM
Kenny Gold joins Edelman from Deloitte Digital, where he served as Managing Director and Head of Social and Creator
Brands say consumers today begin their journeys online, consuming reviews, creator content, explainers and product demonstrations before taking offline actions such as visiting dealerships
Sunidhi Vijay Jun 2, 2026 8:51 AM
Brands across fashion beauty & jewellery say reels, styling content, occasion-led campaigns and influencer partnerships are helping bridge gap between digital engagement and offline conversions
Sunidhi Vijay May 29, 2026 9:12 AM
The company has introduced Instagram Plus and Facebook Plus at $3.99 a month each, while WhatsApp Plus will be priced at $2.99 a month
e4m Staff May 28, 2026 10:45 AM
As retail media spend races toward Rs 30,360 cr in 2026, brands are discovering that the most dangerous number in advertising is not the one you cannot measure — it is the one you are measuring wrong
Anuja Jain May 27, 2026 9:47 AM
Puneet Avasthi, Director, Kantar, speaks with Shripad Kulkarni on Media Compass — India’s first unified currency across traditional and digital media — and what it reveals about Indian media landscape
Shripad Kulkarni May 26, 2026 7:57 AM
Guest Column: Adman Prabhakar Mundkur explains how political branding and electoral branding operate under entirely different rules
Prabhakar Mundkur May 25, 2026 9:50 AM
The report says places of working out are increasingly replacing traditional social settings as spots for building social connections
e4m Staff May 15, 2026 3:02 PM
For the valuation, CEO Ankush Sachdeva reportedly said the company’s eventual market valuation will depend on investor sentiment closer to the IPO
e4m Staff May 14, 2026 10:59 AM
The EU is tightening scrutiny on TikTok and Meta over addictive design features such as endless scrolling, autoplay & push notifications that regulators believe fuel compulsive usage among young users
Kanchan Srivastava May 14, 2026 8:48 AM