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We look back at the veteran broadcast journalist’s more than two-decade-long journey across some of India’s leading newsrooms
e4m Staff Sep 5, 2026 12:22 PM
Jayati Somani, Head of Industry – eCommerce, Travel & Casual Gaming, Snap Inc., says brands are facing the challenge of capturing and retaining attention in an increasingly cluttered media environment
The conference will be followed by the sixth edition of Indian Marketing Awards – South
Advertisers remain cautious about paying a premium until ChatGPT Ads proves its ROI
Shantanu David Sep 1, 2026 8:48 AM
Guest Column: Marketing veteran Shubhranshu Singh shares in a social media post his take on OpenAI introducing ChatGPT ads in India
Shubhranshu Singh Aug 28, 2026 11:23 AM
Marketers and agency executives say conversational intent is potentially richer than conventional signals but the real hurdle is not intent but attribution
Shantanu David Aug 28, 2026 8:47 AM
ShareChat and Moj, in partnership with Kantar, launched the ‘State of Microdrama in India’ Report at the Culture Intelligence Summit 2026
e4m Staff Aug 27, 2026 10:49 AM
Populations of countries where previous roll outs happened pale in comparison to India’s; so advertising built around interpreting conversation matters more than it would for a conventional banner ad
Shantanu David Aug 27, 2026 9:23 AM
WPP and Omnicom named first agency partners; self-serve Ads Manager to open on September 4 with daily budgets starting at ₹725
e4m Staff Aug 27, 2026 7:03 AM
That shift was a central theme at the Gurugram edition of ShareChat and Moj’s Culture Intelligence Summit 2026
e4m Staff Aug 26, 2026 11:20 AM
At Culture Intelligence Summit 2026, hosted by ShareChat and Moj, industry leaders discussed how brands could participate in cultural nuances of a moment, while staying true to what it stands for
e4m Staff Aug 20, 2026 8:07 AM
The Culture Intelligence Summit 2026 was hosted by ShareChat and Moj in Mumbai and Delhi
e4m Staff Aug 18, 2026 4:35 PM
With 100 million users in under a year and microdrama already contributing 30% of revenue just months after monetization began, Neha Markanda breaks down the growth story
Sandhi Sarun Aug 17, 2026 8:51 AM
They will oversee the newsroom, reporters, anchors, guest relations, digital teams, and all other editorial functions
As AI assistants reshape online shopping, brands are shifting focus from Google rankings to AI recommendations, making trust, structured data and credibility critical for visibility.
Brij Pahwa Jul 29, 2026 10:26 AM
Meta, Google, X and Snapchat have been summoned to appear before the Parliamentary Standing Committee on Aug 3 amid rising concerns over deepfakes, privacy, misinformation and platform responsibility
e4m Staff Jul 28, 2026 5:49 PM
At e4m TechManch 2026, Coca Cola’s Sumeli Chatterjee and WPP’s Niraj Ruparel explored the future of marketing
e4m Staff Jul 28, 2026 12:34 PM
The Bench examined responses generated by ChatGPT through its Retrieval-Augmented Generation (RAG) system and found that they were not substantially similar to ANI's original reports
e4m Staff Jul 24, 2026 5:36 PM
The tenth edition of the digital marketing conference will be he held on July 24
She held communications leadership roles for several brands, including Netflix India, Vogue India, Lakmé Salon, Audible India, and others
e4m Staff Jul 15, 2026 11:25 AM
Baishali Chatterjee has overall 18 years of experience in brand communications
The publishers accused OpenAI of deleting or rendering billions of ChatGPT conversation logs unsearchable
e4m Staff Jul 10, 2026 9:10 AM
Milind Pathak is also the Founder and Chief Architect of Candescent Intelligence
She is also heading ORF Asian Forum on Global Governance’s Women Led Futures vertical
e4m Staff Jul 4, 2026 12:21 PM
Chatterjee’s expanded portfolio includes Fourth Estate, Perennial, HarperCollins, Harper Business, Harper Fiction, Harper Non-Fiction, Harper Faith, Harper Learning and Harper Hindi
Snapchat’s Kate Bird says the future of social media lies in connection, community and participation, not passive scrolling or automation alone
Brij Pahwa Jun 24, 2026 12:07 PM
He previously served as Managing Editor of the Hindi news channel India Daily Live
e4m Staff Jun 19, 2026 9:06 AM
ShareChat and Moj are scaling the microdrama format rapidly, turning them into high-attention spaces that are increasingly attractive for brands
e4m Staff Jun 15, 2026 2:55 PM
As ChatGPT ads expand beyond US, it emerges as a new ad layer around conversational intent. Once it reaches India, the impact could be felt across search, ecommerce, publishers & performance marketing
Kanchan Srivastava Jun 9, 2026 9:14 AM
Neha Jolly Sawhney, Head of Ad Revenue, and Yagnesh Ravi, Lead Ad Solutions at Snap Inc., discuss Snapchat’s growing adoption among advertisers in India
Sunidhi Vijay Jun 5, 2026 8:57 AM
In his expanded role, Rahul will continue to lead Niva Bupa's integrated marketing function,
On ShareChat and Moj, microdramas generate over 500 million daily episodic views, with audiences following storylines across multiple episodes
NATIVE CONTENT Jun 2, 2026 12:59 PM
From Bajaj's century of trust to Nike's locker-room laughs, this week's ads prove great creative has no single formula
Aryendra Khan May 23, 2026 9:06 AM
Chaturvedi has previously worked with Times OOH, The 3C Company and Vatika Group, among others
e4m Staff May 16, 2026 9:18 AM
Meta also says it plans to roll out Side Chat feature on WhatsApp over the next few months
e4m Staff May 16, 2026 7:35 AM
For the valuation, CEO Ankush Sachdeva reportedly said the company’s eventual market valuation will depend on investor sentiment closer to the IPO
e4m Staff May 14, 2026 10:59 AM
The capital raised will be deployed towards organizational set up, growth working capital, investments into brands, supply chain and stores, and building digital capabilities
e4m Staff May 11, 2026 1:07 PM
With compressed timelines and lower execution costs, clients are pushing agencies to rethink not just how they price creativity and strategy, but also how they structure themselves internally
Kanchan Srivastava May 11, 2026 8:47 AM
Chaturvedi has over 25 years of leadership experience across FMCG, alcoholic beverages, and healthcare
e4m Staff May 9, 2026 10:17 AM
Over the course of his career, he has held senior leadership roles with Marico, PepsiCo, Allied Blenders & Distillers, Bacardi
ChatGPT Images 2.0 could reshape visual marketing by enabling faster, scalable, and localised creative development across campaigns and platforms.
Brij Pahwa May 5, 2026 3:09 PM
Poonam Nikam, Head of Communications – India & SEA, Snap Inc., explains why narrative capital is the true currency of modern communication
Poonam Nikam Apr 27, 2026 5:41 PM
During the earnings call, Ishan Chatterjee, CEO-Sports, JioStar, also highlighted a series of technology-led initiatives aimed at strengthening the platform’s competitiveness
e4m Staff Apr 27, 2026 11:30 AM
Senior journalist and author Anurag Chaturvedi paid homage to Udayan Sharma in a social media post, saying his writing remains highly relevant in today’s communal climate
e4m Staff Apr 23, 2026 4:01 PM
Doug Hott will be replacing Derek Andersen who expected to leave on May 8
This National PR Day, industry leaders decode the transformation of PR in India; its growing influence, expanding mandate, and what lies ahead
Ritika Upmanyu Apr 21, 2026 11:50 AM
Rahul Nag was Director – Brands, Communications and Partnerships at Pocket FM
e4m Staff Apr 20, 2026 3:41 PM