social-media-campaign
Eid 2020?blur=25

Brands such as Parle Products, Tata Motors and Paytm, among others, took to social media to wish netizens a happy Eid

exchange4media Staff May 25, 2020 7:00 PM

Kamdhenu Paints Be Indian Buy Indian?blur=25

The campaign 'Be Indian Buy Indian' will encourage Indians to buy 'Made in India' products by using specially curated creatives on the social media platforms

exchange4media Staff May 16, 2020 8:00 PM

MTV?blur=25

The #RahoMusicallyPositive video prompts the viewers of MTV and MTV Beats to do their bit while they stay safe at home

exchange4media Staff May 13, 2020 12:00 AM

hiver?blur=25

Using its brand mascot, an adorable bee, Hiver conveys best practices such as greeting with an ‘Indian Namaste’ instead of a handshake, washing hands and wearing masks

exchange4media Staff Apr 19, 2020 10:22 AM

Ferrero Rocher Golden Love?blur=25

Ferrero Rocher is also creating a unique brand experience for its consumers through in-store visibility, shopper activation, digital and social media engagement

exchange4media Staff Feb 13, 2020 7:35 PM

KIA Motors Meerkat?blur=25

For the launch of the Seltos in India, Kia Motors extensively made use of social media to engage with consumers. Gopa Kumar –COO-Isobar India talks about the success of the campaign

Shikha Paliwal Feb 5, 2020 8:33 AM

Elections?blur=25

Between January 22 and January 28, AAP spent more than Rs 21 lakh which is close to 80% of the party’s ad spends on Facebook compared to the previous month

Tasmayee Laha Roy Feb 3, 2020 8:15 AM

COLORS?blur=25

From generating cultural touchpoints and driving social media engagement, COLORS not only built and enhanced consumer engagements across platforms but also won 30+ awards across categories

exchange4media Staff Jan 2, 2020 11:18 AM

GoAir Christmas Campaign?blur=25

GoAir is running the campaign across social media platforms including Facebook, Twitter, YouTube, Instagram, and LinkedIn

exchange4media Staff Dec 30, 2019 2:41 PM

Influencer Marketing?blur=25

Influencer marketing flourished in 2019, with brands making a beeline for popular-yet-relatable faces on social media

Shreshtha Verma Dec 27, 2019 9:00 AM

Mithun Appaiah?blur=25

CEO Mithun Appaiah speaks about Sumeru Foods’ new product launch, media mix and marketing strategies

Neethu Mohan Dec 20, 2019 9:27 AM

Onion Ads?blur=25

Amul, Flipkart, HDFC, Jio News and Swiggy were some of the brands that were quick to leverage the moment while establishing a creative connect with their brand offerings

exchange4media Staff Dec 16, 2019 7:41 AM

Air purifier sales Delhi pollution?blur=25

Brands throng social media to spread awareness about the pollution situation in the capital, promote products and boost sales volumes. Air purifier sales spiked up by 25-30%, post-Diwali

Shreshtha Verma Nov 5, 2019 8:25 AM

Dream Girl Ayushmann Khurrana?blur=25

From an ingenious push notification strategy to funky merchandising and humorous videos, team 'Dream Girl' employed interesting ways of marketing the film

Shreshtha Verma Sep 13, 2019 12:15 PM

zomato?blur=25

A week-long election awareness campaign emphasizes the significance of voting and how one vote can make a difference

exchange4media Staff May 2, 2019 1:53 PM

Anup Sharma GC?blur=25

Guest Column: Sharma, Mentor, The Lentils Institute explains how parties have resorted to different ways of spreading fake news via social media ahead of the elections

Anup Sharma May 1, 2019 9:16 AM

Niraj Ruparel?blur=25

On the interactive video chatbot ad with social media influencer Mallika Dua, Ruparel spoke about how such a campaign weeds out trolls during a live chat

Shweta Raaj Singh Apr 23, 2019 8:51 AM

?blur=25

In an endeavour by Virat and Puma to make every Indian adopt a fit and active lifestyle, from now on, the 18th of every month will witness the travelling COAP Play Wagon in Goa and Bangalore.

exchange4media Staff Jun 19, 2018 11:28 AM