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Guest Column: As discretionary spending shifts from long-term asset ownership towards everyday indulgences, brands must rethink their campaigns and budgets, writes M. Gautham Machaiah
M. Gautham Machaiah Jul 15, 2026 2:17 PM
The special issue examines how Indian women understand, negotiate and experience consent across homes, relationships, workplaces, public spaces and digital life
e4m Staff Jul 10, 2026 2:27 PM
According to reports, the committee has been tasked with reviewing the film's content and will submit its recommendations to the Centre
e4m Staff Jul 10, 2026 9:16 AM
The award was presented by former Chief Justice of India Dr Justice D Y Chandrachud
e4m Staff Jun 27, 2026 5:06 PM
John succeeds Sacha Berendji, who will stay with M&S and remain on the Executive Committee until April 2027
The court called the ED proceedings 'an arbitrary attack and abuse of powers'
e4m Staff Jun 11, 2026 8:43 AM
The company stated that Garima Bhardwaj has decided to step down due to personal reasons and other professional responsibilities
e4m Staff Jun 6, 2026 11:10 AM
Kenny Gold joins Edelman from Deloitte Digital, where he served as Managing Director and Head of Social and Creator
Singh said the initiative aimed at giving a new dimension to knowledge traditions, research traditions, and literary writing is both meaningful and commendable
e4m Staff May 29, 2026 4:51 PM
Sitapati is currently Managing Director & Chief Executive Officer of Godrej Consumer Products
e4m Staff May 29, 2026 12:41 PM
The Parliamentary Committee on Communications and Information Technology is reportedly preparing to summon representatives from Google, Meta, X and Amazon
e4m Staff May 27, 2026 4:51 PM
The publication’s ‘Written By Journalists’ campaign has emerged as one of the most celebrated campaigns of the year
e4m Staff May 26, 2026 12:08 PM
VML CEO Babita Baruah rubbishes reports on her exit, calls them 'malicious'
Neeta Nair May 7, 2026 6:46 PM
The Mittal family will reportedly hold around 75% ownership following completion of the transaction
The company said performance was weighed down by a weak seasonal cycle and ongoing geopolitical disruptions
e4m Staff Apr 24, 2026 12:03 PM
In her new role, Juhi will drive regional growth, enhance market expansion strategies and strengthen the company’s engagement with agencies and brands
e4m Staff Apr 22, 2026 10:59 AM
From nutraceuticals and targeted serums, to ethnic superfoods, consumers are increasingly seeking products that cater to specific needs, and identities rather than broad, mass-market categories
Pooja Yadav Apr 10, 2026 9:46 AM
Focus on enabling global-first and AI-native businesses from India to scale internationally
e4m Staff Apr 8, 2026 10:36 PM
The report projects the overall market will surge to $250 billion by the end of the decade, nearly tripling from its current $90 billion size
The new campaign is built around the idea of “The Right Way to Dishwash”
U.S. Secretary of State Marco Rubio confirmed the release of Kittleson in a social media post
An unconventional design from Louis Vuitton’s latest collection has garnered attention for both its concept and pricing
Vaishnavi Deshpande Apr 7, 2026 3:06 PM
The officials informed that one of the suspects is linked to an Iran-backed militia
e4m Staff Apr 1, 2026 10:26 AM
Zepeda joined the company in September 2024. This role had been lying vacant ever since Elon Musk took over X in 2022
e4m Staff Mar 30, 2026 2:43 PM
The company stated that these changes will strengthen corporate governance and enhance transparency in its operations
e4m Staff Mar 25, 2026 2:35 PM
Brittin to take over from Tim Davie who resigned after the BBC faced intense backlash over the inaccurate editing of a video involving US President Donald Trump
e4m Staff Mar 23, 2026 4:44 PM
She most recently served as Vice President – Corporate Communications at Axis Bank
e4m Staff Mar 23, 2026 11:28 AM
The feature appeared for select users after Nikita Bier responded to a user request with ‘give me 60 seconds’
e4m Staff Mar 18, 2026 3:00 PM
Produced in association with Footloose Films, the campaign marks Yes Madam’s first collaboration with Rajpal Yadav
e4m Staff Mar 15, 2026 11:00 AM
X had earlier announced a partnership with Visa to support the payments infrastructure for X Money
e4m Staff Mar 11, 2026 2:32 PM
Prior to this, Kanika Kalra was with Reckitt as Regional Marketing Director – Health, South Asia
A look at Nitish Mittersain’s journey on his birthday, from a young coding enthusiast to building India’s only listed gaming company, Nazara Technologies
To qualify for this year’s MADDYS, work must have been first released between 1st April 2025 and 31st March 2026
Nitin Sharma previously served as Director of Product Management at Cox Automotive Inc.
Ankur Mittal outlines how data fragmentation, delayed response times and dealership inefficiencies are costing brands nearly 40% of qualified leads
e4m Staff Mar 2, 2026 12:08 PM
The AI tag signals a broader attempt to formalise disclosure standards as synthetic media becomes more common across social platforms
e4m Staff Mar 2, 2026 10:28 AM
The viral clip has sparked conversation over whether the 12th-century temple carving could have inspired the luxury brand’s iconic monogram
Vaishnavi Deshpande Feb 24, 2026 2:59 PM
At the India AI Impact Summit 2026, Adobe CEO Shantanu Narayen, in conversation with Sunil Bharti Mittal, stressed that scaling AI adoption requires sustainable models and open standards
e4m Staff Feb 19, 2026 1:07 PM
Prior to his promotion, Shankar Gaur held the role of Brand Manager – Lizol
e4m Desk Feb 18, 2026 10:31 AM