Tony Harradine named CEO of Omnicom Media, APAC

Florian Adamski has been named CEO, Omnicom Media, including Hearts & Science, Initiative, Mediahub, OMD, PHD, and UM, as well as Acxiom

by e4m Staff
Published: Dec 1, 2025 7:30 PM | 1 min read

Tony Harradine named CEO of Omnicom Media, APAC

Tony Harradine has been named the Chief Executive Officer of Omnicom Media, APAC.

Omnicom today unveiled its strategy and executive leadership for the go-forward organization, following the historic completion of its acquisition of Interpublic on November 26, 2025.  

Florian Adamski, CEO, Omnicom Media, including Hearts & Science, Initiative, Mediahub, OMD, PHD, and UM, as well as Acxiom.

Other major appointments include:

Capability Leadership

Guiding the Connected Capabilities to deliver on Omnicom’s strategic advantages will be the following leaders: 

Chris Foster, CEO, Omnicom Public Relations, including FleishmanHillard, Golin, Ketchum, Porter Novelli, and Weber Shandwick 
Sergio Lopez, CEO, Omnicom Production, including Content Solutions, Production Management, and Studios
Duncan Painter, CEO, Omni and Flywheel Commerce Network, featuring Omni, the advanced intelligence platform that will power all capabilities, and Flywheel, the market-leading commerce group
Troy Ruhanen, CEO, Omnicom Advertising, including BBDO, McCann, TBWA, and the U.S. Advertising Collective
Michael Larson, CEO, Diversified Agency Services, with reports including:
- Dana Maiman, CEO, Omnicom Health, including Healthcare Professional & Consumer, Medical Communications, Patient Engagement, and Managed Markets
- Mark O’Brien, CEO, Omnicom Branding, including Interbrand, Siegel+Gale, Sterling Brands, and Wolff Olins
- Luke Taylor, CEO, Omnicom Precision Marketing, including Credera, Critical Mass, and RAPP