social
Nishant Madhukar?blur=25

We have trained ourselves to fight this pandemic, restructured arrangements to reduce touchpoints and maintain social distancing at work, writes Madhukar, HR Head, Ferns N Petals

exchange4media Staff 5 hours ago

OOH Unified Measurement System?blur=25

In the current COVID economic scenario, brands will be able to leverage the unified measurement system in the OOH ecosystem to a large extent, point out experts

Noel Dsouza 1 day ago

JK Super Cement?blur=25

The campaign has got over 1.5 million YouTube views and 25.5 million Facebook and Instagram impressions

exchange4media Staff Jul 4, 2020 8:00 PM

tiktok?blur=25

These apps are prejudicial to sovereignty and integrity of India, defence of India, security of state and public order, said government

exchange4media Staff Jun 29, 2020 9:19 PM

campaigning?blur=25

Experts predict at least 50 per cent increase in digital spends for parties and individuals in the upcoming state polls. The spends would include direct ad buys and indirect content deals

Tasmayee Laha Roy Jun 29, 2020 9:02 AM

Social media?blur=25

Industry players say larger brands will no longer tolerate discriminatory content and social media networks will have to roll out new measures to contain the spread of hate on these platforms

Dipali Banka Jun 29, 2020 8:16 AM

Criteo?blur=25

Kenneth Pao, Executive Managing Director, Asia-Pacific at Criteo, says with social distancing economy going to be the new normal, marketers must focus on messages acknowledging consumers' new reality

exchange4media Staff Jun 23, 2020 9:00 AM

e-content jam?blur=25

At the e4m e-Content Jam, experts exchanged views on the winning mantra for building brands via influencers

exchange4media Staff Jun 23, 2020 8:40 AM

nikon?blur=25

As part of the #UnlockYourPassion campaign, Nikon will announce a theme on its social media platforms every week for a period of one month

exchange4media Staff Jun 21, 2020 10:00 AM

Mother's Recipe?blur=25

The campaign intends to strike a chord with its consumers amidst the pickle season

exchange4media Staff Jun 20, 2020 4:05 PM

Social Media Matters?blur=25

My Pincode is about local groups on Facebook to virtually connect, communicate, collaborate and create a support system for each other in their respective pincode areas

exchange4media Staff Jun 19, 2020 5:06 PM

samsung?blur=25

To take part, participants can share fond memories of their dad by tagging @SamsungIndia

exchange4media Staff Jun 18, 2020 5:18 PM

Arvind R P?blur=25

Arvind RP, Director of Marketing and Communications, McDonald's India shares the brand’s post-lockdown strategy, upcoming campaigns and more

Anjana Naskar Jun 18, 2020 8:52 AM

twitter?blur=25

Industry experts say the new feature will help brands drive spontaneity and urgency in conversations

Dipali Banka Jun 16, 2020 8:46 AM

mandeep malhotra?blur=25

Guest Column: Mandeep Malhotra, CEO & Co-founder of The Social Street, says that with patience, persistence and a load of learnings, the world will emerge stronger and more prepared post COVID

Mandeep Malhotra Jun 16, 2020 8:46 AM

Sonia Singh?blur=25

Sonia Singh, Co-founder & Director for Business strategy, Collectcent, shares with exchange4media the data-driven performance advertising company’s offerings, growth strategies & more

Neeta Nair Jun 15, 2020 8:43 AM

ShareChat?blur=25

The campaign has been designed to help the nation overcome its blood shortage problem

exchange4media Staff Jun 14, 2020 4:00 PM

contentJam?blur=25

Nikunj Lotia, Larissa D'sa, Nikhil Sharma, Atul Khatri, Dhvani Bhanushali and Gurpreet Singh discuss 'Leveraging Influencers to Drive Brand Purpose'

exchange4media Staff Jun 9, 2020 8:16 AM

salmanKhan?blur=25

Brand unveils special initiative to encourage social distancing while greeting each other

exchange4media Staff May 30, 2020 10:16 AM

ITC Hotels and Swiggy?blur=25

ITC Hotels has partnered with Swiggy to offer diners responsible dining experiences in the comfort of their home

exchange4media Staff May 30, 2020 2:00 AM