Industry estimates suggest that e-commerce and quick-commerce platforms together grew 25% year-on-year this festive season

Pooja Yadav Nov 10, 2025 8:51 AM

As festive ad spends touch ₹51,000 crore, creative agencies reveal that this year’s real surge was driven by sharper ideas, data-led storytelling and a new balance between emotion and efficiency

Anuja Jain and Aryendra Khan Nov 5, 2025 9:34 AM

South Asia CEO Harsha Razdan tells e4m that dentsu remains resilient, clocking Rs 500-crore-plus in media billings across 140 clients and maintaining double-digit growth

Tasmayee Laha Roy Nov 3, 2025 9:02 AM

A 5–7% uptick in spends and a print-led recovery signal that tax reform, not just festival demand, is driving the next phase of AdEx growth

Chehneet Kaur Oct 30, 2025 9:24 AM

FCB Kinnect’s Neville Shah believes the real measure of success lies in building work that lasts, not just wins that add up

Soumya Gawri Oct 23, 2025 9:23 AM

Guest Column: Tejinder Gill, Managing Director of The Trade Desk, India, explains how the festive ad frenzy is heating up, with brands pouring billions into the battle for consumer attention

Tejinder Gill Oct 8, 2025 8:27 AM

By making an anti-ad of an anti-ad, Nothing aims to cut through the clutter of festive advertising

e4m Staff Oct 6, 2025 11:13 AM

The slice-of-life brand film revolves around the art of design-led hosting and gifting

e4m Staff Sep 27, 2025 8:33 AM

Conceptualised by Famous Innovations, the film features Aneet Padda in jewellery from the Manifest collection

e4m Staff Sep 23, 2025 4:36 PM

Regional creatives can bring 25–30% higher conversion rates across categories, cut through clutter, build trust and drive repeat purchases, share experts 

Pooja Yadav Sep 23, 2025 9:36 AM

The brand had launched #RapidoSohaay for Durga Puja and #AeHaloWithRapido for Navaratri

e4m Staff Sep 18, 2025 5:56 PM

Industry projections indicate double-digit ad spend increases year-on-year on e-commerce platforms—ranging from 10% to as high as 27%

Sunidhi Vijay and Anuja Jain Sep 2, 2025 8:55 AM

With hundreds of brands crowding every festival with videos, reels, and influencer shoutouts, freshness becomes the rarest commodity

Aryendra Khan and Soumya Gawri Sep 1, 2025 9:38 AM

Several new cars have been launched ahead of the festive season as carmakers hope positive sentiments would return soon among consumers

Kanchan Srivastava Oct 3, 2024 9:52 AM

This year, e4m has curated a list of memorable festive ads that have become an integral part of our celebrations, remaining forever fresh in our minds

Soumya Gawri Sep 19, 2024 9:26 AM

The newsprint cost has increased 7-8% in recent times, crossing $600 USD per metric tonne as compared to $500 six-seven months ago

Chehneet Kaur and Sonam Saini Jul 8, 2024 9:16 AM

Despite spending on IPL, elections and the T20 World Cup, brands will still have budget allocations for the festive months, share industry experts

Aditi Gupta Jul 1, 2024 8:59 AM

While TV & print AdEx is expected to grow by at least 10%, digital AdEx is expected to grow by 40%

Nilanjana Basu Aug 1, 2023 8:37 AM

The data obtained from TAM suggests that advertising volumes of TV and digital witnessed a nominal increase during Aug-Oct; print and radio fared better

Kanchan Srivastava Nov 16, 2022 8:55 AM

The CEO & CCO of McCann Worldgroup India Prasoon Joshi spoke to e4m about what worked for ad campaigns this festive season, and what lies ahead

Tanzila Shaikh Nov 10, 2022 8:11 AM

Media agencies say brands are increasingly showing interest in Connected TV advertising this season, but is it translating into a surge in CTV campaigns? e4m analyses 

Kanchan Srivastava Oct 20, 2022 8:37 AM

Nikhil Gupta, Head of Marketing & Integrated Communications and Commercial Operations - SA, Signify shares insights behind the new campaign, evolving category, expectations from the festive season

Ritika Raj Oct 12, 2022 8:59 AM

Experts say ad spends by startups may get affected this year as unicorns have tightened their purse strings and early-stage startups may not be able to spend as much as unicorns and decacorns

Kanchan Srivastava Sep 29, 2022 8:44 AM

Disney Star Head of Network Entertainment channels Kevin Vaz says the sentiment among advertisers is positive and 2022 will be the best festive season for them compared to the last two years

Javed Farooqui Sep 2, 2022 9:02 AM

The newspaper is calling this festive period Thank God it's Festival (TGIF)

exchange4media Staff Jul 28, 2022 4:51 PM

Data for the period (October 1- November 27) shows the category registered 5.86 million seconds this year, as against 2.39 million seconds in 2019 for the same period

exchange4media Staff Dec 7, 2020 8:56 AM

As per industry heads, brands have been cautious but there has been an upward swing compared to the last quarter

Noel Dsouza Nov 18, 2020 8:31 AM

The brand has flagged off its festive season campaign with the launch of the TVC

exchange4media Staff Oct 24, 2020 8:00 PM

Industry players say with the heralding of the festive season, brands will look to create influencer marketing campaigns and PR firms will be key in vetting of influencers

Nafisa Shaheen Sep 28, 2020 8:44 AM

Industry observers say while brands will encourage people to ‘celebrate responsibly’, categories like consumer durables, e-comm, online gaming & education will have a bigger presence this year

Misbaah Mansuri Sep 10, 2020 8:40 AM