prime-time
Over more than three decades in television journalism, he has remained a constant presence in an industry defined by relentless change.
e4m Staff Jun 18, 2026 9:26 AM
While Sushant Sinha is making a fresh start with "Desh Ki Pathshaala" on News18 India, Times Now Navbharat has handed over the reins of its popular show "News Ki Pathshaala" to Rubika Liyaquat
e4m Staff Jun 16, 2026 9:25 AM
The decision to prepone the broadcast comes at a time when the program's reach continues to dominate national statistics
e4m Staff Jun 15, 2026 1:26 PM
Industry observers note that while breaking news remains central to television journalism, audience loyalty is increasingly being built around trusted personalities and distinctive presentation styles
e4m Staff Jun 15, 2026 12:50 PM
Desh Ki Pathshala will air daily at 8:50 PM starting 16 June across TV, CTV, and YouTube
e4m Staff Jun 12, 2026 1:55 PM
According to sources, she will host the channel's flagship show, 'News Ki Pathshala'
e4m Staff Jun 11, 2026 6:30 PM
Sources indicate that Liyaquat is expected to take over the prime-time slot vacated by Sushant Sinha
Ruhail Amin Jun 8, 2026 1:14 PM
The verdict is expected to accelerate efforts by broadcasters to charge higher rates from advertisers rather than increase inventory
Imran Fazal Jun 3, 2026 8:32 AM
Industry conversations have particularly intensified around what impact the move could have on the current role and programming responsibilities of Kishore Ajwani
e4m Staff May 18, 2026 9:14 AM
As audiences move seamlessly across OTT, short video, connected TV, gaming, podcasts and commerce platforms, brands can no longer rely solely on traditional high-reach TV slots
Sunidhi Vijay May 11, 2026 9:45 AM
Rahul Shivshankar, Editorial Affairs Director at CNN-News18, speaks about newsroom priorities, the debate around loud television, the changing meaning of prime time, the role of AI, and more
Ruhail Amin Apr 17, 2026 9:27 AM
The Hindi news channel has been telecasting other packaged programmes in the place of Navika Kumar's 'Sawaal Public Ka'
e4m Staff Mar 28, 2026 9:03 AM
Jacob is set to join Times Now as Managing Editor in April 2026, marking a significant transition in his career following a long and influential tenure at CNN-News18
e4m Staff Feb 26, 2026 9:18 AM
Industry planners say traditional evening prime time may still work for TV, but no longer defines consumer attention; categories developing own peak hours based on mindset and behaviour
Sunidhi Vijay Dec 4, 2025 9:12 AM
Sucherita Kukreti brings over two decades of experience in television journalism
e4m Staff Oct 30, 2025 11:24 AM
The categories for the 11th edition e4m Prime Time Awards span a wide range, reflecting the evolving dynamics of TV advertising in a rapidly changing media landscape
e4m Staff May 21, 2025 9:05 AM
The business units of the media agency have been on an impressive winning streak, securing back-to-back wins for their outstanding work
e4m Desk May 10, 2024 10:39 AM
Wavemaker, Paisabazaar, Warner Bros. Discovery, Hyundai, Asian Paints, Starcom among other key winners
e4m Staff Apr 30, 2024 9:31 PM
As part of our series Headline Makers, we spoke to Navika Kumar about her three-decade-long journey, her shift from print to TV and her views on the current state of TV journalism
Ruhail Amin Jul 17, 2023 12:33 PM
Take a look at some special moments captured through the day
exchange4media Staff Jan 25, 2023 1:28 PM
The insurance company won 3 gold, 1 silver and 1 bronze metals for its impressive content marketing campaigns across categories
exchange4media Staff Jan 25, 2023 10:45 AM
The media agency also won 2 gold, 4 silver and 8 bronze metals for its impactful campaigns across categories
exchange4media Staff Jan 25, 2023 10:33 AM
Mindshare, Tata Digital, Network18 and ZEEL among other key winners
exchange4media Staff Jan 24, 2023 8:53 PM
The day-long conference will be followed by the ninth edition of e4m Prime Time Awards
exchange4media Staff Jan 24, 2023 8:42 AM
Experts to share interesting insights on the theme, The power of big screen
exchange4media Staff Jan 23, 2023 9:24 AM
Reliance Jio, Wipro Consumer Care, and Motilal Oswal Financial Services among other Gold & Silver winners
exchange4media Staff Mar 24, 2022 7:19 PM
The campaign's working towards a combined win against the ongoing Pandemic by showcasing all sides of the story, along with bringing verified and latest information on Covid from experts
exchange4media Staff May 13, 2021 2:28 PM
We bring you a roundup of the news that made headlines this past week
exchange4media Staff May 1, 2021 8:04 AM
Star India and Times Network were the other big names that took home the Gold at exchange4media Group's flagship event
exchange4media Staff Apr 27, 2021 7:23 PM
The all-day event will be followed by the seventh edition of e4m Prime Time Awards to recognise the gold standard in TV advertising
exchange4media Staff Apr 21, 2021 8:52 AM
The categories judged were Best Current Affairs Program, Best Business Program (Hindi) and Best Talk Show (Hindi), among others
exchange4media Staff Apr 5, 2021 2:42 PM
The three main categories judged were creative, media and broadcasters. These were further divided into 30 sub categories
exchange4media Staff Mar 23, 2021 5:36 PM
The show will be on air every Monday to Saturday at 8:30 PM only on Zee Tamil and Zee Tamil HD
exchange4media Staff Mar 18, 2021 2:25 PM
‘Ji Janaab’ and ‘Family Guest House’ will be aired back to back from 8:30 PM to 9:30 PM, Monday to Thursday
exchange4media Staff Feb 16, 2021 1:08 PM
Produced by Rashmi Sharma Telefilms, 'Ranju Ki Betiyaan' will premiere on 15th February 2021 at 9.30 pm
exchange4media Staff Feb 10, 2021 11:49 AM













