egis
Today, as she celebrates her birthday, we look at the journey of a marketing leader with nearly three decades of experience across brand building, category management and business leadership
e4m Staff Aug 24, 2026 9:52 AM
e4m had first reported that the Ministry was inclined to allow BARC to resume ratings while the formal renewal process continued
e4m Staff Jul 31, 2026 1:53 PM
The clarification comes amid growing uncertainty in the broadcasting industry following the suspension of television ratings after the rollout of the new policy
Imran Fazal Jul 24, 2026 2:21 PM
The AI software creation platform’s valuation is at $1.5 billion making it a unicorn in a year after its public launch
e4m Staff Jul 16, 2026 6:44 PM
The book deals with executive success and the new rules of winning at work
e4m Staff Jul 6, 2026 10:00 AM
The dispute is whether states can impose blanket prohibitions on online games played for stakes
Imran Fazal May 26, 2026 8:55 AM
With this registration, United Breweries Limited becomes the first company in the alcoholic beverages category in India to secure a registered sonic trademark
e4m Staff Feb 20, 2026 3:29 PM
The launch of the Aegis-AI Centre represents a major step toward strengthening India’s cybersecurity capabilities and safeguarding key infrastructure in an increasingly digital world
e4m Staff Sep 30, 2025 5:19 PM
Guest Column: Atul Raja, Marketing Consultant, Fractional CMO, and Brand Strategist, writes that in a world drowning in sameness, only the truly remarkable thrive
Atul Raja Sep 25, 2025 7:25 PM
Guest Column: Gopinath Menon, a Delhi-based business strategist, writes why the angels in the heaven must be surprised and amused looking at Dr Manmohan Singh
Gopinath Menon Dec 27, 2024 5:52 PM
BW Wellbeing World of BW Businessworld is coming up with its most awaited annual conclave which will be celebrating the success of the wellbeing industry
e4m Staff Apr 25, 2024 6:46 PM
Writing for e4m ‘In her footstep’ series, Bhaskar Majumdar shares why her mother has been his inspiration and how she helped him in navigating life's challenges
e4m Staff Mar 27, 2024 12:16 PM
In an exclusive interview with exchange4media, Rakesh Sharma, president of the Indian Newspaper Society, deliberates on the provisions of the Press and Registration of Periodicals (PRP) Bill, 2023
Kanchan Srivastava Dec 22, 2023 8:23 AM
Guest Column: Bhaskar Majumdar, Head – Marketing Communication, CSR and Digital, India and South Asia, Egis, explains how the scope of work for PR professionals has expanded in today's times
Bhaskar Majumdar Nov 22, 2023 5:35 PM
The Rediffusion Board met in Tokyo and unanimously approved the appointment of Oshima
e4m Staff Oct 23, 2023 11:52 AM
The total number of registered MSOs now stands at 1,486, compared to 1,738 in July
exchange4media Staff Sep 8, 2023 8:42 AM
The new bill will enable ease of doing business for publishing companies by simplifying the process of registration and decriminalising archaic penal provisions
exchange4media Staff Aug 4, 2023 12:40 PM
Making registration easy, leveraging QR codes, and social media promotion is crucial, says Schacht, the Director of US Sales at Eventsforce Solution
exchange4media Staff May 1, 2023 12:11 PM
The ministry has warned the MSOs that their inability to furnish the information will be viewed as a violation of registration conditions
exchange4media Staff Nov 16, 2022 8:21 AM
The regulatory authority has initiated a consultation process on the matter
exchange4media Staff Jul 21, 2022 8:25 AM
This is the first time that the digital media in India will have regulations
exchange4media Staff Jul 15, 2022 3:53 PM
Thakur said that the details of registered publications are published in the ‘Press in India (2020-21)’ report and are available on RNI website
exchange4media Staff Apr 8, 2022 8:40 AM
Panellists shared insights on ‘Should brands & agencies take a public stand on their campaigns, especially during times of crisis,’ at e4m PR & Corp Comm 40 under 40 Summit
exchange4media Staff Dec 13, 2021 8:50 AM
Guest Column: Employees need a place where they feel a sense of belonging, and employers will only benefit by providing them with that, writes Bhaskar Majumdar of Egis India
Bhaskar Majumdar Jun 18, 2021 4:13 PM
The agency will handle PR campaigns and implement strategies in an organized manner towards the development of the brand
exchange4media Staff Feb 22, 2021 3:14 PM
Prior to the appointment, Morris headed Dentsu Aegis Network as CEO while Norman was CEO and Global CDO of GroupM
exchange4media Staff Feb 17, 2021 2:56 PM
At the unveiling of dentsu-e4m report, Jain, CRO, ABP Network, while speaking on 'how media planning can become screen agnostic,' also discussed 4 key trends that have emerged distinctly
exchange4media Staff Feb 5, 2021 9:06 AM
Arif comes with a total experience of eight years, five years in advertising and three as a brand consultant
exchange4media Staff Feb 3, 2021 1:13 PM
Guest Author: Majumdar, Head - Corporate Affairs, Communication and digital media, Egis India, writes that a people-first culture, & work-life balance will be key trends on employee engagement front
Bhaskar Majumdar Sep 24, 2020 6:44 PM
The account size is expected to be between Rs 50 and Rs 100 crore
Naziya Alvi Rahman Sep 24, 2020 3:33 PM
Industry sees it as a step towards collaboration among advertisers, agencies, and media owners
exchange4media Staff Aug 10, 2020 8:22 AM
DAN India will now also include Snapchat as one of its priority platforms to distribute ad spends for its brands serviced across the network
exchange4media Staff Jul 28, 2020 2:57 PM
Prior to this, Kant was EVP and branch head, Dentsu Webchutney, Delhi and Mumbai
exchange4media Staff Jul 27, 2020 5:44 PM
Appoints Priyanka Agrawal as Country Head; Rahul Vengalil as Chief Business Officer
exchange4media Staff Jul 21, 2020 3:45 PM
Experts weigh in on brands broaching social and ethical issues in their communication to cater to changing consumer sentiments of our age
Nafisa Shaheen Jul 20, 2020 9:20 AM
Mehra will be exploring newer opportunities across Content, Design, Digital and OTT space
Neeta Nair Jul 13, 2020 8:20 AM
We bring you a roundup of the news that made headlines this past week
exchange4media Staff Jun 27, 2020 10:03 AM
Racial justice, community-focused branded entertainment and gender stereotypes formed core themes of discussion on day 3
Misbaah Mansuri Jun 25, 2020 8:40 AM











