Partnership with RPSG Group will get us to scale very fast: Vikram Chandra, Editorji

Chandra, the founder of AI-driven news app Editorji, speaks about partnership with RPSG Group, possible monetisation models & the positioning of the app as a factual news platform

e4m by Ruhail Amin
Updated: Jul 16, 2020 11:28 AM
Vikram Chandra

The news of RP-Sanjiv Goenka Group picking up a 51% controlling stake in Editorji Technologies Pvt. Ltd, an artificial intelligence-driven news platform, has once again proved the growing power of digital news consumption. 

The news app was started by  Vikram Chandra, the former CEO of NDTV. According to Chandra, Editorji Technologies was always positioned as a disruptive offering in the digital news space.  “We are trying something very different with digital and we knew it may take time for people to understand why digital is the future and why video is going to move to digital.”

Chandra also agreed that the ongoing COVID-19 pandemic is a quick proof that things are changing when it comes to engagement with digital content.  

“In the last 100 days, we have seen a surge in OTT consumption and across other digital platforms. There is acceleration when it comes to digital and people are using digital videos to talk to each other rather than meet in person, and this is a paradigm shift," he added.

Chandra said there were multiple possible monetization models available for the platform and they would explore new possibilities too. “Now that the acquisition has been completed and RPSG has taken majority stake, we will now sit with RPSG Group and finalise the exact model. There is a range of possible models that exist before us right now, he informed.

According to some recent reports,  the past 100 days of the COVID-19 pandemic has impacted the start-up players massively and some of them have shut shop. Agreeing that it has been a tough time, Chandra added that not only start-ups but also the entire MSME sector has been through challenging times.

“Despite the tough period we have always been confident that something would happen, and I think this is the best possible moment I could have hoped for. The products that we have and the platforms that we have -- IT, content etc; and now our partnership with RPSG Group will get us to scale very fast”, said Chandra.

So, would this tie-up also mean that Editorji could be exposed to market forces that shape news content? Chandra quickly adds, “Editorji’s positioning is very clear in the market. We are in the business of creating 15 to 20 seconds of factual information videos, which are then stitched together and people can share those and add their opinion. So the nature of Editorji is to be just factual. There is no stance, no political affiliation or bias and that is what people like about Editorji."

Read more news about (internet advertising India, internet advertising, advertising India, digital advertising India, media advertising India)

For more updates, be socially connected with us on
Instagram, LinkedIn, Twitter, Facebook & Youtube