He was the company’s Senior Director - Brand & Creative Strategy

exchange4media Staff May 5, 2023 6:58 PM

funding winter?blur=25

Most of these brands have already started to cut their marketing budgets. According to TAM Media data, the indexed avg volume growth for new-age advertisers on TV fell by 11% in 2022 through October

Sonam Saini Feb 7, 2023 8:57 AM


Proposes RAISE model that will help marketers and creative experts review concepts at the inception stage of the ad itself

exchange4media Staff Jan 11, 2023 8:48 AM

arjun mohan?blur=25

Mohan will reportedly be in office till January 15

exchange4media Staff Jan 11, 2023 7:54 AM


Messi begins promoting Byju’s ‘Education for All’ as its global brand ambassador

exchange4media Staff Jan 10, 2023 3:15 PM


The ed-tech platform's advertising promotional expense grew to Rs 519.64 crore from Rs 393.39 crore in FY21, according to Tofler

Sonam Saini Oct 28, 2022 8:29 AM


Prior to joining RISE, Nagle was Associate Vice President at the Internet and Mobile Association of India

exchange4media Staff Oct 19, 2022 1:37 PM

Discovery Channel & BYJU’S?blur=25

The new interactive format of the contest will also involve the parents, teachers and principals

exchange4media Staff Oct 3, 2022 2:49 PM


Yes, says Atit Mehta, Byju’s Marketing Head, who insists that all sports sponsorship deals will be honoured, and the call on their renewal will be taken when the time comes

Kanchan Srivastava Sep 23, 2022 8:10 AM


The last financial year (FY22, ending March 2022) was our best year so far and 2022-23 is set to be an even stronger year, said the Founder and CEO of Byju’s in a ‘Note of Gratitude’

exchange4media Staff Sep 20, 2022 8:02 PM

Divya Golkulnath?blur=25

Let’s judge Brahmastra and Byju’s after seeing the entire picture, wrote Gokulnath in a LinkedIn post

exchange4media Staff Sep 20, 2022 7:32 PM


Indian AdTech companies have secured over $450 million funds from venture capitalist firms over the last two years

Kanchan Srivastava Aug 22, 2022 8:38 AM


According to industry heads, edtech players will go for rationalisation and reprioritize their ad budgets but education will stay on top as a sector in terms of spending for some time to come

Mansi Sharma Jul 18, 2022 8:22 AM


As the edtech brand gets more serious about cost-cutting, here’s a look back on its marketing expenditures and endeavours thus far

Mansi Sharma Jul 14, 2022 8:18 AM


ASCI CEO Manisha Kapoor told e4m the education sector continues to remain a concern and that the regulatory body was pursuing a detailed report on the EdTech industry

Kanchan Srivastava Jun 29, 2022 8:17 AM

Sourav Ganguly?blur=25

The edtech startup has partnered with the BCCI President to launch and endorse their first-of-its-kind initiative for edupreneurs

exchange4media Staff Jun 2, 2022 3:51 PM