personal
New India and APAC leadership structure signals DEPT®'s long-term commitment to the region
Housing.com CEO Praveen Sharma explains how AI is transforming home search through conversational discovery, personalization, trust-building and smarter property recommendations.
Brij Pahwa Jun 4, 2026 11:08 AM
NS Satish, Chief Executive Officer, Haier Appliances India, will share key insights on the topic ‘The New Growth Engine: Consumer-First Thinking in a Multi-Touchpoint World’
Unveiled at Google I/O 2026, the update marks what the company describes as ‘the biggest redesign of the Search experience in more than 25 years’
e4m Staff May 20, 2026 12:18 PM
Brands that will lead in the AI era are those treating AI as the operating system, say industry heads; AI is now visible in performance optimisation, consumer insights, and creative adaptation
Shantanu David May 15, 2026 8:49 AM
This order is reportedly the first of a kind for Indian entrepreneurs
e4m Staff May 11, 2026 1:07 PM
Telecom operators, once seen as mere carriers of connectivity, are now emerging as one of the most consequential holders of consumer intelligence in the country
Anuja Jain May 2, 2026 9:14 AM
Gunjit Jain, Executive Vice President, Marketing, Colgate-Palmolive India, talks about the company’s evolving marketing strategies, & more
Sunidhi Vijay Mar 31, 2026 9:03 AM
Poulomi Roy, CMO of Joy Personal Care (RSH Global), explains how brand storytelling has evolved from being brand-driven to shaped by consumer experiences and perspectives
Poulomi Roy Mar 12, 2026 8:53 AM
Rahul Bhatia, Managing Director of IndiGo, will assume interim charge of the airline
The observations were made while the court was hearing actor Shilpa Shetty Kundra’s personality rights suit
Tuan Vu Anh has been elevated to Consumer Market Insight Director & Strategy Lead - Personal Care Greater Asia at Unilever
Premium inventory, including homepage banners, search sponsorships and category takeovers on Blinkit, Zepto and Swiggy Instamart, has become prime real estate, say experts
Sunidhi Vijay Feb 26, 2026 9:07 AM
The suit seeks orders to remove content and stop unauthorised use of his identity, which Baba Ramdev says has been commercially exploited
e4m Staff Feb 18, 2026 6:38 PM
In a world where funnels no longer flow top to bottom, attention is mobile-first, and trust defines transactions, marketers at e4m IBC 2026 examined what it truly takes to win the modern customer
e4m Staff Feb 12, 2026 1:08 PM
Oberoi's filing follows similar moves by other Bollywood figures, including R Madhavan, in recent months
New Personal Intelligence feature links Gmail and Photos to deliver tailored search responses for paid AI users
e4m Staff Jan 23, 2026 5:19 PM
As per a TAM Report, with a 21% share food and beverages was the largest advertising sector on TV, followed by personal care and hygiene at 15%
e4m Staff Jan 21, 2026 9:00 AM
As data access tightens and AI takes the driver’s seat, personalisation is being rebuilt around intent, trust and real-time judgement rather than identity
Anuja Jain Jan 16, 2026 7:56 AM
The court did not issue an immediate ruling on the wider issue of Bhuvan Bam’s personality rights
Shalinee Mishra Jan 14, 2026 8:07 AM
In the India-specific section of the policy, Google lists rummy as a game that may be advertised under restricted terms — ads must focus on promoting rummy and not cross-promote other online gambling
e4m Staff Jan 12, 2026 1:00 PM
DPDP does not mandate mass deletion of old customer data but introduces purpose limitation, retention boundaries, and consent standards - marketers need to find a way around this, and fast
Shantanu David Jan 6, 2026 8:13 AM
As ingredient-aware, digitally fluent consumers redefine value, marketing success hinged on credibility, clarity & context, say marketers
Kanchan Srivastava Dec 19, 2025 8:49 AM
At the MarTechAI Summit, leaders from Policybazaar, Airtel Digital, Segumento, ITC and Apollo 24/7 spoke on responsible, context-led personalisation and the role of agentic AI
e4m Staff Dec 10, 2025 1:50 PM
India’s billion-user market has exposed a global personalisation failure. Big Tech struggles to serve India’s diverse languages, cultures, devices and behaviours.
Brij Pahwa Dec 3, 2025 3:52 PM
AI-powered personalisation is advancing faster than consumer comfort, challenging marketers to redefine boundaries while maintaining relevance
Anuja Jain Dec 1, 2025 8:27 AM
The DPDP Rules 2025 tighten data flows in retail media, signalling the end of the Wild West era and establishing privacy as a premium feature
Shantanu David Nov 26, 2025 9:22 AM
PCI submitted a Joint Memorandum1 in June 2025 to MeitY in an attempt to engage with the Government of India by flagging serious lacunas in the DPDP Act, 2023
e4m Staff Nov 25, 2025 7:49 AM
The report revealed that offshore and illegal betting promotions topped the list with 683 cases, followed by personal care at 194
e4m Staff Nov 11, 2025 1:50 PM
In a world where AI can mimic anyone, the ad industry must balance innovation with integrity – redefining what’s fair, ethical, and original in brand storytelling
Soumya Gawri Oct 17, 2025 9:11 AM
Panellists at e4m iDAC 2025 were in agreement that hyper-personalisation works best when grounded in cultural context and supported by human insight
e4m Staff Oct 16, 2025 8:43 AM
This was following Sudhir Chaudhary’s petition over the spread of allegedly misleading content and AI-generated videos about him on social media
e4m Staff Oct 10, 2025 3:59 PM
The filmmaker has alleged that several websites and social media pages were misusing his name and images to raise funds
e4m Staff Sep 15, 2025 12:37 PM
The legal experts agree that India needs an AI advertising code of ethics based on principles, one that requires openness and guards against abuse without stifling creativity
Anuja Jain Sep 6, 2025 8:39 AM
Prajakta Koli was named ‘Influential Personality of The Year’ at e4m IDMA 2025
e4m Staff Jul 18, 2025 6:16 PM
Anjali Dutta unpacks CX in the AI age—on empathy, ethics, agentic AI, tool overload, and why empowered employees and real storytelling still drive the strongest customer connections.
Brij Pahwa Jul 1, 2025 1:14 PM
According to the Commission, Meta’s current subscription model does not meet the criteria, as it does not offer a less personalised but still free option
e4m Staff Jun 30, 2025 8:50 AM
In this edition of TechTalk, Anand Jain, Co-founder and Chief Product Officer of CleverTap, speaks about personalization, artificial intelligence, sustainable growth, and more
Shantanu David May 26, 2025 9:13 AM
Market observers say that when targeting becomes too aggressive it can feel invasive, also non-contextual and high-frequency reach can become counterproductive and reduce conversions
Shantanu David May 19, 2025 8:19 AM
The e4m PR & Corp Comm 40 under 40 Summit 2024 witnesses an exciting conversation on Personal Branding v/s Corporate Branding
Joy Personal Care & Kolkata Knight Riders partner for fourth consecutive year
e4m Staff Apr 10, 2025 6:28 PM
The campaign aims to challenge societal stereotypes around masculinity and self-care, leveraging the massive reach of the IPL to spark meaningful conversations
e4m Staff Apr 10, 2025 1:02 PM
Under the new regulations, all SEBI-registered intermediaries must register on social media platforms using their email IDs and mobile numbers listed on SEBI's SI Portal
e4m Staff Mar 26, 2025 9:43 AM
The film will be further amplified across various media channels such as Television, YouTube, Social Media and other Digital platforms
e4m Staff Mar 24, 2025 2:04 PM
Poulomi Roy, CMO of Joy Personal Care (RSH Global), notes that IPL helps the brand reach trade partners, dealers and retailers apart from women
NATIVE CONTENT Mar 19, 2025 4:25 PM