rgi
Guest Column: Gargi Sarkar, Founder & MD of RA Brand Consultant, writes how luxury brands are moving beyond products and exclusivity to build trust, certainty, and confidence
e4m Staff Jul 13, 2026 4:58 PM
From FIFA’s global scale to Wimbledon’s younger audiences and pickleball’s growing appeal, non-cricket sports are opening new opportunities for brands across campaigns, sponsorships and advertising
Sandhi Sarun Jul 9, 2026 9:03 AM
Shah was previously Head of Data & Advertising Technology for Emerging Markets
Guest Column: Ganapathy Viswanathan, Communication Consultant & Author, says India’s PR industry is evolving from media relations to strategic biz counsel, with ideas and innovation driving its future
Ganapathy Viswanathan Jul 6, 2026 8:06 AM
This is the fourth edition of the event; a jury met on March 14 to select the winners
e4m Staff Jul 3, 2026 10:52 AM
Rather than population growth alone, marketers are tracking affluent non-metro consumers with higher purchasing power and regional preferences, reshaping media, localisation and premium positioning
Sunidhi Vijay Jul 1, 2026 9:11 AM
Guest Column: Gargi Sarkar, Founder & MD of RA Brand Consultant, examines why brand recall has become more critical than market competition
Gargi Sarkar Jun 23, 2026 2:04 PM
Dr. Sarvesh Tiwari, Founder and Managing Director, PR Professionals, discusses how regional markets are shaping comms strategies and why strong local networks are becoming a competitive advantage
Dr. Sarvesh Tiwari Jun 19, 2026 3:16 PM
Launched at Season 8 of dentsu-IWMBuzz Digital Awards, the report explores changing audience behaviour, evolving business models, emerging technologies, and cultural trends
e4m Staff Jun 17, 2026 1:33 PM
Kumar is currently serving as Chief General Manager of BSNL’s Maharashtra circle
e4m Staff Jun 12, 2026 5:56 PM
At Goafest 2026, Mayank Shah, CMO, Parle Products, spoke to e4m about the Melody buzz, Gen Z consumers, digital media shifts, and reinventing legacy brands for a new generation
Sunidhi Vijay May 22, 2026 8:31 AM
After Modi gifted Meloni a packet of Parle Melody in Rome, brands across categories rushed to turn the viral ‘Melodi’ moment into topical marketing gold
Aryendra Khan May 21, 2026 8:33 AM
Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, on how the Melody episode shows that in 2026, the most powerful PR is often accidental
Ganapathy Viswanathan May 21, 2026 8:00 AM
The widely circulated clip shows PM Modi handing over a packet of Melody to Italian Prime Minister Giorgia Meloni in a playful nod to the popular ‘Melodi’ trend
Shalinee Mishra May 20, 2026 4:10 PM
Prior to this elevation, Tayar served as Regional Finance Director at Edelman
e4m Staff May 16, 2026 8:04 AM
Guest Column: Gargi Sarkar, Founder & MD of RA Brand Consultant, explores how some of India’s most powerful and influential brands are not products or companies, but people
Gargi Sarkar May 7, 2026 8:28 AM
Most recently, Nikhil Kumar served as the Chief Growth Officer at mediasmart
e4m Staff Apr 29, 2026 2:52 PM
While conversations around credit and cultural acknowledgement continue, moments where Indian elements are clearly identified tend to generate strong online engagement
Vaishnavi Deshpande Apr 25, 2026 8:26 AM
The company said performance was weighed down by a weak seasonal cycle and ongoing geopolitical disruptions
e4m Staff Apr 24, 2026 12:03 PM
Guest Column: Gargi Sarkar, Founder & MD of RA Brand Consultant, on how trust is built through consistent customer experiences, while repeated unpredictability leads to doubt over time
Gargi Sarkar Apr 23, 2026 4:12 PM
Guest Column: Gargi Sarkar, Founder & MD of RA Brand Consultant, shares her philosophy about why memes are short-lived by design
Gargi Sarkar Mar 31, 2026 12:17 PM
Kedar Apte served as Senior Vice President and Head of EV Charging Infrastructure at Mahindra Group
e4m Staff Mar 26, 2026 7:44 AM
Smartphone brands will have to bear the rising cost of moving goods across geographies; if these pressures remain there will be some level of price rationalisation and an impact on marketing spends
Chehneet Kaur Mar 20, 2026 9:44 AM
Guest Column: Gargi Sarkar of RA Brand Consultant on how the “loneliness economy” is reshaping consumer behavior toward connection and belonging
Gargi Sarkar Mar 13, 2026 6:36 PM
Prashant Sarwade, Director, Marketing at Cargill Food Solutions South Asia, was honoured with The CMO Growth Award at the Laqshya Pitch Best CMO Awards 2026
e4m Staff Mar 12, 2026 10:10 PM
Peter Burrill is currently Group Head, Central Finance and Deputy Chief Financial Officer
e4m Staff Feb 11, 2026 7:57 AM
Jaideep Shergill, Founding Partner, Pitchfork Partners unpacks the real shifts reshaping the PR & Corp Comm industry and what the 2026 playbook demands
Jaideep Shergill Jan 21, 2026 1:00 PM
In his new role, Roy will be responsible for managing the emerging businesses from the SMB, Mid-Market & Start Up categories across the region
e4m Staff Jan 15, 2026 11:34 AM
Ray will now also be responsible for high-priority territories including Greater China and Mongolia, as well as Japan and South Korea
e4m Staff Jan 14, 2026 8:44 PM
When NDTV journalist Anurag Dwari questioned him on this, Vijayvargiya used objectionable words and replied, 'Don't ask useless questions', the video of which went viral
In a statement released on social media, he acknowledged that his words in response to a media question were inappropriate and expressed regret
Guest Column: Gargi Sarkar, Founder & MD of RA Brand Consultant, looks at brands beyond colours, campaigns, and catchlines
Gargi Sarkar Jan 2, 2026 2:00 PM
Guest Column: Gargi Sarkar, Founder & MD of RA Brand Consultant, decodes human forces that actually move the world
Gargi Sarkar Dec 2, 2025 11:47 AM
Lopez, who took charge of Omnicom Production last year, says the groundwork for this moment had already been laid
Guest Column: Gargi Sarkar, Founder & MD of RA Brand Consultant, explains why ₹999 feels lighter, safer, more justifiable
Gargi Sarkar Nov 11, 2025 12:55 PM
Marsocci has been with the company for over two decades and is currently the Global Chief Commercial Officer
Guest Column: Gargi Sarkar, Founder & MD of RA Brand Consultant, shares his take on how we have started treating a domain name like an identity
Gargi Sarkar Oct 15, 2025 11:34 AM
Mukundan brings over two decades of experience from BP, where he served as Senior Vice President, BP Group, and President, BP India
Guest Column: Gargi Sarkar, Founder & MD of RA Brand Consultant, on how every luxury purchase tells a story
Gargi Sarkar Oct 6, 2025 5:10 PM
Previously, Harsimran Shergill was the Director of Corporate Communications at Head Digital Worlds
e4m Staff Sep 24, 2025 11:12 AM
The opening of the exhibition at the Pinacoteca di Brera, set for Wednesday, 24 September, will also go ahead as planned
e4m Staff Sep 11, 2025 3:41 PM
Dheeraj Talreja steps in as Vice President and Managing Director for Food South Asia
e4m Staff Sep 10, 2025 6:06 PM
His family and employees will carry the Group forward in respect and continuity of these values, the company said
Guest Column: Gargi Sarkar, Founder & MD of RA Brand Consultant, shares her insights on why brands today need to build tribes
Gargi Sarkar Sep 1, 2025 11:22 AM
Guest Column: Gargi Sarkar, Founder & MD of RA Brand Consultant, writes on why some brands stay etched in our hearts while others fade away
Gargi Sarkar Aug 8, 2025 12:33 PM
Guest Column: Gargi Sarkar, Founder & MD of RA Brand Consultant, talks about how ‘brands don’t just sell products; they sell a piece of their founder’s soul’
Gargi Sarkar Jul 18, 2025 3:27 PM
Guest Column: Gargi Sarkar, Founder & MD of RA Brand Consultant, shares on how branding drives business
Gargi Sarkar Jul 11, 2025 11:31 AM