Appsumer is a performance insights platform for mobile app advertisers

exchange4media Staff Oct 13, 2021 2:55 PM


AppLovin intends to merge the key features of MoPub into MAX to create a more effective product offering

exchange4media Staff Oct 9, 2021 8:16 AM

OnMo - Lowe Lintas?blur=25

The scope entails creating the positioning, guidelines and assets, designing the creative strategy and conceiving integrated marketing and advertising campaigns for the brand

exchange4media Staff Oct 5, 2021 12:23 PM


Cheaper 4G mobile phones and affordable data prices have caused a seismic shift in viewership habits of Indians, says the report

exchange4media Staff Oct 1, 2021 11:23 AM

Tarun Garg?blur=25

Garg, Director - Sales, Marketing & Service, Hyundai Motor India, discusses marketing strategy for the recently launched i20 N Line and how they are going to meet its rising demand

Sonam Saini Sep 30, 2021 9:00 AM

Vasuta Agarwal?blur=25

Vasuta Agarwal, SVP and Managing Director, Asia Pacific at InMobi, talks about the key trends in the mobile-tech industry & more

Javed Farooqui Sep 29, 2021 8:27 AM

91 mobiles?blur=25

At the Pitch CMO Summit 3.0, a panel discussed how brands are acing the online shopping research experience to boost brand salience

exchange4media Staff Sep 28, 2021 9:12 AM


The company's net profit nosedived by 88% to Rs 152 crore from Rs 1252 crore

exchange4media Staff Sep 27, 2021 12:08 PM


The Facebook Accelerator is a global business training program that was launched in 2018 to help local news publishers thrive and build sustainable businesses.

exchange4media Staff Aug 29, 2021 4:16 PM


The new campaign of McDonald's India (North and East) is centred on the brand's mobile app and the special deals and offers

exchange4media Staff Aug 14, 2021 8:26 AM

Chingari - onmobile?blur=25

As a result of the investment, OnMobile, OnMobile's net cash declined to Rs 227.2 crore in Q1 FY22 from Rs 266.2 crore

exchange4media Staff Aug 9, 2021 3:29 PM


The company's net profit rose 36% to Rs 16.4 crore compared to Rs 12.1 crore

exchange4media Staff Aug 9, 2021 3:28 PM


The campaign features a film in multiple languages with stars of the Indian contingent like PV Sindhu, Bajrang Punia, Bhavani Devi and Manu Bhaker

exchange4media Staff Jul 21, 2021 12:16 PM


With the latest round of funding, the company has raised $140 million in the last one year from investors, including Addition, Tiger Global, SIG, A91 and Tanglin Venture Partners

exchange4media Staff Jul 15, 2021 4:50 PM


However, brand suitability violation rates increased by 18% as ad verification is still nascent in India, said According to the 2021 Global Insights Report

exchange4media Staff Jul 15, 2021 3:51 PM

Counterpoint Research Quarterly Mobile Application Tracker, Q1 2021 ?blur=25

Customers of smartphone brands like Xiaomi, Samsung, vivo, and OPPO form a majority of the company's active user base

exchange4media Staff Jul 13, 2021 2:39 PM

Battlegrounds Mobile India game?blur=25

The game also recorded the highest of 16 million daily active users and 2.4 million peak concurrent users

exchange4media Staff Jul 12, 2021 6:24 PM