Echo Collective launches to bring PR, Social and Digital under one roof

Two friends. One vision. A decade in the making. Rheaa Jumaani and Mehek Singghi have launched Echo Collective, a new-age communications company bringing PR, social, digital, creators and partnerships together under one integrated strategy.

Built on a decade-long friendship and a shared vision, Echo Collective comes from the belief that brands need one clear story, not multiple disconnected versions of it. What started as two friends working in the same industry has evolved into a shared ambition to build a company where strategy and execution work together, relationships matter as much as results, and good stories are built to travel, stated a press release.

The company is led by two founders with complementary experience across entertainment, lifestyle, fashion, hospitality, sports and digital platforms.

Commenting on the launch, Rheaa Jumaani and Mehek Singghi, Co-Founders, Echo Collective, said,

“We’ve both spent years on different sides of the same industry, building stories, launching brands and figuring out what makes people actually care. Echo Collective comes from wanting to do that work differently, with more ownership, more collaboration and fewer silos. After a decade of friendship, it felt like the right time to turn a shared vision into something of our own. We want to build a company that feels like a true partner to the people we work with, where a good idea doesn’t stop at PR or social, but finds its way into culture. At the end of the day, we want to create work that people remember, talk about and pass on.”

Echo Collective currently works across PR, social and digital, with its broader model bringing together creators, partnerships and culture-led storytelling under a single strategic approach. The company is currently working with clients across entertainment, talent and emerging businesses, including Equinox Virtual, Z Studios, Manifest Films, GSEAMS Productions and artist Rani KoHEnur, among others.

The company’s larger ambition is to help brands move beyond being part of the conversation to becoming part of culture, building visibility across traditional media, artificial intelligence, communities, creators and emerging platforms.