hum
The campaign is based on two concepts: the first version is based on ‘Legends of Onam’ and the second version is based on ‘Unspoken Onam Ritual’
Truecaller’s Hemant Arora remembered Atul Hegde not only for his entrepreneurial achievements, but also for his humility, approachability and the warmth he brought to every industry interaction
Atul Hegde was the kind of person who would reply to random Instagram DMs and talk about things completely unrelated to deadlines
Tasmayee Laha Roy Jul 7, 2026 12:18 PM
Previously, he was EVP Global Creative Innovation, Chief Creative Officer Asia Pacific at Gloin Ketchum
e4m Staff Jul 6, 2026 11:08 AM
Lavanya Wadgaonkar on communications' next evolution: earning a seat at the table was the first step, the bigger challenge is shaping the agenda.
Ritika Upmanyu Jul 1, 2026 11:25 AM
While Aby Tharakan has been appointed Deputy Editor, Mathrubhumi.com (Malayalam), Vipin Vijayan comes in as Deputy Editor (English), Gayatri Gopakumar will be Head HR (TV, Radio & Digital)
e4m Staff Jun 29, 2026 12:21 PM
From restaurant bills to AI futures, this week's best ads leaned into humour, nostalgia, and storytelling that had something real to say
Aryendra Khan Jun 27, 2026 9:00 AM
John Mescall, Global Chief Creative Partner, Dentsu Creative, shares why he believes that now is the time to double down on human creativity
Simran Sabherwal Jun 24, 2026 9:10 AM
Dhruv Warrior, Executive Creative Director, VML, India, recounts his experience of being part of the Print & Publishing jury, and the trend to say something without explicitly showing the product
Simran Sabherwal Jun 23, 2026 11:57 AM
Sources suggest that Devlina Majumdar will soon be joining Big FM in a senior role
e4m Staff Jun 22, 2026 7:51 PM
While Ogilvy Mumbai leads the agency table with four shortlists, VML India follows with three
Aryendra Khan Jun 22, 2026 8:57 AM
A high stakes gamble on microtech influencer accompanied by the meme culture completely rewriting the rule of consumer electronics launches
NATIVE CONTENT Jun 11, 2026 2:41 PM
As AI becomes a fixture of the creative process, Cannes Lions 2026 is shaping up to be a test of something far harder to engineer: human truth, say industry heads
Aryendra Khan Jun 9, 2026 8:35 AM
She emphasized that while algorithms are designed to maximize engagement and profits, newsrooms operate on values such as moderation, calibration, and editorial judgment
Data points show zine publishing, indie bookstores and vinyl records rising sharply globally, indicating growing demand for human-made media over digital abundance
Anuja Jain Jun 3, 2026 3:28 PM
Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, explores the growing influence of AI across the communications landscape
Ganapathy Viswanathan Jun 3, 2026 9:12 AM
Rumjhum Gupta, Founder & CEO of EcoMedia Solutions (EcoMS), talks about building a sustainability-tech venture, the opportunities and challenges of entrepreneurship, & more
Ruhail Amin Jun 1, 2026 9:17 AM
Brands may have to make sharper choices on media allocation, campaign timing and budget phasing if India’s biggest sporting property collides with its biggest consumption season
Kanchan Srivastava Jun 1, 2026 9:12 AM
RCB's IPL 2026 triumph extended beyond cricket, sparking a wave of moment marketing as brands tapped into the celebratory buzz online
Shalinee Mishra Jun 1, 2026 8:14 AM
Singh said the initiative aimed at giving a new dimension to knowledge traditions, research traditions, and literary writing is both meaningful and commendable
e4m Staff May 29, 2026 4:51 PM
IPL chairman Arun Dhumal said the league’s scheduling could be reviewed as expansion plans take shape
Gaurav Sirohi brings extensive experience in HR business partnership, employee engagement and talent acquisition
e4m Staff May 16, 2026 12:51 PM
Guest Column: Marketing leader Tathagat Jena reflects on the cricket icon’s timeless influence - both on and off the field
Tathagat Jena Apr 24, 2026 12:18 PM
She was previously associated with NEC Corporation India, where she led the HR function.
e4m Staff Apr 18, 2026 3:58 PM
Prior to this, Pallavi Poddar served as Chief Human Resources Officer at Fenesta Windows
Interactive AI presence becomes a key highlight of the White House summit as conversations around human-robot interaction grow louder
Vaishnavi Deshpande Mar 26, 2026 3:25 PM
Famous Innovations has elevated four key leaders across strategy, partnerships, and creative functions at its Delhi office
e4m Staff Mar 23, 2026 8:27 AM
Maitri Advertising collaborated as the creative partner for the two films
e4m Staff Mar 20, 2026 1:39 PM
Srinivas Maruthi Patnam will step down as Head of Human Resources, effective March 31, 2026
e4m Staff Mar 17, 2026 4:31 PM
Hosted by the Kalinga Institute of Social Sciences, the ceremony brings global humanitarian recognition to Bhubaneswar while spotlighting social impact
e4m Staff Mar 16, 2026 2:41 PM
While the brand credited Native American designers, social media users called out the resemblance to traditional Indian jhumka jewellery
Vaishnavi Deshpande Mar 10, 2026 7:42 PM
The exchange highlights two distinct perspectives in contemporary AI discourse
e4m Staff Feb 23, 2026 6:43 PM
The Red Lab study says that contrary to concerns that AI ads might generate low-intent or curiosity-driven clicks, the research found that quality of engagement remained strong
e4m Desk Feb 12, 2026 10:37 AM
While Porter Novelli has already been folded into FleishmanHillard, IPG’s PR firm WebShandwick will continue as a standalone brand as of now
Kanchan Srivastava Feb 10, 2026 4:32 PM
Previously, Udhaya Shankar M served as Head – HR Operations at Metro Brands Ltd
The campaign has been conceptualized by WPP Ogilvy, and produced in collaboration with Universal Music Group
e4m Staff Feb 5, 2026 12:46 PM
Broussard succeeds Enrique Lores, who has stepped down as President and CEO
The valedictory event featured Shabana Azmi, Declan Walsh, T. Padmanabhan, and a special message from Sachin Tendulkar
e4m Staff Feb 2, 2026 10:48 AM
Prior to this appointment, Samarpita Banerjee served as Director of Human Resources at Carrier Corporation
e4m Staff Jan 29, 2026 12:21 PM
This shift is driven by short-attention-span of audiences on social media, where a funny reel can outperform a polished TV advertisement
Vaishnavi Deshpande Jan 28, 2026 4:36 PM
Subrat Chakravarty has worked with HCL Technologies, Aon Hewitt, L&T Infotech, IPCL and Bata India
e4m Staff Jan 19, 2026 12:36 PM
Rather than a complete overhaul, the refreshed identity builds on familiar brand codes
e4m Staff Jan 17, 2026 10:05 AM
Matthew Prince, Co-Founder & CEO of Cloudflare, says, ‘This acquisition is about building the tools needed to protect the longevity of the open internet’
e4m Staff Jan 16, 2026 2:42 PM
Shishir Mehrotra, who is currently the CEO at Superhuman, will serve on the Board’s Compensation and Management Development Committee and the Technology and eCommerce Committee
e4m Staff Jan 9, 2026 11:55 AM