mamaearth
Leading D2C beauty brands, especially the luxury ones, are doubling down on retail expansion to capture conversions and deepen consumer trust
Kanchan Srivastava May 26, 2026 8:52 AM
The brand, centered on the concept of ‘skin sleep’, was launched in collaboration with NykaaLand
The company's revenue from operations is at Rs 2,067 crore in FY25, nearly 8% rise from a year earlier
Snigdha Anand was most recently Vice President - Marketing and was instrumental in driving the growth of The Derma Co. and BBlunt
Court grants HUL a day to respond; Mamaearth seeks ad takedown across all platforms
e4m Staff Apr 16, 2025 1:19 PM
In a now-deleted LinkedIn post, Alagh, the co-founder of Honasa Consumer Ltd., accused Hindustan Unilever-owned Lakmé and Sunsilk of copying product formulations and packaging
Soumya Gawri Apr 15, 2025 2:42 PM
Palak and Shilpa Shetty come together to endorse Mamaearth’s Ubtan Face Wash in new campaign
e4m Staff Mar 7, 2025 12:48 PM
The campaign film conceptualised by Steve Priya showcases a narrative where Shilpa Shetty takes on the role of a protective and discerning mother
e4m Staff Feb 28, 2025 3:46 PM
The requirement has been put up by Kaustubh Sankhyadhar, the brand's Corporate Consumer Manager, in a LinkedIn post
e4m Staff Feb 22, 2025 8:28 AM
The collaboration through the campaign aims to simplify sustainability and make it an integral part of everyday life
Rapid growth in the D2C sector brought its share of challenges, as brands navigated costs, consumer behaviours, and competition
Chehneet Kaur Dec 26, 2024 9:09 AM
Abhiishekk Raj Pandey’s career stint includes roles at Mamaearth, Purplle, Nykaa and Colorbar
e4m Staff Aug 27, 2024 2:56 PM
D2C founders say with every passing year, the trend of premiumisation is on the rise, as a result of which they are noticing an increasing consumer interest in the brands’ premium product offerings
Sohini Ganguly Jul 26, 2024 9:11 AM
The new campaign 'Maa Paas Nahi, Toh Mamaearth Hi Sahi,' is a tribute the enduring love and guidance moms provide
e4m Staff May 22, 2024 2:18 PM
The TVC for Mamaearth's Vitamin C Oil-Free Moisturizer has been conceptualised by Havas
e4m Staff Nov 25, 2023 9:36 AM
In his last role, Nishchay Bahl was the Chief Business Officer (Offline) for Good Glam group
Mishra will helm Clensta’s retail and online sales channels and support the International, Institutional and Alternate channels of the personal care brand
exchange4media Staff Sep 14, 2023 11:12 AM
Industry experts cite a rise in consumption of personal care products, brands promising to care for the Indian skin, and demand for organic products as key drivers
Kanchan Srivastava Sep 4, 2023 8:35 AM
The scope of the mandate will include creating cornerstone campaigns for the brand, including ATL, BTL, and Digital
exchange4media Staff Jul 10, 2023 1:28 PM
The campaign has been conceptualized by Havas worldwide India, which recently came on board as the creative AOR for Mamaearth
exchange4media Staff Jun 22, 2023 7:01 PM
The brand campaign has been conceptualised by Korra Worldwide
exchange4media Staff Feb 25, 2023 6:00 PM
In a social media post, Varun Alagh has said the valuation discovery will take place after conversations with investors
exchange4media Staff Jan 5, 2023 12:37 PM
Mamaearth’s parent company, which seeks to raise funds through IPO, faces public scrutiny as its marketing splurge came to fore
Kanchan Srivastava Jan 4, 2023 8:18 AM
Dash has worked earlier with organisations like Honasa, Nestle and Yum Foods
exchange4media Staff Aug 18, 2022 12:19 PM
Conceptualized by Korra Worldwide, the TVC highlights the efficacy of onions as the best natural solution for hair fall
exchange4media Staff Jun 10, 2022 2:42 PM
Mishra will oversee the marketing strategy for Honasa Consumer’s brands – Mamaearth, The Derma Co., and Bblunt
exchange4media Staff Mar 17, 2022 11:53 AM
The film for Mamaearth Ubtan Face Wash has been conceptualized by Korra Worldwide
exchange4media Staff Feb 26, 2022 8:25 AM
From FreshToHome to MamaEarth and Swiggy to Westside, brands have created enough moments through their campaigns for people to celebrate love
exchange4media Staff Feb 12, 2022 8:39 AM
Through this partnership, the brand intends to anchor its presence in the southern market
exchange4media Staff Feb 8, 2022 1:59 PM
Honasa has also acquired influencer-engagement platform Momspresso MyMoney
exchange4media Staff Dec 24, 2021 1:40 PM
Zenith will handle the entire gamut of media planning for Mamaearth, including brand strategy, planning, buying and implementation
exchange4media Staff Jul 12, 2021 9:04 AM
Amrita Singh will be seen in a television commercial after a gap of 35 years
exchange4media Staff Jun 10, 2021 12:38 PM
Amrita Singh will be seen in a television commercial after a gap of 35 years
exchange4media Staff Jun 10, 2021 12:35 PM
Dhagat was most recently the head of supply chain at Loreal India’s consumer division
exchange4media Staff May 25, 2021 11:32 AM
Bajwa has 8 years of experience across talent functions like Total Rewards, Business Partnering and HR Shared Services in companies across telecom and FMCG
exchange4media Staff May 20, 2021 12:14 PM
The four sponsors include Rolex, Philips, Mamaearth, and Accenture
exchange4media Staff Apr 21, 2021 6:27 PM
The actress is the first ambassador for the brand's hair range
exchange4media Staff Apr 6, 2021 4:11 PM
At the Pitch CMO Summit 2021, Alagh, Co-founder & CEO, Honasa Consumer Pvt. Ltd., discussed why consumers connect with purpose-driven brands
exchange4media Staff Mar 25, 2021 12:10 PM
The film reiterates the brand's core purpose of propagating ‘Goodness Inside’ in products and actions
exchange4media Staff Mar 15, 2021 12:26 PM
Commenting on the association, Sambit Dash, VP Marketing, Honasa Consumer Pvt. Ltd., said that Hassanandani resonates with our consumers and fits in strongly with our brand ideology of Goodness Inside
exchange4media Staff Feb 25, 2021 3:45 PM
The winners will be announced on February 3, 2021, at a virtual award ceremony
exchange4media Staff Jan 22, 2021 8:56 AM
We look forward to building the brand with Korra through meaningful and insightful communication, says Varun Alagh, Co-Founder & CEO, Mamaearth
exchange4media Staff Dec 15, 2020 12:21 PM
The agency will help the FMCG startup scale its business with data and analytics-driven approach
exchange4media Staff Dec 11, 2020 10:40 AM