Mamaearth’s Ghazal Alagh launches skincare brand - Luminéve

The brand, centered on the concept of ‘skin sleep’, was launched in collaboration with NykaaLand

e4m by e4m Staff
Published: Nov 8, 2025 9:30 AM  | 1 min read
Mamaearth, Ghazal Alagh, Luminéve
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Mamaearth co-founder Ghazal Alagh has unveiled her latest venture — Luminéve, a skincare brand centered on the concept of “skin sleep”, focusing on night-time repair and rejuvenation.

Positioned as a mood-driven skincare brand, Luminéve taps into the insight that the skin’s natural recovery process peaks at night. 

The brand was launched in collaboration with NykaaLand, Nykaa’s experiential beauty platform, giving Luminéve a premium yet relatable debut in India’s growing clean and mindful beauty segment.

Published On: Nov 8, 2025 9:30 AM