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Guest Column: Ganapathy Viswanathan, Communication Consultant & Author, says premium micro dramas could redefine OTT, with the next five years deciding if they become a lasting entertainment category
Ganapathy Viswanathan Jul 10, 2026 8:01 AM
Advertising continues to contribute more than one-third of industry revenues, generating an estimated $300 million in 2025
e4m Staff Jul 9, 2026 11:00 AM
Beyond D2M, the two organisations will also collaborate on Digital Rights Management (DRM) technologies for IPTV and other digital content distribution platforms
The partnership will focus on helping FlixBus build awareness, trust, and market adoption as it scales its intercity mobility network across India
Milind Pathak is also the Founder and Chief Architect of Candescent Intelligence
Publishers demand 15-25% hike in ad rates saying newsprint, fuel and other input costs have moved up sharply
Kanchan Srivastava Jun 30, 2026 8:36 AM
Prior to this, Dhane was Associate General Manager at Hyundai Motor Company
Mobile has converged with digital marketing itself due its evolution from being a marketing channel to the operating system of modern consumer engagement, share industry heads
Shantanu David Jun 24, 2026 9:25 AM
Supporters of D2M argue that the technology can complement existing streaming ecosystems by delivering high-demand content directly to devices
Imran Fazal Jun 19, 2026 9:00 AM
As per New AppsFlyer, the Indian Subcontinent’s short drama sector has grown by 95% in subscription-paid installs
e4m Staff Jun 17, 2026 4:58 PM
The new ‘Driven by More’ platform and packaging system is designed to strengthen Relstar's differentiation in India's competitive lubricant market
e4m Staff Jun 16, 2026 2:30 PM
Exclusive TAM AdEx data accessed by e4m shows a visible moderation in auto advertising between January and April 2026, across television, print and digital
Kanchan Srivastava Jun 11, 2026 9:04 AM
The development comes amid growing momentum within the government to establish a policy framework for D2M broadcasting
Imran Fazal Jun 10, 2026 8:13 AM
If the proposed listing goes through, Kuku may become the first Indian microdrama-led startup to test if public markets are ready for mobile-first entertainment as a serious consumer internet business
Kanchan Srivastava Jun 8, 2026 8:53 AM
The platform is expected to be formally unveiled by the end of this month
e4m Staff May 23, 2026 8:52 AM
Babbar, who previously served as Vice President for the mobile division, has taken on the role of Head of Sales & Marketing, MX Business, Samsung India
A report by The Guardian claims WPP played a central role in executing billion-dollar US ad campaigns for major oil firms following the Paris Agreement
As discovery shifts beyond app stores and automation takes over acquisition, India’s non-gaming marketers are being forced to rethink visibility, value, and what real performance actually means
Anuja Jain Apr 30, 2026 9:00 AM
Guest Column: Marketing leader Tathagat Jena reflects on the cricket icon’s timeless influence - both on and off the field
Tathagat Jena Apr 24, 2026 12:18 PM
Mobile feature simplifies sharing, but Clips removal draws mixed reactions
e4m Staff Apr 21, 2026 5:48 PM
In parallel, the government has taken steps to tackle the issue of spam calls
D2M technology enables the transmission of video, audio and data directly to mobile handsets using terrestrial broadcast infrastructure—eliminating reliance on SIM cards or mobile data networks
Imran Fazal Apr 1, 2026 1:05 PM
Under the mandate, the agency will lead the brand’s creative and social media communication across platforms
e4m Staff Mar 24, 2026 2:11 PM
The solution integrates BARC’s linear television data with Nielsen’s digital measurement capabilities across connected TV, mobile and desktop
e4m Staff Mar 24, 2026 1:14 PM
Content heads say microdramas can't replace long-format content but act as a complementary layer; opens up new advertising-led revenue streams as brands look to integrate with high frequency content
Aditi Gupta Mar 20, 2026 8:40 AM
Mobile OOH is on the rise, with brands using creative vehicle and fleet activations to combine outdoor advertising with experiential, attention-grabbing formats
Chehneet Kaur Mar 19, 2026 9:05 AM
Advertisers and rights holders now require credible intelligence that captures brand presence across the evolving media landscape, said the company
e4m Staff Mar 11, 2026 5:07 PM
Earlier in his career, Pranesh Urs was associated with Ather Energy, Samsung India Electronics and Hewlett-Packard India Sales Private Limited
OOH’s resilience is predominantly due to the convergence of infrastructure and mobility, note industry leaders, with Real Estate and BFSI emerging as the primary growth drivers
Chehneet Kaur Mar 2, 2026 8:54 AM
Consumers start the year with fresh budgets and bonus payouts, while retailers run major sales in Q4 and early Q1, giving new smartphone launches prime digital and front-page visibility
Shalinee Mishra Mar 2, 2026 8:26 AM
Francisco Hidalgo, Vice President – Sales and Marketing at Renault India, makes it clear that the all-new Duster is not the final piece of the company’s “Rethink” strategy
Anushka Roy Choudhary and Simran Sabherwal Feb 26, 2026 9:21 AM
Guest Column: Ganapathy Viswanathan, Independent Communication Consultant and author, reflects on why India’s car story has always been less about metal and more about aspiration
Ganapathy Viswanathan Feb 25, 2026 12:44 PM
Under the collaboration, Story TV will stream popular ‘Zee’ titles, including Agent Raghav: Crime Branch, Agle Janam Mohe Bitiya Hi Kijo, Santoshi Maa and Fear Files in short drama formats
e4m Staff Feb 24, 2026 3:56 PM
Yashasvi Jaiswal’s integration into Real Cricket goes beyond traditional brand presence
e4m Staff Feb 17, 2026 12:16 PM
At the 9th edition of IBC, Deepesh Ladiwal, Marketing Lead – Consumer Biz, ASUS India & Sameer Mitha, Associate Director – Marketing & Biz Development, 91mobiles, will engage in a fireside chat
Prior to this appointment, Samarpita Banerjee served as Director of Human Resources at Carrier Corporation
e4m Staff Jan 29, 2026 12:21 PM
The Meta platform has crossed 141.5 million daily mobile users, as of January 7, 2026; in comparison, X stood at around 125 million daily active users
e4m Staff Jan 20, 2026 1:13 PM
Industry leaders say India’s smartphone rules won’t collapse mobile ads but could subtly shift ad power between platforms, OEMs and the wider adtech ecosystem
Shantanu David Jan 16, 2026 9:20 AM
Dhawan comes to Amara from Shell where she spent more than seven years
Brands to sharpen strategy to make marketing more accountable, engaging and increasingly AI-led, industry leaders tell e4m
Kanchan Srivastava Dec 26, 2025 8:56 AM
As part of the association, VIDA will power several high-impact fan engagement initiatives throughout the season
e4m Staff Dec 16, 2025 2:32 PM
Designed purely for cybersecurity, the app helps citizens stay protected from online threats
At e4m Screenage Mobile Marketing Conference 2025, Anuradha Aggarwal, Director & CMO, Amazon India, joined Neeta Nair of Impact Magazine for a fireside chat on mobile-first brand building
UltraTech Cement was honoured with the ‘Mobile Marketer of the Year’ title
At e4m Screenage Mobile Marketing Conference 2025, Prasanna Raman of ShareChat & Moj discussed how shifting mobile behaviours are redefining India’s cultural engagement
e4m Staff Dec 3, 2025 12:19 PM
At the e4m Screenage Mobile Marketing Conference 2025, Prashant Peres, MD, Kellanova South Asia, unpacked the shifting dynamics of consumer behaviour and emotional brand relationship
e4m Staff Dec 3, 2025 12:00 PM