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Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, on why AI can enhance creativity but cannot replace human thinking, judgement and imagination
Ganapathy Viswanathan Aug 21, 2026 8:40 AM
Birlasoft’s Satinder Juneja discusses composable MarTech stacks, agentic AI, synthetic profiles and why brand trust will remain central to AI-led discoverability.
Brij Bakshi Aug 20, 2026 12:57 PM
Prior to this role, Cunningham was Vice President, Human Resources at ADM
e4m Desk Aug 20, 2026 12:36 PM
Guest Column: Shantomoy Ray, Founder and Director of K Factor Communications, examines why great creative ideas begin with clear thinking, meaningful insights and a strong strategic purpose
Shantomoy Ray Aug 19, 2026 9:06 AM
A new report by the Indian Institute of Human Brands (IIHB) argues that their longevity is rooted in one key factor: they never made the same brand promise
e4m Staff Aug 18, 2026 4:34 PM
A popular cultural segment returns to the digital space, years after its successful run on ETV Urdu
e4m Staff Aug 14, 2026 1:54 PM
At exchange4media and Skylight MediaKart's roundtable, marketers explored AI and the future of advertising
e4m Staff Aug 12, 2026 1:05 PM
Guest Column: Ganapathy Viswanathan, Communication Consultant & Author, writes that the best marketing ideas often begin with simple human insights, not just data
Ganapathy Viswanathan Aug 5, 2026 8:40 AM
He was previously associated with Shubham Housing Development Finance Company
e4m Staff Aug 3, 2026 12:36 PM
Prior to his elevation, Parab held the role of Senior Human Resources Manager at the company
As comedian Sunil Grover celebrates his birthday today, we look at why his endorsement journey has been so memorable
e4m Staff Aug 3, 2026 11:31 AM
Guest Column: Shantomoy Ray, Founder & Director of K Factor Communications, explores the opportunities & challenges of AI-generated content & whether it is driving creativity or digital oversaturation
Shantomoy Ray Aug 1, 2026 8:34 AM
Celebrating an advertising veteran who documented an industry while quietly shaping it
e4m Staff Jul 31, 2026 3:14 PM
Guest Column: Ganapathy Viswanathan, Communication Consultant & Author, on how today’s PR campaigns are built not around product features or corporate announcements, but around insights
Ganapathy Viswanathan Jul 31, 2026 12:20 PM
Robin Thadathil brings with him more than 16 years of experience in P&G Human Resources in various roles across the globe
e4m Staff Jul 30, 2026 1:41 PM
She most recently served as Chief Human Resources Officer at Tata Motors
e4m Staff Jul 29, 2026 5:49 PM
Chakraborty previously served as Senior Vice President and Head - Global HR at Vikram Solar
e4m Staff Jul 29, 2026 4:50 PM
Bipin Pandit has spent nearly three decades shaping Mumbai's advertising and events ecosystem while wearing multiple hats with remarkable consistency
e4m Staff Jul 29, 2026 2:35 PM
Rajeev Beotra describes Shashi Sinha beyond his professional achievements—as a leader respected for his humility and the bonds he creates
Rajeev Beotra Jul 28, 2026 1:18 PM
Guest Column: Gargi Sarkar, Founder & MD of RA Brand Consultant, decodes the everlasting popularity of the Men Will Be Men tagline
Gargi Sarkar Jul 27, 2026 1:48 PM
At e4m TechManch 2026, brand heads discussed that while algorithms can optimise speed, efficiency & scale, breakthrough ideas, emotional resonance & brand memorability still depend on human intuition
e4m Staff Jul 27, 2026 8:22 AM
Suresh Kumar C has been associated with the company for over 33 years
e4m Staff Jul 22, 2026 12:09 PM
On World PR Day 2026, Raima Singh, Founder & CEO of Oak & Ivy Creative, shares her views on the evolving relationship between AI and PR, and what it signals for the industry's future
Raima Singh Jul 16, 2026 6:40 PM
As brands pour bigger budgets into stand-up comedians, the shift highlights what is fuelling the investment and where marketers set boundaries
Sandhi Sarun Jul 13, 2026 8:53 AM
thumpN plans to use the fresh capital to expand its AI-powered platform
e4m Staff Jul 11, 2026 5:18 PM
According to reports, the committee has been tasked with reviewing the film's content and will submit its recommendations to the Centre
e4m Staff Jul 10, 2026 9:16 AM
The campaign is based on two concepts: the first version is based on ‘Legends of Onam’ and the second version is based on ‘Unspoken Onam Ritual’
Truecaller’s Hemant Arora remembered Atul Hegde not only for his entrepreneurial achievements, but also for his humility, approachability and the warmth he brought to every industry interaction
Atul Hegde was the kind of person who would reply to random Instagram DMs and talk about things completely unrelated to deadlines
Tasmayee Laha Roy Jul 7, 2026 12:18 PM
Previously, he was EVP Global Creative Innovation, Chief Creative Officer Asia Pacific at Gloin Ketchum
e4m Staff Jul 6, 2026 11:08 AM
Lavanya Wadgaonkar on communications' next evolution: earning a seat at the table was the first step, the bigger challenge is shaping the agenda.
Ritika Upmanyu Jul 1, 2026 11:25 AM
While Aby Tharakan has been appointed Deputy Editor, Mathrubhumi.com (Malayalam), Vipin Vijayan comes in as Deputy Editor (English), Gayatri Gopakumar will be Head HR (TV, Radio & Digital)
e4m Staff Jun 29, 2026 12:21 PM
From restaurant bills to AI futures, this week's best ads leaned into humour, nostalgia, and storytelling that had something real to say
Aryendra Khan Jun 27, 2026 9:00 AM
John Mescall, Global Chief Creative Partner, Dentsu Creative, shares why he believes that now is the time to double down on human creativity
Simran Sabherwal Jun 24, 2026 9:10 AM
Dhruv Warrior, Executive Creative Director, VML, India, recounts his experience of being part of the Print & Publishing jury, and the trend to say something without explicitly showing the product
Simran Sabherwal Jun 23, 2026 11:57 AM
Sources suggest that Devlina Majumdar will soon be joining Big FM in a senior role
e4m Staff Jun 22, 2026 7:51 PM
While Ogilvy Mumbai leads the agency table with four shortlists, VML India follows with three
Aryendra Khan Jun 22, 2026 8:57 AM
A high stakes gamble on microtech influencer accompanied by the meme culture completely rewriting the rule of consumer electronics launches
NATIVE CONTENT Jun 11, 2026 2:41 PM
As AI becomes a fixture of the creative process, Cannes Lions 2026 is shaping up to be a test of something far harder to engineer: human truth, say industry heads
Aryendra Khan Jun 9, 2026 8:35 AM
She emphasized that while algorithms are designed to maximize engagement and profits, newsrooms operate on values such as moderation, calibration, and editorial judgment
Data points show zine publishing, indie bookstores and vinyl records rising sharply globally, indicating growing demand for human-made media over digital abundance
Anuja Jain Jun 3, 2026 3:28 PM
Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, explores the growing influence of AI across the communications landscape
Ganapathy Viswanathan Jun 3, 2026 9:12 AM
Rumjhum Gupta, Founder & CEO of EcoMedia Solutions (EcoMS), talks about building a sustainability-tech venture, the opportunities and challenges of entrepreneurship, & more
Ruhail Amin Jun 1, 2026 9:17 AM
Brands may have to make sharper choices on media allocation, campaign timing and budget phasing if India’s biggest sporting property collides with its biggest consumption season
Kanchan Srivastava Jun 1, 2026 9:12 AM
RCB's IPL 2026 triumph extended beyond cricket, sparking a wave of moment marketing as brands tapped into the celebratory buzz online
Shalinee Mishra Jun 1, 2026 8:14 AM