Recap: The Week That Was

We bring you a roundup of the news that made headlines this past week

e4m by exchange4media Staff
Updated: Jun 27, 2020 10:03 AM

The week that went by was filled with some key moments from the world of advertising and media. Here's an upshot of everything that made news in the last week.

OMG's PHD snagged Diageo's account. The account has moved from GroupM's Mindshare to PHD after a long competitive pitch process.

The Cannes Lions Festival 2020 kicked off on June 22. In a first, the festival went digital, with most of the sessions taking place virtually. This year, the pandemic and racial issues dominated the talks at the festival. Click here for e4m's coverage on the topic.

At e4m, digital marketing became the main talking point this week with MarTech Bridge 1 virtual sessions, which also featured Scott Brinker, the Godfather of MarTech.

HUL's popular fairness face cream Fair & Lovely announced that it will be dropping the term "Fair" from the name of its iconic product. The move has been made amid the racial tensions simmering world over after George Floyd's death.

Star World, Star India's English GEC, may go off air due to dwindling subscription and advertising revenue, according to news reports.

In people movements, Ogilvy got its Global CEO in Andy Main, the erstwhile global head of Deloitte.

Dentsu India elevated Indrajeet Mookherjee to the role of President this week.

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