Mamaearth & Shilpa Shetty reveal the secret for #ShaadiWalaGlow

Mamaearth has teamed up with Shilpa Shetty Kundra to showcase its Ubtan face wash for the #Shaadiwaalaglow

Everyone desires glowing skin everyday and mostly relate to the glow they or their friends had during their wedding Haldi ceremony. Mamaearth Ubtan Facewash has been crafted with the goodness of natural ingredients like turmeric and saffron which are key ingredients in the haldi ceremony ubtan as well. Hence, using Ubtan Face Wash can give you the Haldi ceremony glow, without hosting an elaborate haldi ceremony.

Conceptualized by Korra Worldwide, the new TVC showcases the unique proposition of Mamaearth's Ubtan Face Wash that gives a glow similar to the one from the Haldi ceremony during weddings.

Commenting on the campaign, Ghazal Alagh, Co-Founder and CIO at MamaEarth said “Ubtan has been treasured for generations as the secret to glowing and radiant skin. Typically used in Indian ceremonies, such as the haldi ceremony during weddings, Ubtan has been known to detan and lend a radiant glow. For our customers to experience the Ubtan glow every day, we've taken the best of traditional Ubtan ingredients and crafted them into a hassle-free formula in a facewash so that the benefits of Ubtan can be achieved every day. Our new TV commercial establishes the Ubtan range as synonymous with achieving the ShaadiWalaGlowEveryDay, naturally with Mamaearth Ubtan Facewash. I hope this resonates with our consumers and they choose the goodness of natural ingredients with us.”

Gaurav Nabh, Founder & Director, Korra, said, “Indian wedding preparations are incomplete without the grand Ubtan ceremony, thanks to the radiant glow it brings to the bride and groom’s skin. Our latest work on Mamaearth’s Ubtan Facewash is built on the same insight and answers one simple question – How do you get this shaadi waala glow every day? The campaign features Shilpa Shetty, who’s known for her timeless beauty and glow. We are proud of this work by Korra and are looking forward to continuing the great work together and helping Mamaearth build a deeper connection with the consumers.”