media-campaign
The campaign is based on two concepts: the first version is based on ‘Legends of Onam’ and the second version is based on ‘Unspoken Onam Ritual’
A high stakes gamble on microtech influencer accompanied by the meme culture completely rewriting the rule of consumer electronics launches
NATIVE CONTENT Jun 11, 2026 2:41 PM
As CEO of OMD India and a Cannes Lions 2026 Media juror, Anisha Iyer believes the strongest media ideas are deceptively simple, and that complexity is often mistaken for craft
Aryendra Khan Jun 4, 2026 9:08 AM
The ROI of Relatability! Why niche storytelling and hyper-local communities are driving deep engagement and brand loyalty in India’s 2026 creator economy
NATIVE CONTENT May 26, 2026 11:48 AM
Rohit Sharma leads the Oreo Dream Squad as the brand invites India to dream together
e4m Staff Jan 30, 2026 4:57 PM
I will fondly cherish our interactions over the years, tweeted the Prime Minister
e4m Staff Oct 24, 2025 12:23 PM
The brand film has a playful and youthful treatment which is designed to appeal to Gen Z and millennial audiences
In conjunction with the launch of Reborn, Zoya introduces its new logo
The campaign features Bengali actor Madhumita Sarcar and content creator Sonali Mitra
e4m Staff Sep 13, 2024 3:46 PM
The social media campaign ‘ChunoSahi’ is ideated and conceptualized by Leads Brand Connect
exchange4media Staff Feb 14, 2022 4:15 PM
Curated by Tute Consult, this Instagram campaign saw 1000 beauty influencers showcasing Colorbar’s Sinful Matte Lipstick collection while dancing to the tunes of Badshah’s newest hit
exchange4media Staff Nov 11, 2021 3:05 PM
The ‘Safe Stree’ and 'My Kanoon' campaigns will spread awareness about the safety features available on the platform as well as will inform people about their legal rights & protections
exchange4media Staff Nov 10, 2021 2:46 PM
Launching the campaign during the T20 World Cup, the company aims at capturing audience across all mediums – television, digital and social
exchange4media Staff Nov 2, 2021 1:10 PM
Keyboard warriors brought top brands to their knees, forcing them to pull down ads as outrage culture rages on
Kanchan Srivastava Oct 27, 2021 2:22 PM
FacesCanada Creative Director Devkey Advani shared the story behind the campaign and the impact it has had on people
exchange4media Staff Sep 7, 2021 8:35 AM
The campaigns aimed to spark off discussions on conservative and problematic views on gender roles and to spread positivity for those in need
exchange4media Staff Aug 23, 2021 12:35 PM
The six-min-long film takes an emotional route to deliver a strong message on the need to provide quality education to all children by providing them with equal opportunities
exchange4media Staff Aug 22, 2021 8:00 PM
The campaign has been launched across TV and social media platforms
exchange4media Staff Aug 17, 2021 3:31 PM
#DearDoctor campaign presents an opportunity to share a heartfelt note of thanks to healthline workers
exchange4media Staff Jun 28, 2021 1:03 PM
Kohli's continued alliance with Audi includes advertisement campaigns, social media engagement, and event collaborations
exchange4media Staff Jun 12, 2021 8:55 AM
This is the first edition of the initiative; the winners' lists will be announced in August
exchange4media Staff Jun 8, 2021 8:54 AM
The creatives showcase the smart use of names auto companies to spread awareness and the importance of getting vaccinated
exchange4media Staff May 25, 2021 5:03 PM
The brand has collaborated with 4 leading actresses from different regions to engage with the audience in their local language
exchange4media Staff May 24, 2021 12:38 PM
The campaign currently running on Instagram has already received over 100 Instagram stories across the country
exchange4media Staff May 9, 2021 6:00 PM
The agency aims to reinvent the concept of indoor birthday celebration tradtitions through the brand’s online HQ
exchange4media Staff Apr 23, 2021 11:57 AM
The cookbooks were available for customers in only Bengaluru and Gurugram, cities where Swiggy Instamart, the grocery delivery service, is currently operational
exchange4media Staff Apr 11, 2021 3:11 PM
The digital commercial by FCB Ulka #SwitchToConfidenceSwitchToSofLens is now live across all social media handles
exchange4media Staff Apr 6, 2021 11:50 AM
Kalumal Pokuna is a nonlinear media campaign mean to spark social conversation around skill development for youth
exchange4media Staff Apr 3, 2021 2:00 PM
From mock products to practical jokes, here's how brands kept the spirit of the day alive
Mansi Sharma Apr 2, 2021 7:43 AM
The campaign has launched in The Hindustan Times and has started narratives on the subject across LinkedIn, Twitter and Instagram
exchange4media Staff Mar 22, 2021 1:37 PM
The #GiveItARest campaign wants everyone to give Keyboard Activism, Crusaders, Fake News, Gender Roles or Hate a rest
exchange4media Staff Mar 21, 2021 11:16 AM
The data-driven campaign has been conceptualized and executed by Fulcro
exchange4media Staff Mar 13, 2021 8:00 PM
Conceptualised by Lowe Lintas Bangalore, the campaign shows today's youth aren't held back by the lack of gym, equipment or fancy sports gear to begin their fitness journey
exchange4media Staff Mar 10, 2021 1:23 PM
The campaign aims to cover the urban audiences of major 15 cities of India, where poor air causes the greatest number of respiratory health issues
exchange4media Staff Mar 1, 2021 6:32 PM
Through a series of smartly curated messages, Pass Pass Pulse applauds companies like Zomato, Swiggy, Coca Cola, Fevicol, Hershey’s, Netflix India, McDonald's, and more, on World Compliday Day
exchange4media Staff Mar 1, 2021 2:36 PM
Through this campaign, the brand wants to target different audience bases from their digital affinities and demographics
exchange4media Staff Feb 22, 2021 4:06 PM
The social media campaign was crafted to boost engagement with Mynta's audience during its 6-day marquee event
exchange4media Staff Feb 15, 2021 10:43 AM
The brand launches a digital contest on Instagram for its fans and followers
exchange4media Staff Jan 23, 2021 8:10 AM
The campaign celebrated the admiration for the farming community this Kisan Diwas by running a social media campaign reminding people of the true pride of our nation, farmers
exchange4media Staff Dec 29, 2020 12:44 PM
Ruchika Batra, VP, Marketing and Comms, Ericsson India, shares highlights from the ‘Ericsson Mobility Report 2020’, the changes brought about by Covid and more
Nafisa Shaheen Oct 13, 2020 9:20 AM
Executed by Mixed Route Juice, the campaign is live on the brand's social media pages
exchange4media Staff Oct 10, 2020 8:24 AM
The campaign has garnered a reach of over 100,000 in a span of 10 days
exchange4media Staff Sep 29, 2020 4:23 PM
Designed by its creative agency, AndAnd Brand Partners, the campaign has a series of fun posts that associate cricket with Dunkin’ products
exchange4media Staff Sep 21, 2020 2:59 PM
With the new initiative, the brand is crowdsourcing hacks that show how people are moving forward, resuming their routine activities, getting back to work or simply catching up with their friends
exchange4media Staff Aug 7, 2020 1:14 PM
Customers need to take a picture showing a car rear with brake lamps ON, while covering the number plate with a finger heart and post it on their social media account by tagging Hyundai India
exchange4media Staff Jul 23, 2020 12:01 PM
In the social media campaign for the brand, the Olympian encourages young girls everywhere to stay positive and committed to their dreams
exchange4media Staff Jul 18, 2020 9:16 AM
As part of the #UnlockYourPassion campaign, Nikon will announce a theme on its social media platforms every week for a period of one month
exchange4media Staff Jun 21, 2020 10:00 AM
The campaign intends to strike a chord with its consumers amidst the pickle season
exchange4media Staff Jun 20, 2020 4:05 PM