egis
Susmitaa Nag?blur=25

Today, as she celebrates her birthday, we look at the journey of a marketing leader with nearly three decades of experience across brand building, category management and business leadership

e4m Staff Aug 24, 2026 9:52 AM

Mihir Sangani Departs WPP After a Decade of Service?blur=25

Sangani was Business Director with EssenceMediacom India since May 2025

e4m Desk Aug 13, 2026 1:23 PM

ET NOW Expands into Fintech with OpiGo Acquisition?blur=25

As part of the integration, OpiGo will become a key pillar of ET NOW Pro, a premium subscription offering designed for India's growing community of retail investors

e4m Staff Aug 4, 2026 8:58 AM

MIB Grants Conditional Approval to BARC for TV Ratings Resumption?blur=25

e4m had first reported that the Ministry was inclined to allow BARC to resume ratings while the formal renewal process continued

e4m Staff Jul 31, 2026 1:53 PM

Dr. L. Murugan?blur=25

The clarification comes amid growing uncertainty in the broadcasting industry following the suspension of television ratings after the rollout of the new policy

Imran Fazal Jul 24, 2026 2:21 PM

Prerna Daga Takes On New Marketing Role at St. Regis New Delhi?blur=25

Daga will continue in her role with Marriott International as Cluster Director of Marketing & Communications

e4m Desk Jul 24, 2026 8:50 AM

Emergent Secures $130 Million in Series C Funding Led by Creaegis?blur=25

The AI software creation platform’s valuation is at $1.5 billion making it a unicorn in a year after its public launch

e4m Staff Jul 16, 2026 6:44 PM

HarperCollins Secures Global Rights to Rajiv Bakshi's Debut Book?blur=25

The book deals with executive success and the new rules of winning at work

e4m Staff Jul 6, 2026 10:00 AM

Shalabh Mani Tripathi?blur=25

His journey stands as a reminder that careers need not follow a straight line. Sometimes, the skills acquired in one chapter become the foundation for a much larger purpose in the next

e4m Staff Jun 3, 2026 5:58 PM

SC verdict tomorrow on states’ power to ban online games played for stakes?blur=25

The dispute is whether states can impose blanket prohibitions on online games played for stakes

Imran Fazal May 26, 2026 8:55 AM

Yatnesh Pandey moving on from Greenply after leading marketing transformation initiatives?blur=25

Yatnesh Pandey is Vice President of Marketing at Greenply

e4m Staff Apr 20, 2026 1:57 PM

United Breweries Limited?blur=25

With this registration, United Breweries Limited becomes the first company in the alcoholic beverages category in India to secure a registered sonic trademark

e4m Staff Feb 20, 2026 3:29 PM

Woxsen Lab Launch?blur=25

The launch of the Aegis-AI Centre represents a major step toward strengthening India’s cybersecurity capabilities and safeguarding key infrastructure in an increasingly digital world

e4m Staff Sep 30, 2025 5:19 PM

atul raja?blur=25

Guest Column: Atul Raja, Marketing Consultant, Fractional CMO, and Brand Strategist, writes that in a world drowning in sameness, only the truly remarkable thrive

Atul Raja Sep 25, 2025 7:25 PM

manmoha singh?blur=25

Guest Column: Gopinath Menon, a Delhi-based business strategist, writes why the angels in the heaven must be surprised and amused looking at Dr Manmohan Singh

Gopinath Menon Dec 27, 2024 5:52 PM

jaya acharya?blur=25

Jaya Acharya will lead strategic marketing initiatives aimed at enriching the resort’s brand positioning and enhancing guest engagement through storytelling

e4m Staff Jul 2, 2024 5:32 PM

BW Wellness?blur=25

BW Wellbeing World of BW Businessworld is coming up with its most awaited annual conclave which will be celebrating the success of the wellbeing industry

e4m Staff Apr 25, 2024 6:46 PM

Bhaskar Majumdar?blur=25

Writing for e4m ‘In her footstep’ series, Bhaskar Majumdar shares why her mother has been his inspiration and how she helped him in navigating life's challenges

e4m Staff Mar 27, 2024 12:16 PM

MIB?blur=25

As per the new Act, all applications for registration of periodicals shall be made in online mode through the Press Sewa Portal only

e4m Staff Mar 4, 2024 5:23 PM

Rakesh Sharma, INS?blur=25

In an exclusive interview with exchange4media, Rakesh Sharma, president of the Indian Newspaper Society, deliberates on the provisions of the Press and Registration of Periodicals (PRP) Bill, 2023

Kanchan Srivastava Dec 22, 2023 8:23 AM

Bhaskar?blur=25

Guest Column: Bhaskar Majumdar, Head – Marketing Communication, CSR and Digital, India and South Asia, Egis, explains how the scope of work for PR professionals has expanded in today's times

Bhaskar Majumdar Nov 22, 2023 5:35 PM

Fumio Oshima?blur=25

The Rediffusion Board met in Tokyo and unanimously approved the appointment of Oshima

e4m Staff Oct 23, 2023 11:52 AM

TV?blur=25

The total number of registered MSOs now stands at 1,486, compared to 1,738 in July

exchange4media Staff Sep 8, 2023 8:42 AM

print?blur=25

The new bill will enable ease of doing business for publishing companies by simplifying the process of registration and decriminalising archaic penal provisions

exchange4media Staff Aug 4, 2023 12:40 PM

Kate?blur=25

Making registration easy, leveraging QR codes, and social media promotion is crucial, says Schacht, the Director of US Sales at Eventsforce Solution

exchange4media Staff May 1, 2023 12:11 PM

MIB?blur=25

The ministry has warned the MSOs that their inability to furnish the information will be viewed as a violation of registration conditions

exchange4media Staff Nov 16, 2022 8:21 AM

TV?blur=25

The regulatory authority has initiated a consultation process on the matter

exchange4media Staff Jul 21, 2022 8:25 AM

digital media?blur=25

This is the first time that the digital media in India will have regulations

exchange4media Staff Jul 15, 2022 3:53 PM

Anurag Thakur?blur=25

Thakur said that the details of registered publications are published in the ‘Press in India (2020-21)’ report and are available on RNI website

exchange4media Staff Apr 8, 2022 8:40 AM

e4m PR and Corp Comm 40 under 40 Summit?blur=25

Panellists shared insights on ‘Should brands & agencies take a public stand on their campaigns, especially during times of crisis,’ at e4m PR & Corp Comm 40 under 40 Summit

exchange4media Staff Dec 13, 2021 8:50 AM

bm?blur=25

Guest Column: Employees need a place where they feel a sense of belonging, and employers will only benefit by providing them with that, writes Bhaskar Majumdar of Egis India

Bhaskar Majumdar Jun 18, 2021 4:13 PM

COVIE-Grey Cell PR?blur=25

The agency will handle PR campaigns and implement strategies in an organized manner towards the development of the brand

exchange4media Staff Feb 22, 2021 3:14 PM

admix?blur=25

Prior to the appointment, Morris headed Dentsu Aegis Network as CEO while Norman was CEO and Global CDO of GroupM

exchange4media Staff Feb 17, 2021 2:56 PM

Tv?blur=25

At the unveiling of dentsu-e4m report, Jain, CRO, ABP Network, while speaking on 'how media planning can become screen agnostic,' also discussed 4 key trends that have emerged distinctly

exchange4media Staff Feb 5, 2021 9:06 AM

arif taslim?blur=25

Arif comes with a total experience of eight years, five years in advertising and three as a brand consultant

exchange4media Staff Feb 3, 2021 1:13 PM

employee?blur=25

Guest Author: Majumdar, Head - Corporate Affairs, Communication and digital media, Egis India, writes that a people-first culture, & work-life balance will be key trends on employee engagement front

Bhaskar Majumdar Sep 24, 2020 6:44 PM

Honda Cars?blur=25

The account size is expected to be between Rs 50 and Rs 100 crore

Naziya Alvi Rahman Sep 24, 2020 3:33 PM

content upfront?blur=25

Industry sees it as a step towards collaboration among advertisers, agencies, and media owners

exchange4media Staff Aug 10, 2020 8:22 AM

dan?blur=25

DAN India will now also include Snapchat as one of its priority platforms to distribute ad spends for its brands serviced across the network

exchange4media Staff Jul 28, 2020 2:57 PM

nishikant?blur=25

Prior to this, Kant was EVP and branch head, Dentsu Webchutney, Delhi and Mumbai

exchange4media Staff Jul 27, 2020 5:44 PM

isobar?blur=25

Appoints Priyanka Agrawal as Country Head; Rahul Vengalil as Chief Business Officer

exchange4media Staff Jul 21, 2020 3:45 PM

Communications?blur=25

Experts weigh in on brands broaching social and ethical issues in their communication to cater to changing consumer sentiments of our age

Nafisa Shaheen Jul 20, 2020 9:20 AM

MalvikaMehra?blur=25

Mehra will be exploring newer opportunities across Content, Design, Digital and OTT space

Neeta Nair Jul 13, 2020 8:20 AM

recap?blur=25

We bring you a roundup of the news that made headlines this past week

exchange4media Staff Jun 27, 2020 10:03 AM

cannes?blur=25

Racial justice, community-focused branded entertainment and gender stereotypes formed core themes of discussion on day 3

Misbaah Mansuri Jun 25, 2020 8:40 AM