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Fay Denis du Peage, Senior Vice President, Media APAC at Monks, says retail media and LLMs represent the next major opportunities, with Monks focused on helping brands operate in real time
Simran Sabherwal Jul 17, 2026 1:24 PM
Guest Column: Ganapathy Viswanathan, Communication Consultant & Author, decodes how luxury has moved from the fashion runway to the football pitch
Ganapathy Viswanathan Jul 17, 2026 9:15 AM
AI is transforming consumer research, enabling brands to generate real-time insights from search, social and retail data, where speed of learning is becoming the new competitive edge
Anuja Jain Jul 16, 2026 8:40 AM
Beyond Communication Solutions is a new-age communications, marketing and brand strategy company designed to help businesses, brands, creators and studios
e4m Staff Jul 15, 2026 3:54 PM
The notice has sparked legal questions over the extent of the ministry's powers but broadcasters say the intervention addresses a longstanding regulatory gap in tackling industrial-scale online piracy
Imran Fazal Jul 15, 2026 9:03 AM
Guest Column: Adman Prabhakar Mundkur writes as Indian family businesses become more professionally managed, another layer of power is quietly emerging: the family office
Prabhakar Mundkur Jul 13, 2026 10:17 AM
The admission came during an exchange on X, where users were discussing Anthropic's utilisation of computing infrastructure provided by Musk’s own venture, SpaceXAI
e4m Staff Jul 11, 2026 3:44 PM
In a LinkedIn post, Ajit Varghese, Partner and CEO, Madison World, has shared his views on Zee's acquisition of the FIFA World Cup 2026 broadcast rights
Guest Column: Ranjan Malik, Co-founder of Primalise, writes on the hidden pattern behind stalled restructures, failed culture programmes, sluggish digital initiatives and disappointing AI rollouts
Ranjan Malik Jul 2, 2026 4:57 PM
Deb joins BBH India from McCann, where he served as Head of McCann Worldgroup Mumbai
e4m Staff Jul 2, 2026 10:46 AM
Has strategic silence become a reputational risk? Industry leaders weigh in on its impact, future challenges, common misconceptions and where communicators should draw the line
Ritika Upmanyu Jul 2, 2026 10:00 AM
Premjeet Sodhi, Global Analytics Lead at WPP Media, writes attention measurement, as it currently exists, has brought new knowledge but is only a promising first draft
Premjeet Sodhi Jun 30, 2026 12:17 PM
The public broadcaster's recently updated content sourcing framework for WAVES introduces a streaming-minutes-based monetisation model and tightening of verification and compliance requirements
Imran Fazal Jun 30, 2026 8:39 AM
Guest Column: There is growing judicial discomfort with intermediaries profiting from engagement while disclaiming responsibility for its consequences, writes M. Gautham Machaiah
M. Gautham Machaiah Jun 24, 2026 12:44 PM
The co-founder says that the company is doubling down on an asset-light co-bottling model and plans to add another eight to nine manufacturing units next year across high-demand markets
e4m Staff Jun 17, 2026 12:50 PM
Apostrophe Ventures is a future-ready marketing and communications venture designed for a world shaped by complexity, speed, and intelligent systems
e4m Staff Jun 16, 2026 4:37 PM
Guest Column: Adman Prabhakar Mundkur shares that the agencies that will thrive in the future will be those that stop selling labour and start selling intelligence
Prabhakar Mundkur Jun 16, 2026 11:49 AM
Tech pundits say the challenge for marketers is likely to become more significant as AI gets embedded deeper into business processes; solution lies in on-premise deployment & banking on customer data
Shantanu David Jun 16, 2026 9:13 AM
WPP's latest move looks less like an internal reshuffle and more like a response to where the market is heading, decodes Dr. Annurag Batra, Chairman & Editor-in-Chief, e4m
Dr Annurag Batra Jun 8, 2026 1:07 PM
The creative mandate will be jointly led by Anuraag Khandelwal and Mayur Varma as Joint Chief Creative Officers, while Rohitash Srivastava will be Chief Strategy Officer
Imran Fazal Jun 6, 2026 3:35 PM
Shveta Singh, Founder of Iridescent Lens and independent marketing consultant, explores how founder narratives are creating new pathways to credibility and reshaping the way brands build trust
Shveta Singh Jun 5, 2026 9:05 AM
After years of monetising attention, digital platforms are now cashing in on access, convenience, status and functionality by way of subscriptions
Shantanu David Jun 4, 2026 9:06 AM
When the Delhi High Court ruled against Google in the Hindware keyword case, it did not just hand a victory to a sanitaryware brand. It put adtech's entire business model in the dock
Anuja Jain May 30, 2026 3:26 PM
In this ‘In the Spotlight’ series, Abhilasha Gupta, Tech Mahindra discusses her journey as a communicator, leading comms at a global scale, impact of technology, and more
Ritika Upmanyu May 29, 2026 4:54 PM
The ruling, which ends a 13-year legal battle between broadcasters and the regulator, is expected to disproportionately impact news broadcasters and free-to-air (FTA) channels
Imran Fazal May 29, 2026 1:59 PM
The 6th edition of e4m PR & Corp Comm Women Achievers Summit 2025 brought together women entrepreneurs and industry leaders who discussed how entrepreneurship is rapidly evolving in India
e4m Staff May 29, 2026 1:42 PM
Guest Column: Dr. Sandeep Goyal writes on what Goafest can borrow from other global festivals of media and creativity
Sandeep Goyal May 27, 2026 8:26 AM
Shipra Wahi will report to Sandeep Mehrotra, Chief Operating Officer – Advertisement Revenue
e4m Staff May 26, 2026 4:28 PM
Guest Column: Shantomoy Ray, Founder and Director of K Factor Communications, explores why staying culturally relevant matters more than simply positioning a brand in today’s fast-changing market
Shantomoy Ray May 12, 2026 8:01 AM
With compressed timelines and lower execution costs, clients are pushing agencies to rethink not just how they price creativity and strategy, but also how they structure themselves internally
Kanchan Srivastava May 11, 2026 8:47 AM
In a wide-ranging conversation, Harsha Razdan, CEO of dentsu South Asia, spoke to Dr. Annurag Batra on the agency’s operating model, bundling of services, AI and more
e4m Staff Apr 28, 2026 8:51 AM
With AI platforms themselves pursuing different monetisation strategies, advertisers may have to rethink how they measure influence and intent across digital channels
Shantanu David Apr 16, 2026 8:27 AM
Guest Column: Shveta Singh, independent marketing consultant & writer, explores how marketing’s focus on youth often misses real buyers, questioning if brands prioritise influence over actual revenue
Shveta Singh Mar 27, 2026 3:35 PM
Through this collaboration, AI-powered match insights will be integrated directly into the live broadcast
e4m Staff Mar 27, 2026 8:05 AM
In an exclusive conversation with e4m, Dish TV CEO Manoj Dobhal said the DTH industry must first stabilise amid subscriber losses and OTT competition before it can return to growth
Aditi Gupta Mar 24, 2026 9:41 AM
Guest Column: Pankaj Belwariar, Director Communications, SRM University-AP, writes on forces reshaping search, decline of traditional search engines, and what the future holds for information access
Pankaj Belwariar Mar 13, 2026 12:52 PM
Havas Media India to oversee full-spectrum online and offline media strategy, planning, and buying and expand presence in South India
e4m Staff Mar 10, 2026 2:32 PM
Can AI truly reason or is it advanced pattern matching? Experts debate reasoning models, hallucinations, and what today’s AI can actually understand.
Brij Pahwa Mar 9, 2026 6:29 PM
Guest Column: Advertising veteran Yesudas S Pillai writes on WPP’s outcome-based remuneration model and the structural realities agencies and clients must confront
Yesudas S Pillai Mar 6, 2026 1:12 PM
Experts divided on outcome-linked remuneration; some see scalability in data-led mandates and suggest hybrid models, others warn that limited talent depth & data transparency can hinder adoption
Kanchan Srivastava Mar 6, 2026 9:06 AM
As advertising agencies adopt AI tools for trend forecasting, the industry faces a key question: algorithms can analyse trends, but can they truly understand cultural sentiment?
Aryendra Khan Mar 2, 2026 8:56 AM
In part 2 of the LLM series, we explore why industry leaders believe the objective now is to influence the entire search experience, not just a results page & the need to think beyond a single query
Shantanu David Feb 27, 2026 9:11 AM
As AI citations surge and YouTube takes the lead, brands confront a new marketing race to shape what machines say first
Anuja Jain Feb 26, 2026 9:25 AM
Khemka, WPP Media’s President–Client Solutions says India’s agency ecosystem is undergoing a structural reset as data, tech & evolving client mandates redefine talent, capabilities and growth models
Kanchan Srivastava Feb 26, 2026 9:07 AM
The mandate includes scaling Building Information Modelling, BIM, adoption across infrastructure and real estate stakeholders and strengthening the local partner ecosystem
e4m Staff Feb 24, 2026 2:05 PM
In a series of articles starting today, we will be exploring the impact of AI on search advertising, innovations & disruptions of emerging players, and the role of LLMs in this new marketing matrix
Shantanu David Feb 20, 2026 8:29 AM
Dario Amodei, CEO of Anthropic, said at the AI India Impact Summit that AI could surpass human cognitive abilities within years
e4m Staff Feb 19, 2026 1:53 PM
Olly Taylor will lead integrated strategy across Havas’ creative and media agencies
e4m Staff Feb 11, 2026 7:50 AM
dentsu-e4m Digital Advertising Report 2026 shows that India’s digital industry grew 19% in 2024 to close 2025 at ₹71,621 crore, underlining digital’s dominance over traditional advertising channels
Shalinee Mishra Feb 3, 2026 9:24 AM