TAGS

Considering Twitter to be the conversational layer of Internet, VP & MD, Asia-Pacific, Twitter talks on how India due to its vibrant user base, turns out to be a perfect platform

exchange4media Staff 16-November-2018

Panel of industry experts discuss the trends, opportunities and the growing scope of monetisation and engagement, amongst other things in OTT space

exchange4media Staff 05-November-2018

Starting with demonetization to implementation of GST, followed by a time-crunched festive season, it's been a roller-coaster for broadcasting space which is now making a slow comeback

Madhuwanti Saha 18-December-2017

The industry grew by barely 10-11 per cent this year on account of demonetisation and GST

Venkata Susmita Biswas 11-December-2017

Demonetisation, GST, restrictions on press freedom and the race with digital mediums impacted the industry hard

Nishant Saxena 04-December-2017

A quick recap of some of the most important stories that you may have missed in the week gone by

exchange4media Staff 11-November-2017

Compared to GST, demonetisation has been an easier battle to fight and the broadcasting sectors claim to have recovered from it by March-April

Madhuwanti Saha 09-November-2017

As the government's decision to ban Rs 500 and Rs1000 completes one year, exchange4media talks to top OOH players

Nishant Saxena 09-November-2017

Things started picking up for the sector as advertising came in from e-commerce and government

Madhuwanti Saha 09-November-2017

Experts claim Print and TV Industry were heavily affected by the move whereas Digital made hay

Venkata Susmita Biswas 08-November-2017

From November 9, 2016 till end of February, 2017 the print business came to a complete standstill, experts

Naziya Alvi Rahman and Nishant Saxena 08-November-2017

A total of Rs 24,000 cr is expected to be spent over the two-month period

exchange4media Staff 03-October-2017

Vamshi Reddy, Founder, Apalya Technologies talks about what works in the OTT space, its monetisation potential and Apalya’s association with HUL

Madhuwanti Saha 16-August-2017

Advertising from across categories stood hurt with the sole exception of government ads

Saif Ahmad Khan 08-June-2017

Digital experts touched upon the rationale of a consumer, monetisation models, correct formats, price points and piracy in their discussion related to monetisation in OTT at the recently concluded OTTv Summit

exchange4media Staff 23-May-2017

: The automobile industry is on the path to recovery with most automobile makers registering positive sales growth for February 2017

exchange4media Staff 16-March-2017

VISA, the credit card brand, in a bid to sign in more users and push the forward the Digital India movement launched a campaign asking uses of VISA cards to teach others how to

Venkata Susmita Biswas 06-March-2017

Paresh Nath observed that demonetisation resulted in several troubles for publishers from the consumers’ side as well as clients’ side

Saif Ahmad Khan 03-March-2017

Broadcasters share their take on the 13 per cent growth projected by Pitch Madison Advertising Report 2017 for television to achieve Rs 21,296 crore in 2017

exchange4media Staff 22-February-2017

The Union Budget 2017 is finally out and start-ups are lauding the tax reliefs announced by the government, which they say will boost startup economy in the country

exchange4media Staff 02-February-2017