personal
In the second part of Rajeev Beotra’s ‘Chronicles from Mehra World’, the journey continues with humour, fitness, self-discovery and reinvention
Rajeev Beotra Jul 14, 2026 5:00 PM
Yesudas S Pillai, Advertising and Mktg Strategist, Investor & Founder at Y&A Transformation, shares observations from a chance interaction during a morning run & reflections shaped by life experiences
e4m Staff Jul 11, 2026 5:00 PM
Rajeev Beotra’s ‘Chronicles from Mehra World’ will continue next week
Rajeev Beotra Jul 8, 2026 9:54 AM
This partnership marks a continuation of Confiance's growing focus on building category-defining narratives for India's emerging consumer brands
e4m Staff Jul 6, 2026 11:57 AM
Sumit Marda, Neha Marda and Rahul Dokania will continue to lead the company while retaining a significant stake in the business
e4m Staff Jul 2, 2026 10:13 AM
The study found that celebrity-endorsed advertisements accounted for 61% of total advertising volumes on Linear TV, compared with 49% on Connected TV
e4m Staff Jun 29, 2026 1:55 PM
Guest Column: Dr. Sandeep Goyal explains that the rebellion against personalisation is not a rejection of technology, but a demand for boundaries
Sandeep Goyal Jun 29, 2026 9:03 AM
At Cannes Lions 2026, SAS CMO Jennifer Chase says AI's biggest impact will come from better decisions, not just content creation
Brij Pahwa Jun 25, 2026 2:30 PM
Niyati Sah's journey from corporate leader to executive coach is a reminder that success isn't a destination, it is something we can redefine at every stage of life
e4m Staff Jun 19, 2026 12:41 PM
HDFC Bank is building an omnichannel MarTech foundation to power AI-driven personalization, customer context and autonomous marketing at enterprise scale.
Brij Pahwa Jun 17, 2026 11:23 AM
Speaking at Pitch CMO Summit 2026, Shahad Anand, Business Head, Skylight Mediakart, spoke about the role of personalization, contextual targeting & emotional creativity
e4m Staff Jun 15, 2026 2:42 PM
At the e4m CTV Conference 2026, Kedar Ravangave, Head of Marketing at Kotak Mahindra Bank, noted that although algorithms influence what audiences watch, content continues to drive engagement
e4m Staff Jun 12, 2026 9:12 AM
The IT minister has signalled a fresh legal framework for artificial intelligence while balancing innovation, safety and economic growth
e4m Staff Jun 10, 2026 1:12 PM
Guest Column: Ganapathy Viswanathan writes consumers want to feel connected to brands in a more personal way and why reward points alone are no longer enough to create long-term loyalty
Ganapathy Viswanathan Jun 9, 2026 9:17 AM
New India and APAC leadership structure signals DEPT®'s long-term commitment to the region
Housing.com CEO Praveen Sharma explains how AI is transforming home search through conversational discovery, personalization, trust-building and smarter property recommendations.
Brij Pahwa Jun 4, 2026 11:08 AM
NS Satish, Chief Executive Officer, Haier Appliances India, will share key insights on the topic ‘The New Growth Engine: Consumer-First Thinking in a Multi-Touchpoint World’
Unveiled at Google I/O 2026, the update marks what the company describes as ‘the biggest redesign of the Search experience in more than 25 years’
e4m Staff May 20, 2026 12:18 PM
Brands that will lead in the AI era are those treating AI as the operating system, say industry heads; AI is now visible in performance optimisation, consumer insights, and creative adaptation
Shantanu David May 15, 2026 8:49 AM
This order is reportedly the first of a kind for Indian entrepreneurs
e4m Staff May 11, 2026 1:07 PM
Telecom operators, once seen as mere carriers of connectivity, are now emerging as one of the most consequential holders of consumer intelligence in the country
Anuja Jain May 2, 2026 9:14 AM
Gunjit Jain, Executive Vice President, Marketing, Colgate-Palmolive India, talks about the company’s evolving marketing strategies, & more
Sunidhi Vijay Mar 31, 2026 9:03 AM
Poulomi Roy, CMO of Joy Personal Care (RSH Global), explains how brand storytelling has evolved from being brand-driven to shaped by consumer experiences and perspectives
Poulomi Roy Mar 12, 2026 8:53 AM
Rahul Bhatia, Managing Director of IndiGo, will assume interim charge of the airline
The observations were made while the court was hearing actor Shilpa Shetty Kundra’s personality rights suit
Tuan Vu Anh has been elevated to Consumer Market Insight Director & Strategy Lead - Personal Care Greater Asia at Unilever
Premium inventory, including homepage banners, search sponsorships and category takeovers on Blinkit, Zepto and Swiggy Instamart, has become prime real estate, say experts
Sunidhi Vijay Feb 26, 2026 9:07 AM
The suit seeks orders to remove content and stop unauthorised use of his identity, which Baba Ramdev says has been commercially exploited
e4m Staff Feb 18, 2026 6:38 PM
In a world where funnels no longer flow top to bottom, attention is mobile-first, and trust defines transactions, marketers at e4m IBC 2026 examined what it truly takes to win the modern customer
e4m Staff Feb 12, 2026 1:08 PM
Oberoi's filing follows similar moves by other Bollywood figures, including R Madhavan, in recent months
New Personal Intelligence feature links Gmail and Photos to deliver tailored search responses for paid AI users
e4m Staff Jan 23, 2026 5:19 PM
As per a TAM Report, with a 21% share food and beverages was the largest advertising sector on TV, followed by personal care and hygiene at 15%
e4m Staff Jan 21, 2026 9:00 AM
As data access tightens and AI takes the driver’s seat, personalisation is being rebuilt around intent, trust and real-time judgement rather than identity
Anuja Jain Jan 16, 2026 7:56 AM
The court did not issue an immediate ruling on the wider issue of Bhuvan Bam’s personality rights
Shalinee Mishra Jan 14, 2026 8:07 AM
In the India-specific section of the policy, Google lists rummy as a game that may be advertised under restricted terms — ads must focus on promoting rummy and not cross-promote other online gambling
e4m Staff Jan 12, 2026 1:00 PM
DPDP does not mandate mass deletion of old customer data but introduces purpose limitation, retention boundaries, and consent standards - marketers need to find a way around this, and fast
Shantanu David Jan 6, 2026 8:13 AM
As ingredient-aware, digitally fluent consumers redefine value, marketing success hinged on credibility, clarity & context, say marketers
Kanchan Srivastava Dec 19, 2025 8:49 AM
At the MarTechAI Summit, leaders from Policybazaar, Airtel Digital, Segumento, ITC and Apollo 24/7 spoke on responsible, context-led personalisation and the role of agentic AI
e4m Staff Dec 10, 2025 1:50 PM
India’s billion-user market has exposed a global personalisation failure. Big Tech struggles to serve India’s diverse languages, cultures, devices and behaviours.
Brij Pahwa Dec 3, 2025 3:52 PM
AI-powered personalisation is advancing faster than consumer comfort, challenging marketers to redefine boundaries while maintaining relevance
Anuja Jain Dec 1, 2025 8:27 AM
The DPDP Rules 2025 tighten data flows in retail media, signalling the end of the Wild West era and establishing privacy as a premium feature
Shantanu David Nov 26, 2025 9:22 AM
PCI submitted a Joint Memorandum1 in June 2025 to MeitY in an attempt to engage with the Government of India by flagging serious lacunas in the DPDP Act, 2023
e4m Staff Nov 25, 2025 7:49 AM
The report revealed that offshore and illegal betting promotions topped the list with 683 cases, followed by personal care at 194
e4m Staff Nov 11, 2025 1:50 PM
In a world where AI can mimic anyone, the ad industry must balance innovation with integrity – redefining what’s fair, ethical, and original in brand storytelling
Soumya Gawri Oct 17, 2025 9:11 AM