Mamaearth's parent Honasa Consumer’s ad spends up 3% at Rs 206 crore

Honasa Consumer Limited, the parent company of personal care brands Mamaearth, The Derma Co., and BBlunt, kicked off FY26 with a strong performance, reporting its “highest-ever” quarterly revenue of Rs 595.25 crore and a net profit of Rs 41 crore for Q1 ending June 30, 2025.

The company slightly increased its advertisement spend to Rs 206 crore, up from Rs 200 crore in Q1 FY25. Part of the expenditure comes from IPO proceeds raised in FY24, with Rs 127 crore deployed to boost brand visibility. Additional investments included setting up new exclusive brand outlets, BBlunt salons, and allocations for corporate purposes and potential acquisitions.

Financially, the beauty and personal care conglomerate posted consolidated revenue from operations of Rs 595.25 crore in Q1 FY26, up 7.4% from Rs 554.05 crore in the same period last year. Net profit for the quarter stood at Rs 41 crore, supported by a sequential improvement in EBITDA margin to 7.7%.  

Varun Alagh, Chairman, CEO, and Co-founder of Honasa, said, “Q1 FY26 marked a strong start. Our focus categories, which now account for over 80% of revenues, posted double-digit growth year-on-year. Younger brands grew more than 20%, and The Derma Co.’s face cleansers became its third category to cross Rs 100 crore ARR after serums and sunscreens. Our innovation pipeline continues to deliver products rooted in proven efficacy, and offline distribution is expanding, improving reach and visibility.”

NielsenIQ data highlighted that Mamaearth is now present in 2,40,113 FMCG outlets across India, reflecting a 20% increase from last year. Following the earnings announcement, Honasa shares jumped over 13% to Rs 304.80 in early trading on August 13.