monetisation
Shresht Kapur joins NDTV from TV9 Network, where he served as Territory Head – North, Content Revenue
e4m Staff Jun 30, 2026 10:32 AM
Chauhan will lead the management and sales of the group's real estate assets under the supervision of the Group CEO
Brands are moving away from vanity metrics and increasingly betting on creators with audience trust, niche authority and strong category alignment, say experts
Shalinee Mishra May 27, 2026 9:31 AM
Industry sources say Rawat has been among the key commercial leaders at the network during its aggressive expansion phase, particularly in the Hindi news market
e4m Staff May 25, 2026 2:42 PM
He most recently served as India Director of Global Marketing Solutions at Meta
e4m Staff May 25, 2026 12:21 PM
Broadcasters are easing traditional windowing norms, taking fresh content to YouTube earlier as they explore new monetisation pathways across platforms
Kanchan Srivastava May 7, 2026 8:22 AM
Prior to this promotion, she served as Senior Manager – Brand Partnership & Monetisation
e4m Staff May 4, 2026 10:48 AM
Creators who integrate content strategy with analytics and diversify revenue streams are more likely to succeed, while others risk falling behind despite growing audiences
Shalinee Mishra Apr 25, 2026 8:45 AM
Frodoh to design and deploy a CTV-first technology that enables first-screen monetisation
e4m Staff Apr 21, 2026 8:11 PM
Kotian will oversee a diverse portfolio of key channels including Zee Marathi, &TV, Zee Punjabi, Zee Anmol, Big Magic and Zee Biskope
e4m Staff Mar 25, 2026 11:14 AM
Prior to joining Dream Cricket, Arpith Kanade led large cross-functional teams at Zynga
e4m Staff Feb 24, 2026 9:31 AM
He joins from Google where he most recently served as Director – Omnichannel Businesses
e4m Staff Feb 11, 2026 4:02 PM
Abhijeet Rathor has held leadership roles with media organisations like The Times of India Group, Star India (now JioStar), and Walt Disney India
e4m Staff Feb 10, 2026 3:43 PM
Prior to this, Kumar served as Vice President – Digital Monetisation at Zee Media
Anuja Jain Jan 22, 2026 3:24 PM
Sagar Kadam held the role of Associate Vice President - Partnerships, Growth and Monetization, Digital Business (SonyLIV)
Prior to this, Sanjeev Choudhary was with Republic World as Chief Revenue Officer – Digital
Industry observers say that creators who approached gigs like a business, with structure and planning, saw sustainable growth, but those chasing only virality may have struggled with consistency
Shalinee Mishra Jan 6, 2026 9:05 AM
Kumar has been the Vice President – Digital Monetisation at Zee Media since April 2024
Experts expect the 30-45 age segment to become a significant paying user base in the coming year; players moving towards long-running live operations, stronger publishing partnerships and IPs
Anuja Jain Dec 5, 2025 9:12 AM
The DPDP act pushes companies toward cleaner data, consent-led marketing, and trust-driven monetisation models, note industry watchers
Anuja Jain and Pooja Yadav Nov 21, 2025 9:31 AM
Deeper monetisation, bigger brand play and rise of regional have been key in building momentum, say industry players
Sunidhi Vijay Nov 21, 2025 9:22 AM
Rene Ritchie, Head of Editorial & Creator Liaison at YouTube, clarified that the platform’s focus is not on banning AI or reused content
Shalinee Mishra Jul 15, 2025 9:22 AM
On Day 3 of the WAVES Summit 2025, Uday Shankar, Vice Chairman of JioStar, laid out a compelling vision for the Indian M&E sector
e4m Staff May 3, 2025 12:43 PM
While fear of loss of control and lack of transparency is valid, marketers should also consider the long-term gains against short-term hurdles of eCPC deprecation, say experts
Sohini Ganguly Sep 12, 2024 9:00 AM
Chandan Kumar has a 16-year career that spans media selling, planning, programmatic business, and development of digital assets
At e4m-DNPA Future of Digital Media Conference, Dr Annurag Batra, Chairman & Editor-in-Chief, Businessworld & exchange4media, spoke to CEOs on monetisation, fake news, consumer attention & much more
exchange4media Staff Jan 30, 2023 10:58 AM
Chaudhary has held leadership positions with brands such as Disney+ Hotstar, Myntra and McKinsey & Company
exchange4media Staff Mar 21, 2022 2:29 PM
Bolo Live Co-Founder and Chief Product Officer Paul noted that countries like UAE, Oman, Malaysia, Singapore, Saudi Arabia, Italy, Germany and Switzerland are showing strong traction
Javed Farooqui Jan 3, 2022 9:11 AM
vi fits perfectly into Outbrain’s core strategy of providing media owners with technology to enhance user engagement and monetization through relevant content and ads
exchange4media Staff Nov 22, 2021 8:45 PM
The YouTube Partner Program (YPP) was launched over fourteen years ago as a first-of-its-kind open monetisation program, where anyone who qualified could join and start making money
exchange4media Staff Aug 25, 2021 4:47 PM
Robert Kyncl, Chief Business Officer, YouTube, also noted in Q2 2021, the platform paid more to creators and partners than in any quarter in its history
exchange4media Staff Aug 6, 2021 2:03 PM
JioSaavn Vice President of Consumer Revenue Mihir Shah spoke about the platform's monetisation strategy and how it is building both the advertising as well as the subscription revenue streams
Javed Farooqui Jun 9, 2021 8:44 AM
While the policy may end up being a jackpot for advertisers, creators may feel the pinch with their revenue dwindling, say experts
Mansi Sharma May 21, 2021 10:02 AM
The social media giant aims to attract content creators who are making money directly from fans and followers through platforms like Clubhouse and Patreon
exchange4media Staff Apr 23, 2021 8:12 AM
A panel of industry experts discussed whether digital disruption will change the dynamics of content viewing and monetisation in the years to come
exchange4media Staff Apr 5, 2021 12:59 PM
Publishers, in partnership with Taboola, can deliver the ideal reader experience to each reader segment, which can promote increased readership as well as unlock new monetization options
exchange4media Staff Feb 19, 2021 4:47 PM
The partnership will power the creation & distribution of its podcast content across a range of platforms and devices including smart speakers, social media networks, mobile phones & more
exchange4media Staff Feb 5, 2021 1:24 PM
The association will further strengthen Planet Marathi’s current team portfolio
exchange4media Staff Oct 29, 2020 3:57 PM
The tech behemoth said on Thursday that it has signed agreements for news partnership programmes with 200 publishers in Germany, Brazil, Argentina, Canada, UK and Australia
exchange4media Staff Oct 2, 2020 9:13 AM
Through the platform, every creator, publisher and brandcan own their own dedicated pages and start monetizing immediately regardless of the number of followers of the page
exchange4media Staff Aug 20, 2020 12:46 PM
Chandra, the founder of AI-driven news app Editorji, speaks about partnership with RPSG Group, possible monetisation models & the positioning of the app as a factual news platform
Ruhail Amin Jul 16, 2020 8:38 AM
The primary mode of monetisation would be putting ads in WhatsApp's status feature
exchange4media Staff Apr 24, 2020 4:59 PM
Roy, President, Event and Entertainment Management Association (EEMA), discusses the profound impact of the pandemic on the events industry in the months to come
Eularie Saldanha Apr 1, 2020 8:34 AM
The social media platform has on-boarded Satyajit Deb Roy, Satyen Kishan and Debasmita Ghosh to spearhead monetisation in North & East, West and South of India respectively
exchange4media Staff Feb 19, 2020 11:43 AM