video
Siddharth

Siddharth Banerjee, Director, Global Sales Organisation, Facebook India, talks to exchange4media about the importance of mobile video advertising in Digital India and Thumbstoppers initiative

Shikha Paliwal 1 day ago

Nielsen and Taboola report

Taboola & Nielsen have released the 'Moment of Next' study which explores consumer attentiveness and emotional response to different digital content experiences

exchange4media Staff Oct 18, 2019 4:38 PM

Flipkart

Industry watchers say that if content is good then audience is always ready to embrace a new platform & that Flipkart’s move will make it a one-stop shop for shopping to content

Shikha Paliwal Oct 17, 2019 8:57 AM

flipkart

Scheduled to premiere on the Flipkart app on October 19, 2019, the show will feature celebrities as students in Farah Khan’s ‘school’

exchange4media Staff Oct 16, 2019 12:52 PM

Ajit Mohan Facebook India

Facebook’s Thumbstoppers Summit awards the best creative minds for their Thumbstopping work for mobile storytelling under ten seconds

exchange4media Staff Oct 10, 2019 8:15 AM

DishTV Amazon Prime Video

Through this association, Dish TV and d2h subscribers will be able to seamlessly access Amazon Prime Video app on their TV

exchange4media Staff Oct 7, 2019 12:45 PM

Tarun Katial Conclave

Tarun Katial, CEO, ZEE5, talks about the age of hyper-personalisation and AI, and how they have evolved with the rise of digital

exchange4media Staff Sep 25, 2019 9:17 AM

Xaxis Nielsen

Xaxis has partnered with Nielsen to apply the Digital Ad Ratings measurement across Xaxis View, Xaxis Video Premium and Xaxis Audio

exchange4media Staff Sep 24, 2019 12:44 PM

paidviewers

Industry experts tell us why targetting premium viewers is important in clinching viewship in the cluttered OTT space

Nafisa Shaheen Sep 23, 2019 9:00 AM

FlipkartZomato

Experts say any promise of value-added services on apps is a good marketing strategy

Shikha Paliwal Sep 20, 2019 8:26 AM

Vijay Subramaniam Amazon

Subramaniam, Director & Content Head, Amazon Prime Video talks about increasing competition in the OTT space and why Television will always be a thriving universe

Moumita Bhattacharjee Sep 18, 2019 8:22 AM

Brightc

Brightcove Beacon enables content owners to quickly and easily generate applications for desired platforms and extend audience reach to millions of viewers

exchange4media Staff Sep 11, 2019 5:32 PM

Subrat Kar, Vidooly

As online video analytics startup Vidooly completes 5 years, Kar, Co-Counder & Chief Executive Officer, speaks to us about transforming the marketing space, future of the company & more

Anjali Thakur Sep 9, 2019 8:05 AM

Streamingwar

Industry experts say while consumers are increasingly opting for OTT services, advertising on these platforms is gaining huge demand

Nafisa Shaheen Sep 5, 2019 8:33 AM

VERTICAL

Industry experts say with people preferring to watch content on their phones in a vertical position, marketers have moved onto vertical videos, especially to leverage social media platforms

Dolly Mahayan Sep 3, 2019 8:27 AM

webseries

The web-series, which is shot in a vertical format to resonate better with smartphone users, will be released on Vigo Video on September 3

exchange4media Staff Aug 28, 2019 1:21 PM

OTT Platforms

As the OTT industry continues to grow, digital rights for films have prominently figured as a source of revenue generation

Shikha Paliwal Aug 27, 2019 8:39 AM

Twitter ads

It will only charge advertisers if at least 50 per cent of the ad is on screen for six seconds or more

exchange4media Staff Aug 20, 2019 8:56 AM