language
Guest Column: L. Adimoolam, Publisher-Dinamalar, explores questions around the share of print advertising for English dailies
L. Adimoolam Jun 17, 2026 12:27 PM
Bharat Express, Republic TV, Vistaar News among successful bidders; slots valid till March 2027
Singh said the initiative aimed at giving a new dimension to knowledge traditions, research traditions, and literary writing is both meaningful and commendable
e4m Staff May 29, 2026 4:51 PM
e4m was the first to report that Singh will be joining as Managing Editor – Digital (Hindi & Vernacular languages)
e4m Staff Mar 27, 2026 8:16 PM
As regional content scales, new voice AI benchmarks expose accuracy gaps, pushing brands to rethink how they build for India’s linguistic complexity
Anuja Jain Mar 20, 2026 9:36 AM
Guest Column: Pankaj Belwariar, Director Communications, SRM University-AP, writes on forces reshaping search, decline of traditional search engines, and what the future holds for information access
Pankaj Belwariar Mar 13, 2026 12:52 PM
Prior to this, Singh was associated with Network18 as Group Consulting Editor
Ruhail Amin Mar 10, 2026 9:08 PM
In part 2 of the LLM series, we explore why industry leaders believe the objective now is to influence the entire search experience, not just a results page & the need to think beyond a single query
Shantanu David Feb 27, 2026 9:11 AM
As AI citations surge and YouTube takes the lead, brands confront a new marketing race to shape what machines say first
Anuja Jain Feb 26, 2026 9:25 AM
In a series of articles starting today, we will be exploring the impact of AI on search advertising, innovations & disruptions of emerging players, and the role of LLMs in this new marketing matrix
Shantanu David Feb 20, 2026 8:29 AM
With vernacular content and local creators seeing strong traction in rural India, brands are blending traditional storytelling with voice search, short-form video and regional language content
Sunidhi Vijay Jan 27, 2026 9:11 AM
Guest Column: Shantomoy Ray, Founder & Director of K-Factor Communications, on how regional language marketing has become India’s most powerful growth lever, unlocking billion-dollar markets
Shantomoy Ray Jan 13, 2026 8:11 AM
Introduces Meta AI reel translations in Bengali, Tamil, Telugu, Kannada and Marathi, and new Indian script fonts in Edits
e4m Staff Nov 28, 2025 4:08 PM
The campaign features three digital films that address specific problems faced by national brands in South India
e4m Staff Nov 11, 2025 11:49 AM
Maharashtra's largest independent media group takes a massive step towards global accessibility, using advanced AI to bring its entire portfolio of seven premier publications to a worldwide audience
NATIVE CONTENT Sep 5, 2025 5:34 PM
According to the findings of an M&E report, Hindi, however, still commanded a 44% share of total viewership, solidifying its position as the leading language for TV audiences across the country
Vernacular advertising has been particularly effective in Tier 2 and Tier 3 cities, where internet usage is surging; content in native languages also has trust and credibility, say industry observers
Shantanu David Mar 7, 2025 8:38 AM
The Translate feature in Adobe Express for Desktop Web now supports eight Indian languages - Hindi, Bengali, Gujarati, Kannada, Malayalam, Punjabi, Tamil and Telugu
e4m Staff Sep 13, 2024 5:23 PM
Regional language usage becomes essential to show grassroots connection, understanding of local and regional issues, and creating a personal bond with the voter, say experts
Shantanu David Apr 19, 2024 8:25 AM
Union minister Ashwini Vaishnaw has told a media house that that the new law can either be an independent legislation or be a part of the Digital India Bill
Star Sports has joined hands with India Signing Hands to provide ball-by-ball updates using Indian sign language
e4m Staff Mar 22, 2024 11:39 AM
The film has been released in collaboration with ‘India Signing Hands’ - an organization dedicated for the deaf community of India
e4m Staff Oct 28, 2023 9:18 AM
With digital revolution brining more of ‘Bharat’ online, advertisers need to increasingly be aware of and offer localization and cultural relevance in their communication, say experts
Shantanu David Aug 17, 2023 8:41 AM
The move is aimed at supporting Indian language news publishers
exchange4media Staff Aug 3, 2023 2:09 PM
Applications for the Indian Languages Program will be accepted till June 30, 2023
exchange4media Staff Jun 16, 2023 6:39 PM
The report deals with the news content consumption preferences and behaviours of the online Indian language news consumer in India
exchange4media Staff May 4, 2023 2:29 PM
The app is expected to sell inventory, not only on impressions but also as 10-second slots, the way it is sold on TV
Naziya Alvi Rahman Jan 10, 2023 8:21 AM
The video highlights how most Indians are unable to fulfill even their fundamental rights like the right to education and the right against exploitation as the internet is really siloed for them
exchange4media Staff Nov 12, 2022 4:00 PM
Media experts assert that language feeds have not only helped broadcaster to expand the viewership base but has also provided an opportunity for brands to launch region-specific advertising campaigns
Javed Farooqui Apr 19, 2022 8:47 AM
The annual regional ads leaderboard features ads across six languages – Marathi, Telugu, Bangla, Punjabi, Tamil, and Kannada
exchange4media Staff Jan 20, 2022 3:49 PM
While there has been a considerable increase in interest for local languages, north-eastern and several northern regions are still overlooked, the industry opines
Mansi Sharma Dec 28, 2021 9:05 AM
Bumble’s community can now select up to five badges from over 100 languages globally and over 30 languages in India
exchange4media Staff Nov 9, 2021 1:12 PM
Brand Communication Strategist Srinivasan, in a session sponsored by Star India Network, delved into the power of mother tongue for regional marketing
exchange4media Staff Sep 6, 2021 11:08 AM
Second regional language Ads Leaderboard has most-watched regional language ads for the period H1’21
exchange4media Staff Sep 3, 2021 7:41 PM
The channels launched are NEWJ (Punjabi), NEWJ (Odia), NEWJ (Assamiya/Assamese) and NEWJ (Urdu)
exchange4media Staff Apr 1, 2021 3:35 PM
Earshot is the first podcast platform to stream its signature podcasts and original series in Dolby Atmos
exchange4media Staff Feb 10, 2021 12:51 PM
The news website has also conducted interviews with celebrities from the Tamil entertainment and film industry to see how the stars are planning to celebrate the festival
exchange4media Staff Jan 18, 2021 12:19 PM
In his last stint, Sharma was the National Sales Head, Display & Branded Content for Bindass
exchange4media Staff Dec 7, 2020 4:34 PM
While the leading story on the front page of the newspaper was delivered through sign language, the section also had a QR code to learn more about the topic
exchange4media Staff Sep 28, 2020 11:21 AM
Average ad volume per day for regional channels has risen by 74% in June compared to April, shows the data
exchange4media Staff Jul 7, 2020 8:51 AM
A weekly fun feature by The Digital Fellow on special days of the month
exchange4media Staff Feb 22, 2020 7:29 AM
Conceptualised in-house, #WhatTheFalooda intends to create empathy for customer care executives who are on the receiving end of complaints
exchange4media Staff Jan 18, 2020 7:33 AM