Bloomberg launches digital video experience to unify Live and On-Demand news

Viewers can now access all of Bloomberg’s video on its site and at the new ‘Stream’ tab on the app

by e4m Staff
Published: Feb 5, 2026 1:42 PM | 2 min read

Bloomberg Media has announced the launch of its new digital video experience, a redesigned one-stop home for premium live and on-demand content.

Starting today, viewers globally can access all of Bloomberg’s video here on its site and at the new ‘Stream’ tab on the Bloomberg mobile app that brings together video and audio in one destination. The new experience will also arrive on streaming platforms in Q3 2026.

For the first time, select Bloomberg video content will be available exclusively to paying subscribers. The new digital product infrastructure enables this new capability, adding value for high-intent viewers.

"We're positioning video as a premium platform and expanding how we tell the most important stories from our global newsroom," said Kristin Powers, Bloomberg's Deputy Head of Media Editorial, who oversees video. "Across TV, digital, social, vodcast, and documentaries, we're creating a premier destination for our best video."

“We’re continuing to invest in video, so it’s easy to discover and seamless to navigate across one integrated Bloomberg experience,” said Roman Mackiewicz, Bloomberg Media’s Chief Information Officer, who leads production and distribution. “With one of the world’s largest business video libraries and hundreds of new hours added each month, we’re focused on connecting people to the content they need to make big decisions – and generating more innovative opportunities for advertisers along the way.