social-media-campaign
COLORS?blur=25

From generating cultural touchpoints and driving social media engagement, COLORS not only built and enhanced consumer engagements across platforms but also won 30+ awards across categories

exchange4media Staff Jan 2, 2020 11:18 AM

GoAir Christmas Campaign?blur=25

GoAir is running the campaign across social media platforms including Facebook, Twitter, YouTube, Instagram, and LinkedIn

exchange4media Staff Dec 30, 2019 2:41 PM

Influencer Marketing?blur=25

Influencer marketing flourished in 2019, with brands making a beeline for popular-yet-relatable faces on social media

Shreshtha Verma Dec 27, 2019 9:00 AM

Mithun Appaiah?blur=25

CEO Mithun Appaiah speaks about Sumeru Foods’ new product launch, media mix and marketing strategies

Neethu Mohan Dec 20, 2019 9:27 AM

Onion Ads?blur=25

Amul, Flipkart, HDFC, Jio News and Swiggy were some of the brands that were quick to leverage the moment while establishing a creative connect with their brand offerings

exchange4media Staff Dec 16, 2019 7:41 AM

Air purifier sales Delhi pollution?blur=25

Brands throng social media to spread awareness about the pollution situation in the capital, promote products and boost sales volumes. Air purifier sales spiked up by 25-30%, post-Diwali

Shreshtha Verma Nov 5, 2019 8:25 AM

Dream Girl Ayushmann Khurrana?blur=25

From an ingenious push notification strategy to funky merchandising and humorous videos, team 'Dream Girl' employed interesting ways of marketing the film

Shreshtha Verma Sep 13, 2019 12:15 PM

zomato?blur=25

A week-long election awareness campaign emphasizes the significance of voting and how one vote can make a difference

exchange4media Staff May 2, 2019 1:53 PM

Anup Sharma GC?blur=25

Guest Column: Sharma, Mentor, The Lentils Institute explains how parties have resorted to different ways of spreading fake news via social media ahead of the elections

Anup Sharma May 1, 2019 9:16 AM

Niraj Ruparel?blur=25

On the interactive video chatbot ad with social media influencer Mallika Dua, Ruparel spoke about how such a campaign weeds out trolls during a live chat

Shweta Raaj Singh Apr 23, 2019 8:51 AM

?blur=25

In an endeavour by Virat and Puma to make every Indian adopt a fit and active lifestyle, from now on, the 18th of every month will witness the travelling COAP Play Wagon in Goa and Bangalore.

exchange4media Staff Jun 19, 2018 11:28 AM

Sightsaver?blur=25

Sightsavers has positively impacted the lives of millions of people in India, whether it is by restoring their sight (from blindness or near-blindness) or by helping rebuild the lives of those who will never regain their sight.

exchange4media Staff May 28, 2018 8:03 PM

?blur=25

A social media campaign titled ‘Cricket with Rannvijay’ called out to cricket fans of Kolkata, challenging them to play better than Rannvijay and get an opportunity to enjoy Pizza Hut pan pizzas with him.

exchange4media Staff May 26, 2018 10:00 AM

?blur=25

With an objective to connect with a larger audience, the campaign is being extensively promoted on various social media platforms using a unique hashtag #TasteofMothersLove.

exchange4media Staff May 12, 2018 9:56 AM

?blur=25

Britannia Good Day’s film captures the relationship between a millennial mother and her child by paying tribute to the many smiles of the Indian mother.

exchange4media Staff May 12, 2018 9:55 AM

Mahindra Lifespaces?blur=25

With the Joyful Homecomings campaign, Mahindra Lifespaces is sparking meaningful conversations and giving people the chance to own a home at just Rs.1

exchange4media Staff Mar 17, 2018 8:57 AM

Qoruz launches Social Media Campaign Tracker to help companies measure up?blur=25

Co-Founder Praanesh Bhuvaneshwar says this tracker enables brands to measure the earned media performance

exchange4media Staff Jun 20, 2017 7:36 AM