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When the Delhi High Court ruled against Google in the Hindware keyword case, it did not just hand a victory to a sanitaryware brand. It put adtech's entire business model in the dock
Anuja Jain May 30, 2026 3:26 PM
In this ‘In the Spotlight’ series, Abhilasha Gupta, Tech Mahindra discusses her journey as a communicator, leading comms at a global scale, impact of technology, and more
Ritika Upmanyu May 29, 2026 4:54 PM
The ruling, which ends a 13-year legal battle between broadcasters and the regulator, is expected to disproportionately impact news broadcasters and free-to-air (FTA) channels
Imran Fazal May 29, 2026 1:59 PM
The 6th edition of e4m PR & Corp Comm Women Achievers Summit 2025 brought together women entrepreneurs and industry leaders who discussed how entrepreneurship is rapidly evolving in India
e4m Staff May 29, 2026 1:42 PM
Guest Column: Dr. Sandeep Goyal writes on what Goafest can borrow from other global festivals of media and creativity
Sandeep Goyal May 27, 2026 8:26 AM
Shipra Wahi will report to Sandeep Mehrotra, Chief Operating Officer – Advertisement Revenue
e4m Staff May 26, 2026 4:28 PM
Guest Column: Shantomoy Ray, Founder and Director of K Factor Communications, explores why staying culturally relevant matters more than simply positioning a brand in today’s fast-changing market
Shantomoy Ray May 12, 2026 8:01 AM
With compressed timelines and lower execution costs, clients are pushing agencies to rethink not just how they price creativity and strategy, but also how they structure themselves internally
Kanchan Srivastava May 11, 2026 8:47 AM
In a wide-ranging conversation, Harsha Razdan, CEO of dentsu South Asia, spoke to Dr. Annurag Batra on the agency’s operating model, bundling of services, AI and more
e4m Staff Apr 28, 2026 8:51 AM
With AI platforms themselves pursuing different monetisation strategies, advertisers may have to rethink how they measure influence and intent across digital channels
Shantanu David Apr 16, 2026 8:27 AM
Guest Column: Shveta Singh, independent marketing consultant & writer, explores how marketing’s focus on youth often misses real buyers, questioning if brands prioritise influence over actual revenue
Shveta Singh Mar 27, 2026 3:35 PM
Through this collaboration, AI-powered match insights will be integrated directly into the live broadcast
e4m Staff Mar 27, 2026 8:05 AM
In an exclusive conversation with e4m, Dish TV CEO Manoj Dobhal said the DTH industry must first stabilise amid subscriber losses and OTT competition before it can return to growth
Aditi Gupta Mar 24, 2026 9:41 AM
Guest Column: Pankaj Belwariar, Director Communications, SRM University-AP, writes on forces reshaping search, decline of traditional search engines, and what the future holds for information access
Pankaj Belwariar Mar 13, 2026 12:52 PM
Havas Media India to oversee full-spectrum online and offline media strategy, planning, and buying and expand presence in South India
e4m Staff Mar 10, 2026 2:32 PM
Can AI truly reason or is it advanced pattern matching? Experts debate reasoning models, hallucinations, and what today’s AI can actually understand.
Brij Pahwa Mar 9, 2026 6:29 PM
Guest Column: Advertising veteran Yesudas S Pillai writes on WPP’s outcome-based remuneration model and the structural realities agencies and clients must confront
Yesudas S Pillai Mar 6, 2026 1:12 PM
Experts divided on outcome-linked remuneration; some see scalability in data-led mandates and suggest hybrid models, others warn that limited talent depth & data transparency can hinder adoption
Kanchan Srivastava Mar 6, 2026 9:06 AM
As advertising agencies adopt AI tools for trend forecasting, the industry faces a key question: algorithms can analyse trends, but can they truly understand cultural sentiment?
Aryendra Khan Mar 2, 2026 8:56 AM
In part 2 of the LLM series, we explore why industry leaders believe the objective now is to influence the entire search experience, not just a results page & the need to think beyond a single query
Shantanu David Feb 27, 2026 9:11 AM
As AI citations surge and YouTube takes the lead, brands confront a new marketing race to shape what machines say first
Anuja Jain Feb 26, 2026 9:25 AM
Khemka, WPP Media’s President–Client Solutions says India’s agency ecosystem is undergoing a structural reset as data, tech & evolving client mandates redefine talent, capabilities and growth models
Kanchan Srivastava Feb 26, 2026 9:07 AM
The mandate includes scaling Building Information Modelling, BIM, adoption across infrastructure and real estate stakeholders and strengthening the local partner ecosystem
e4m Staff Feb 24, 2026 2:05 PM
In a series of articles starting today, we will be exploring the impact of AI on search advertising, innovations & disruptions of emerging players, and the role of LLMs in this new marketing matrix
Shantanu David Feb 20, 2026 8:29 AM
Dario Amodei, CEO of Anthropic, said at the AI India Impact Summit that AI could surpass human cognitive abilities within years
e4m Staff Feb 19, 2026 1:53 PM
Olly Taylor will lead integrated strategy across Havas’ creative and media agencies
e4m Staff Feb 11, 2026 7:50 AM
dentsu-e4m Digital Advertising Report 2026 shows that India’s digital industry grew 19% in 2024 to close 2025 at ₹71,621 crore, underlining digital’s dominance over traditional advertising channels
Shalinee Mishra Feb 3, 2026 9:24 AM
Users can connect the service with AI assistants such as Claude, Gemini, ChatGPT, Cursor, or any agent of their choice
e4m Staff Jan 28, 2026 11:34 AM
New Personal Intelligence feature links Gmail and Photos to deliver tailored search responses for paid AI users
e4m Staff Jan 23, 2026 5:19 PM
John Giannandrea, Apple's Senior Vice President for Machine Learning and AI Strategy, is stepping down from his role
e4m Staff Dec 2, 2025 10:16 AM
The DPDP act pushes companies toward cleaner data, consent-led marketing, and trust-driven monetisation models, note industry watchers
Anuja Jain and Pooja Yadav Nov 21, 2025 9:31 AM
Jose Leon’s career spans senior roles at Valtech, Publicis Groupe’s Indigo Consulting, Adobe, Xerox, Riso Kagaku, Ricoh India, and Onida
e4m Staff Nov 13, 2025 3:41 PM
At e4m Confluence 2025, industry leaders decode how brands, agencies, tech, and platforms must unite with purpose, agility, and shared vision to shape the next era of creative convergence
e4m Staff Nov 12, 2025 3:31 PM
From personalised rewards and tiered benefits to early access and premium experiences, marketers are reimagining loyalty as a long-term relationship rather than a points-based exchange
Sunidhi Vijay Oct 24, 2025 8:47 AM
The AI startup’s latest model slashes costs while maintaining high performance, signalling a shift toward scalable and enterprise-friendly AI adoption
e4m Staff Oct 16, 2025 1:00 PM
The new platform integrates Google’s most advanced AI models to automate workflows, empower teams, and redefine enterprise productivity
e4m Staff Oct 10, 2025 3:35 PM
Amazon-backed AI firm to focus on social impact, Indic language expansion, and enterprise partnerships
The mandate spans all sub-brands like Dixcy Scott, Enamor and others
Tasmayee Laha Roy Oct 1, 2025 8:39 AM
Parents will also gain access to new tools including account linking for under-13 users
e4m Staff Sep 18, 2025 2:10 PM
The Indian AI super-app bundles the top premium AI models under one subscription, targeting Rs 70,000 annual savings
e4m Staff Aug 22, 2025 1:40 PM
These modifications are part of Google's larger AI effort in language technology, which builds on new developments like YouTube auto-dubbing and live translation demonstrations on smart glasses
e4m Staff Aug 19, 2025 6:55 PM
A digitally created model in a Vogue-Guess partnership raises concerns around artificial intelligence in fashion and excessive beauty standards
e4m Staff Jul 30, 2025 11:14 AM
Tesla’s Model Y launch in India could revolutionise the EV market, but its success will depend on overcoming pricing and charging infrastructure challenges
Soumya Gawri Jul 16, 2025 8:32 AM
Tesla’s Mumbai showroom will be an ‘experience center’ showcasing Model Y and Model 3
Anuja Jain Jul 14, 2025 11:38 AM
At e4m Performance Marketing Conference 2025, industry leaders highlighted the need for a balanced approach between measurement models and emphasised the importance of understanding business context
e4m Staff Mar 10, 2025 12:08 PM
Today's Santa Claus demonstrates how economic forces and marketing can transform cultural symbols into powerful business drivers
Shantanu David Dec 25, 2024 10:02 AM
Dabur recently deployed Markriti for the Karnataka market, said Publicis Media India
e4m Staff Sep 30, 2024 10:39 AM
Sandra Daniels, VP – Marketing, Women’s Category at Modenik Lifestyle, speaks on their latest campaign and why an elevated customer experience is the differentiator in the intimate wear category
Simran Sabherwal Aug 20, 2024 1:55 PM