festive-ad
From LinkedIn BROs to rigged roulette wheels, brands turned this Raksha Bandhan into their most inventive sibling showdown yet
Aryendra Khan Aug 28, 2026 9:06 AM
Kargo is bringing together its full suite of capabilities to help brands drive impact across the entire consumer journey, from awareness to consideration and ultimately to store visits and purchase
e4m Staff Aug 21, 2026 12:16 PM
Following Thursday's high-level govt meeting on the prolonged ratings impasse, the industry is yet to receive any fresh direction from the ministry
Imran Fazal Aug 21, 2026 9:10 AM
Guest Column: M Gautham Machaiah writes how regulatory reform collides with commercial reality in television’s most lucrative quarter
M. Gautham Machaiah Aug 12, 2026 1:50 PM
As quick commerce platforms squeeze festive shopping into minutes, agencies are redrawing creative, media and production plans for instant buyers
Aryendra Khan Aug 6, 2026 9:34 AM
As Indian households shrink and platforms chase clicks over culture, ad folks are asking if the festive campaign playbook needs a proper creative reset
Aryendra Khan Jul 28, 2026 8:38 AM
As Kerala's festive economy accelerates, retail sales are expected to rise 30-40% on the back of premium inventory and tighter discounting, says Chandy, VP, Marketing & Ad Sales, Malayala Manorama
Sandhi Sarun Jul 27, 2026 9:28 AM
The campaign is based on two concepts: the first version is based on ‘Legends of Onam’ and the second version is based on ‘Unspoken Onam Ritual’
With TRPs suspended at the start of the crucial festive planning cycle, advertisers may divert budgets to digital platforms where campaign performance can be measured in real time
Imran Fazal Jul 3, 2026 8:59 AM
Industry estimates suggest that e-commerce and quick-commerce platforms together grew 25% year-on-year this festive season
Pooja Yadav Nov 10, 2025 8:51 AM
As festive ad spends touch ₹51,000 crore, creative agencies reveal that this year’s real surge was driven by sharper ideas, data-led storytelling and a new balance between emotion and efficiency
Anuja Jain and Aryendra Khan Nov 5, 2025 9:34 AM
South Asia CEO Harsha Razdan tells e4m that dentsu remains resilient, clocking Rs 500-crore-plus in media billings across 140 clients and maintaining double-digit growth
Tasmayee Laha Roy Nov 3, 2025 9:02 AM
A 5–7% uptick in spends and a print-led recovery signal that tax reform, not just festival demand, is driving the next phase of AdEx growth
Chehneet Kaur Oct 30, 2025 9:24 AM
FCB Kinnect’s Neville Shah believes the real measure of success lies in building work that lasts, not just wins that add up
Soumya Gawri Oct 23, 2025 9:23 AM
Guest Column: Tejinder Gill, Managing Director of The Trade Desk, India, explains how the festive ad frenzy is heating up, with brands pouring billions into the battle for consumer attention
Tejinder Gill Oct 8, 2025 8:27 AM
By making an anti-ad of an anti-ad, Nothing aims to cut through the clutter of festive advertising
e4m Staff Oct 6, 2025 11:13 AM
The slice-of-life brand film revolves around the art of design-led hosting and gifting
e4m Staff Sep 27, 2025 8:33 AM
Conceptualised by Famous Innovations, the film features Aneet Padda in jewellery from the Manifest collection
e4m Staff Sep 23, 2025 4:36 PM
Regional creatives can bring 25–30% higher conversion rates across categories, cut through clutter, build trust and drive repeat purchases, share experts
Pooja Yadav Sep 23, 2025 9:36 AM
The brand had launched #RapidoSohaay for Durga Puja and #AeHaloWithRapido for Navaratri
e4m Staff Sep 18, 2025 5:56 PM
Industry projections indicate double-digit ad spend increases year-on-year on e-commerce platforms—ranging from 10% to as high as 27%
Sunidhi Vijay and Anuja Jain Sep 2, 2025 8:55 AM
With hundreds of brands crowding every festival with videos, reels, and influencer shoutouts, freshness becomes the rarest commodity
Aryendra Khan and Soumya Gawri Sep 1, 2025 9:38 AM
Several new cars have been launched ahead of the festive season as carmakers hope positive sentiments would return soon among consumers
Kanchan Srivastava Oct 3, 2024 9:52 AM
This year, e4m has curated a list of memorable festive ads that have become an integral part of our celebrations, remaining forever fresh in our minds
Soumya Gawri Sep 19, 2024 9:26 AM
The newsprint cost has increased 7-8% in recent times, crossing $600 USD per metric tonne as compared to $500 six-seven months ago
Chehneet Kaur and Sonam Saini Jul 8, 2024 9:16 AM
Despite spending on IPL, elections and the T20 World Cup, brands will still have budget allocations for the festive months, share industry experts
Aditi Gupta Jul 1, 2024 8:59 AM
While TV & print AdEx is expected to grow by at least 10%, digital AdEx is expected to grow by 40%
Nilanjana Basu Aug 1, 2023 8:37 AM
The data obtained from TAM suggests that advertising volumes of TV and digital witnessed a nominal increase during Aug-Oct; print and radio fared better
Kanchan Srivastava Nov 16, 2022 8:55 AM
The CEO & CCO of McCann Worldgroup India Prasoon Joshi spoke to e4m about what worked for ad campaigns this festive season, and what lies ahead
Tanzila Shaikh Nov 10, 2022 8:11 AM
Media agencies say brands are increasingly showing interest in Connected TV advertising this season, but is it translating into a surge in CTV campaigns? e4m analyses
Kanchan Srivastava Oct 20, 2022 8:37 AM
Nikhil Gupta, Head of Marketing & Integrated Communications and Commercial Operations - SA, Signify shares insights behind the new campaign, evolving category, expectations from the festive season
Ritika Raj Oct 12, 2022 8:59 AM
Experts say ad spends by startups may get affected this year as unicorns have tightened their purse strings and early-stage startups may not be able to spend as much as unicorns and decacorns
Kanchan Srivastava Sep 29, 2022 8:44 AM
Disney Star Head of Network Entertainment channels Kevin Vaz says the sentiment among advertisers is positive and 2022 will be the best festive season for them compared to the last two years
Javed Farooqui Sep 2, 2022 9:02 AM
The newspaper is calling this festive period Thank God it's Festival (TGIF)
exchange4media Staff Jul 28, 2022 4:51 PM
Data for the period (October 1- November 27) shows the category registered 5.86 million seconds this year, as against 2.39 million seconds in 2019 for the same period
exchange4media Staff Dec 7, 2020 8:56 AM
As per industry heads, brands have been cautious but there has been an upward swing compared to the last quarter
Noel Dsouza Nov 18, 2020 8:31 AM
The brand has flagged off its festive season campaign with the launch of the TVC
exchange4media Staff Oct 24, 2020 8:00 PM
Industry players say with the heralding of the festive season, brands will look to create influencer marketing campaigns and PR firms will be key in vetting of influencers
Nafisa Shaheen Sep 28, 2020 8:44 AM
Industry observers say while brands will encourage people to ‘celebrate responsibly’, categories like consumer durables, e-comm, online gaming & education will have a bigger presence this year
Misbaah Mansuri Sep 10, 2020 8:40 AM