Rapido rolls out two festive ad campaigns

The brand had launched #RapidoSohaay for Durga Puja and #AeHaloWithRapido for Navaratri

by e4m Staff
Published: Sep 18, 2025 5:56 PM | 1 min read

As India gears up for the biggest celebrations of the year, Rapido, a ride-sharing platform, has unveiled two special festive ad campaigns — #RapidoSohaay for Durga Puja and #AeHaloWithRapido for Navaratri. With the festive season leading to heavy traffic congestion and jammed city roads, Rapido aims to ensure that people can reach home, pandals, or celebrations on time, without the stress of delays, stated a press release.

The #AeHaloWithRapido campaign is dedicated to Navaratri revelers, ensuring they can cut through traffic and arrive in time for garba nights. The other one, #RapidoSohaay is tailored for Durga Puja, helping devotees seamlessly do pandal-hoping, visit relatives, attend cultural events, and family gatherings despite the seasonal rush, while keeping the essence and spirit of Pujo alive.

“Festivals in India are about joy, togetherness, and tradition where every minute counts. At Rapido, we believe even a ride should reflect that spirit and no ride should hold up customer’s celebrations. With these two exciting advertising campaigns, we want to turn every trip into a reason to smile— that gets you there on time, without sacrificing comfort or safety whether you’re heading home, visiting family, or just exploring the festive lights.” says Pawandip Singh, CMO, Rapido.

In August, Rapido also launched the #RideLavkarMumbaikar campaign in Mumbai during Ganesh Chathurthi to provide customers with a hassle-free commute.