Delhi HC grants protection for interim personality rights to Aman Gupta
This order is reportedly the first of a kind for Indian entrepreneurs
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Published: May 11, 2026 1:07 PM | 1 min read
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The Delhi High Court has granted an ex parte ad interim injunction in favour of Aman Gupta, co-founder of boAt Lifestyle, Founder and CEO of OFF/BEAT, and face of Shark Tank India.
The order restrains over 44 defendants from exploiting his name, image, voice, likeness, and persona without authorisation.
Gupta has alleged “large-scale misuse of his identity, including fake endorsements, unauthorised merchandise, AI-generated impersonations, and misleading online content”.
The order covers alleged violations by way of AI-generated deepfake pornographic content and fake speaker booking websites to unauthorised merchandise sellers and Telegram bots impersonating the entrepreneur.
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