social

In their latest ads, brands like Shalimar Paints, Lotus Herbals, Senco Gold & Diamonds, Brooke Bond Red Label are touching upon social issues like deep-seated prejudices, corruption, and more

exchange4media Staff 3 days ago

Dr. Natarajan will work closely with LYK founder Adris Chakraborty to create the advisory board and also act as a mentor to the LYK team

exchange4media Staff 5 days ago

The mandate will be handled by the agency’s recently set up digital division, Dentsu Impact Digital

exchange4media Staff 6 days ago

#TechManch was the top most trending hashtag for the day in Mumbai, and among the top ones across the country

Nafisa Shaheen 1 week ago

Guest Column: Nikhil Arora, VP & MD, GoDaddy India, takes us through the key elements of building an online presence and how they can help an emerging sports brand

Nikhil Arora 1 week ago

UK’s independent industry self-regulation group Advertising Standards Authority recently said anyone with 30,000 followers should be considered a celebrity on social media

Shreshtha Verma 1 week ago

YouGov India has prepared a whitepaper ‘The Social Voice of Brands’ to understand what Indian consumers feel about brands expressing their opinion on societal issues

exchange4media Staff 08-July-2019

Mandate for ‘JudgeMentall Hai Kya’ and ‘Jabariya Jodi’ won post multi-agency pitch

exchange4media Staff 04-July-2019

Monk Media has acqui-hired the entire SocialGIZ team of 10 people and merged it with their Mumbai team

exchange4media Staff 01-July-2019

The mandate was won following a multi-agency pitch. The brand will be handled by the agency’s Mumbai office

exchange4media Staff 21-June-2019

Crosshairs Communications will be responsible for crafting and managing Kiehl’s key messages across the Indian market and manage end-to-end social media

exchange4media Staff 19-June-2019

Maya Hari, VP & MD, Asia Pacific, Twitter talks to us about what the brand is doing to reach out to consumers, their first ever marketing campaign in India and much more

Neeta Nair 19-June-2019

The event was held at the Malaysia International Trade and Exhibition Centre (MITEC) at Puchong. Malaysia

exchange4media Staff 18-June-2019

Common hashtags that ruled Twitter and other social media platforms on Sunday were #INDVSPAK, #BAAPBAAPHOTAHAIN, #MAUKAMAUKA and #JEETPEAPNAHAQHAI

Anjali Thakur 18-June-2019

For the #MyTikTokStory campaign which started from 8th June and lasts until 15th June, ScoopWhoop will post videos in different categories, including humour, entertainment and lifestyle on TikTok

exchange4media Staff 12-June-2019

Conceptualised and created by Leo Burnett India, the campaign says ‘No Tweet Is Too Small, When We Tweet Together’

exchange4media Staff 12-June-2019

A social media contest is being conducted on UFO Moviez social media platforms, encouraging participants to post their selfie video wishing their fathers on Father’s Day

exchange4media Staff 11-June-2019

Experts to decode the dos and don’ts of Influencer Marketing at the event

exchange4media Staff 10-June-2019

Helo users will be chosen to become the ‘Caller of the Week’ and will get an opportunity to ask their favourite contestants in the Bigg Boss House fun questions of their choice

exchange4media Staff 10-June-2019

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