video
The new system will take effect globally from August 24 and apply across all YouTube formats, including long-form videos, Shorts, podcasts and livestreams
e4m Staff Aug 22, 2026 9:02 AM
From Netflix's early K-drama push to Prime Video's CJ ENM partnership, platforms are turning to Korean content to deepen engagement; as local originals turn costlier, global IP next competitive moat
Kanchan Srivastava Aug 17, 2026 8:48 AM
Its performance comes amid the continued shift of video consumption and advertising towards streaming and digitally distributed channels
Stuti Ramachandra currently serves as Director, Head of Production & Post- International Originals, India
The meeting is expected to cover content moderation safeguards, AI-generated material, verified accounts and measures to tackle harmful content on Meta’s platforms
Amazon expects third-quarter net sales to be between $197 bn and $202 bn, representing year-on-year growth of 9% to 12%, while operating income is projected to be in the range of $22.5 bn to $26.5 bn
e4m Staff Jul 31, 2026 8:30 AM
The challenge is part of the government’s push to discover and nurture grassroots creators while encouraging hyperlocal storytelling
e4m Staff Jul 22, 2026 8:34 AM
Brands can opt for shoppable formats integrated in the shows or sponsor premium content, Prime Video has said
e4m Staff Jul 16, 2026 5:49 PM
She held communications leadership roles for several brands, including Netflix India, Vogue India, Lakmé Salon, Audible India, and others
e4m Staff Jul 15, 2026 11:25 AM
Baishali Chatterjee has overall 18 years of experience in brand communications
Prior to this, Sanchit Kashyap worked at TV Today Network's Hindi digital news platform 'The Lallantop'
e4m Staff Jul 14, 2026 10:47 AM
Prior to his promotion, Ben Rolleston held the role of Head of APAC Enterprise Business Development
Previously, Sharda served as Director - Artist Services at Believe India
New placement introduces a five-second countdown ad after eligible Reels, as Meta looks to unlock fresh inventory from a format that now accounts for nearly half of engagement on Instagram
e4m Staff Jun 12, 2026 1:10 PM
Fatehi describes the opportunity as ‘almost unreal’, calling it a full-circle moment that brings together cultures, sounds and people from around the world
Aryendra Khan Jun 9, 2026 2:31 PM
The collapse of referral certainty is forcing publishers to rethink what digital media businesses should look like in an AI-first internet
Kanchan Srivastava May 25, 2026 9:04 AM
Prior to joining Flipkart Ads, Anand Ajantiwale spent over a decade at Amazon
e4m Staff May 22, 2026 12:42 PM
As feeds grow noisier and user behaviour becomes more reflexive, advertisers are rethinking what meaningful attention actually looks like
Aryendra Khan May 15, 2026 8:16 AM
Industry conversations around leadership realignment intensify as Amazon folds MX Player into Prime Video
Kanchan Srivastava May 13, 2026 8:46 AM
As Gaurav Gandhi is expected to continue leading Amazon’s unified streaming business, industry attention is now turning to the future roles of Karan Bedi and Amogh Dusad
Kanchan Srivastava May 7, 2026 5:05 PM
The integrated platform will be a free-and-paid streaming service under one brand, spanning SVOD, AVOD, Transactional Video on Demand, and add-on subscriptions
e4m Staff May 7, 2026 11:58 AM
Developers have also raised concerns about potential overlaps with widely used international rating frameworks such as ESRB and PEGI
Imran Fazal Apr 22, 2026 8:21 AM
Continues as Head of Marketing while stepping into a broader leadership role across ShareChat and Moj’s growth journey
e4m Staff Apr 20, 2026 12:30 PM
This includes the introduction of structured labels that can indicate elements such as violence, language, or other potentially sensitive material, bringing a layer of transparency for consumers
e4m Staff Apr 7, 2026 12:19 PM
Brij Kothari, Adjunct Professor, IIT-Delhi, School of Public Policy, writes on the implications of policies for accessible video entertainment on streaming platforms
Brij Kothari Apr 7, 2026 10:12 AM
With digital driving over 100% of growth, for marketers video now delivers both scale and performance, a combination that was earlier split across television for awareness and search for conversion
Anuja Jain Mar 26, 2026 9:13 AM
Traditional television revenue is expected to increase from $9.9 billion in 2026 to $10.3 billion by 2030, indicating steady expansion
Aditi Gupta Mar 17, 2026 8:50 AM
Marketers note brands are integrating touchpoints to ensure consumers get the right message at the right stage of decision-making; multiple channels orchestrate discovery, evaluation and purchase
Sunidhi Vijay Mar 17, 2026 8:34 AM
GAP provides Young Miko with a platform to share her music in a way that feels authentic to her world and community
e4m Staff Mar 14, 2026 7:52 AM
Held at the Pitch CMO Summit 2026, the session explored the idea that viral marketing cannot be engineered on command but emerges when brands tap into authentic human insight and storytelling
e4m Staff Mar 12, 2026 6:08 PM
The crossover between tech and motorsport quickly sparked reactions online
Vaishnavi Deshpande Mar 11, 2026 6:07 PM
The Elon Musk owned platform says creators must clearly label AI-generated conflict footage or face suspension from its monetisation programme
Vaishnavi Deshpande Mar 5, 2026 2:43 PM
What began as a BTS look at Yash’s transformation for his upcoming film shared by his grooming stylist on his Instagram, has spiralled into an unexpected banter between Yash and Philips
e4m Staff Feb 28, 2026 9:33 AM
Her role has been expanded to cover Original Series, Movies , and Licensed titles at Prime Video & Amazon MGM Studios
e4m Staff Feb 27, 2026 3:15 PM
Before joining NDTV, Naveen was the Founding Editor of PTI’s Video Services
e4m Staff Feb 25, 2026 5:09 PM
e4m dentsu Digital Advertising Report projects that by 2027, online video’s share will touch 30%, overtaking social media to become the largest segment within digital advertising
Aditi Gupta Feb 24, 2026 8:49 AM
In Rajasthan, an elderly man has caught the internet’s attention for appearing to deliver an order while riding a horse
e4m Staff Feb 23, 2026 7:22 PM
From experimentation to core content production, AI is now embedded across film, TV and OTT sectors
Kanchan Srivastava Feb 20, 2026 9:05 AM
Most recently, Bhatia was with Amazon, leading its global video advertising business
e4m Staff Feb 19, 2026 8:01 AM
The announcement was made on the sidelines of the India AI Summit; with a corpus of Rs 100 crore
e4m Staff Feb 18, 2026 10:12 AM
Video, optimised primarily for mobile screens, now sits at the centre of most digital strategies, regardless of whether brands label those budgets as awareness, performance, or commerce
Shantanu David Feb 11, 2026 9:16 AM
Microdrama apps floated by Zee5, MX Player, Hoichoi and ShareChat add fresh momentum in the fast-growing short-form video market; Tata Play’s aggregator platform - Shots - set to widen access
Kanchan Srivastava Feb 10, 2026 9:03 AM
Viewers can now access all of Bloomberg’s video on its site and at the new ‘Stream’ tab on the app
Prior to this, Chandru Lakshminarayanan held the role of Head of Programming Strategy, EMEA at the company