Sergio Lopez named CEO of Omnicom Production

As Omnicom’s blockbuster acquisition of Interpublic reshapes the global communications industry, one leader is emerging as a key architect of the new production engine: Sergio Lopez, CEO of Omnicom Production. With the merged entity now the world’s largest marketing and sales powerhouse, Lopez’s remit has expanded into one of the most influential production roles in the business.

Lopez, who took charge of Omnicom Production last year, says the groundwork for this moment had already been laid. “We are the place where ambitious brands come to work with exceptional talent to create content that performs and drives culture,” he says. The numbers back him up. His division now partners with nine of the world’s top 10 brands and more than half of the Interbrand Top 100—an uptick from last year’s 7/10 and 51/100.

His early bet—to build the first production entity built for the AI era—is beginning to define Omnicom’s post-merger identity. From content automation to scaled creative delivery, Lopez’s unit has become a critical engine for clients like Apple, Amazon, Sony, Mercedes, Pepsi, Pfizer and Disney.

The Omnicom–Interpublic tie-up has created a rare breed of network: a creative-tech-data giant with unified production muscle. Lopez’s role now spans Content Solutions, Production Management and Studios, placing him at the centre of a system that promises faster turnaround, deeper integration and global consistency—capabilities brands increasingly demand.

The merger also reconnects Lopez with parts of his past. His earlier leadership across IPG’s Craft Worldwide, McCann Worldgroup and Publicis Production has given him a first-hand playbook of how legacy holding companies can modernise their production architecture. The difference now is scale: Omnicom’s consolidated production ecosystem is larger than anything he has overseen before.

Lopez has spent the last two decades treating production not as a back-end function, but as a strategic growth lever. At Publicis Production, he led global transformation programmes for Toyota, L’Oréal, Visa and P&G. At Craft Worldwide and McCann Worldgroup, he re-engineered integrated production models across EMEA. At Anomaly, he ran production across five global hubs, delivering work for American Express, Budweiser, Nike, Google and Marriott Hotels. Earlier, at JWT New York, he handled brand portfolios for HSBC, Microsoft, Nestlé, Pfizer and Rolex.

His teams have collected more than 400 industry awards, including 73 Cannes Lions—a testament to the blend of creativity and operational discipline he is now expected to bring into the merged Omnicom-Interpublic structure.

Lopez calls this moment “just the beginning,” but insiders say his mandate is clear: modernise the content supply chain, accelerate AI adoption, and set global production standards for a market where brands want more content, delivered faster, at higher quality and lower cost.