media-campaign
Dream Girl Ayushmann Khurrana

From an ingenious push notification strategy to funky merchandising and humorous videos, team 'Dream Girl' employed interesting ways of marketing the film

Shreshtha Verma Sep 13, 2019 12:15 PM

zomato

A week-long election awareness campaign emphasizes the significance of voting and how one vote can make a difference

exchange4media Staff May 2, 2019 1:53 PM

Anup Sharma GC

Guest Column: Sharma, Mentor, The Lentils Institute explains how parties have resorted to different ways of spreading fake news via social media ahead of the elections

Anup Sharma May 1, 2019 9:16 AM

Niraj Ruparel

On the interactive video chatbot ad with social media influencer Mallika Dua, Ruparel spoke about how such a campaign weeds out trolls during a live chat

Shweta Raaj Singh Apr 23, 2019 8:51 AM

firstpost

Launches media campaign covering TV, print, digital, OOH and social media 

exchange4media Staff Jan 25, 2019 3:36 PM

In an endeavour by Virat and Puma to make every Indian adopt a fit and active lifestyle, from now on, the 18th of every month will witness the travelling COAP Play Wagon in Goa and Bangalore.

exchange4media Staff Jun 19, 2018 11:28 AM

Sightsaver

Sightsavers has positively impacted the lives of millions of people in India, whether it is by restoring their sight (from blindness or near-blindness) or by helping rebuild the lives of those who will never regain their sight.

exchange4media Staff May 28, 2018 8:03 PM

A social media campaign titled ‘Cricket with Rannvijay’ called out to cricket fans of Kolkata, challenging them to play better than Rannvijay and get an opportunity to enjoy Pizza Hut pan pizzas with him.

exchange4media Staff May 26, 2018 10:00 AM

With an objective to connect with a larger audience, the campaign is being extensively promoted on various social media platforms using a unique hashtag #TasteofMothersLove.

exchange4media Staff May 12, 2018 9:56 AM

Britannia Good Day’s film captures the relationship between a millennial mother and her child by paying tribute to the many smiles of the Indian mother.

exchange4media Staff May 12, 2018 9:55 AM

Mahindra Lifespaces

With the Joyful Homecomings campaign, Mahindra Lifespaces is sparking meaningful conversations and giving people the chance to own a home at just Rs.1

exchange4media Staff Mar 17, 2018 8:57 AM

Qoruz launches Social Media Campaign Tracker to help companies measure up

Co-Founder Praanesh Bhuvaneshwar says this tracker enables brands to measure the earned media performance

exchange4media Staff Jun 20, 2017 7:36 AM

JWT’s #mydaugtherwill fights for women's equality

The new campaign questions why women are not allowed to perform the final rites of loved ones

exchange4media Staff Feb 23, 2017 8:32 AM

Guest Column: Brands & the essentials of a digital media campaign

Windchimes lists the important factors on which the success of a brand’s digital media campaign depends & which communicate a campaign message that not only reaches the target audience, but creates a lasting impression too

Windchimes Communications Jun 7, 2014 9:09 AM

Guest Column: The Digital Agency Manifesto - Hiring your team

The digital agency of the future will have two broad departments - Creative & Engagement Planning, therefore, the composition of the creative team needs a relook, says iContract's Prashanth Challapalli

Prashanth Challapalli Jan 6, 2014 8:00 AM