digital-video
ViacomCBS?blur=25

The media company has said its domestic advertising revenue was affected by significant declines in political advertising compared with the prior-year quarter

exchange4media Staff Feb 21, 2020 8:10 AM

The Sunday Paradox?blur=25

This DVC includes a nationwide survey to highlight the disparity between expectations and reality of Sundays for moms

exchange4media Staff Nov 30, 2019 9:24 AM

Bunty Sacred Games OnePlus?blur=25

Industry experts weigh in on the recently released unboxing video of the OnePlus 7 Pro, featuring "Bunty" of Sacred Games

Dolly Mahayan May 20, 2019 8:50 AM

SonyLIV?blur=25

The OTT platform, which completes six years, has unveiled a ‘State of Digital Entertainment 2018’ report

exchange4media Staff Jan 25, 2019 6:01 PM

With 93% viewers choosing ad blockers & 82% watching mute videos; are online video ads effective??blur=25

The highly respected 2016 Internet Trends Report compiled by Mary Meeker suggests that digital video ads might not be as effective as they are expected to be

Abhinn Shreshtha Jun 6, 2016 8:10 AM

YouTube launches ad-free service; should content creators be worried??blur=25

YouTube Red is a new service slowly being rolled out by the digital video giant and which aims to provide subscription-based, ad-free service to users. Some content creators, though, claim that YouTube is arm-twisting creators to get them to join the new platform

Abhinn Shreshtha Oct 27, 2015 8:58 AM

Amplify your marketing mix with digital video content?blur=25

Brands have recognised the power of digital video to engage with their audiences and are placing an increasing share of their campaign budgets there, says TO THE NEW’s Dhruvank Vaidya

Dhruvank Vaidya Jul 21, 2014 1:45 PM