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From Bajaj's century of trust to Nike's locker-room laughs, this week's ads prove great creative has no single formula
Aryendra Khan May 23, 2026 9:06 AM
Chaturvedi has previously worked with Times OOH, The 3C Company and Vatika Group, among others
e4m Staff May 16, 2026 9:18 AM
Meta also says it plans to roll out Side Chat feature on WhatsApp over the next few months
e4m Staff May 16, 2026 7:35 AM
For the valuation, CEO Ankush Sachdeva reportedly said the company’s eventual market valuation will depend on investor sentiment closer to the IPO
e4m Staff May 14, 2026 10:59 AM
The capital raised will be deployed towards organizational set up, growth working capital, investments into brands, supply chain and stores, and building digital capabilities
e4m Staff May 11, 2026 1:07 PM
With compressed timelines and lower execution costs, clients are pushing agencies to rethink not just how they price creativity and strategy, but also how they structure themselves internally
Kanchan Srivastava May 11, 2026 8:47 AM
Chaturvedi has over 25 years of leadership experience across FMCG, alcoholic beverages, and healthcare
e4m Staff May 9, 2026 10:17 AM
Over the course of his career, he has held senior leadership roles with Marico, PepsiCo, Allied Blenders & Distillers, Bacardi
ChatGPT Images 2.0 could reshape visual marketing by enabling faster, scalable, and localised creative development across campaigns and platforms.
Brij Pahwa May 5, 2026 3:09 PM
Poonam Nikam, Head of Communications – India & SEA, Snap Inc., explains why narrative capital is the true currency of modern communication
Poonam Nikam Apr 27, 2026 5:41 PM
During the earnings call, Ishan Chatterjee, CEO-Sports, JioStar, also highlighted a series of technology-led initiatives aimed at strengthening the platform’s competitiveness
e4m Staff Apr 27, 2026 11:30 AM
Senior journalist and author Anurag Chaturvedi paid homage to Udayan Sharma in a social media post, saying his writing remains highly relevant in today’s communal climate
e4m Staff Apr 23, 2026 4:01 PM
Doug Hott will be replacing Derek Andersen who expected to leave on May 8
This National PR Day, industry leaders decode the transformation of PR in India; its growing influence, expanding mandate, and what lies ahead
Ritika Upmanyu Apr 21, 2026 11:50 AM
Rahul Nag was Director – Brands, Communications and Partnerships at Pocket FM
e4m Staff Apr 20, 2026 3:41 PM
Continues as Head of Marketing while stepping into a broader leadership role across ShareChat and Moj’s growth journey
e4m Staff Apr 20, 2026 12:30 PM
Duolingo, Airtel, Magicpin and others have joined the Samay Raina meme wave
Shalinee Mishra Apr 12, 2026 4:36 PM
Earlier, Borda has also worked with ShareChat, Korra, ByteDance, Buzzone and Cookie Digital
At 400 million daily views, microdramas on ShareChat and Moj have built the stadium that never empties - India's most consistent daily gathering of engaged, emotionally invested audiences
NATIVE CONTENT Apr 6, 2026 10:39 AM
ANI had submitted an interim application seeking to prevent OpenAI from using its content to train ChatGPT
Documents related to lawsuits, with copies accessed by e4m, filed in the Delhi High Court show that the battle is intensifying in 2026
Imran Fazal Mar 31, 2026 9:34 AM
Update also include AI replies, better storage control tools, and multi-account access
e4m Staff Mar 27, 2026 1:56 PM
Drew Vollero currently serves as Reddit’s first Chief Financial Officer
e4m Staff Mar 26, 2026 3:03 PM
Sanjoy Chatterjee, National Cluster Head for Bangla and Odia Channels, also heads ZEEL’s East market
e4m Staff Mar 25, 2026 11:08 AM
While Jacob Andreou will report directly to CEO Satya Nadella, Ryan Roslansky, Perry Clarke and Charles Lamanna will continue leading Microsoft 365 apps
e4m Staff Mar 23, 2026 4:25 PM
Along with his new role, Sumit Chaturvedi will continue to build his venture Voice Of India World News
Speaking at the Pitch CMO 2026, Yagnesh Ravi, India Ad Solutions Lead at Snap Inc., positioned Snapchat as a platform where advertisers can tap into audience conversations during the IPL
e4m Staff Mar 19, 2026 8:30 AM
At a time when viewer behaviour is shifting towards daily content habits, microdramas on ShareChat and Moj are generating 300 Mn+ views every day - a scale larger than IPL and sustained daily
NATIVE CONTENT Mar 16, 2026 12:34 PM
Soumitra Maity, Head - PR & Comms, ShareChat & Moj discusses his journey in communications, AI’s impact on the industry, crisis management, executive visibility, startup communications, and more
Ritika Upmanyu Mar 12, 2026 2:49 PM
Kartik Patiar, National Head - M&E, ACHT, Online, at ShareChat & Moj, urges brands to move beyond demographics and tap into language, microdrama, and hyperlocal voices to drive purchase intent
This pilot represents an opportunity to thoughtfully evaluate how brands can participate in advertising within ChatGPT while also driving incremental demand back to retailer and brand destinations
In a series of articles starting today, we will be exploring the impact of AI on search advertising, innovations & disruptions of emerging players, and the role of LLMs in this new marketing matrix
Shantanu David Feb 20, 2026 8:29 AM
Sam Altman, CEO of OpenAI, at India AI Impact Summit 2026 called AI the most consequential tech shift of our time, warning that job transformation will be its first major impact
e4m Staff Feb 19, 2026 1:35 PM
The partnership will enable the streaming platform to integrate ChatGPT, allowing viewers to discover content by expressing intent, mood or context
e4m Staff Feb 19, 2026 12:31 PM
In this Valentine Week edition of e4m Love x PR & Comms, Nandini Chatterjee, Chief Corporate Brand and Communications, Shree Cement expresses what has made PR meaningful for her over the years
Ritika Upmanyu Feb 14, 2026 10:18 AM
OpenAI defines boundaries on privacy and influence as advertising becomes part of the AI chat experience
e4m Staff Feb 10, 2026 10:16 AM
At the ninth edition of the conference, Samir Ratanjankar, Senior VP - JioMart Reliance Retail, will engage in a fireside chat with Gaurav Modi, VP, Vertoz
Super Bowl has turned the debate on AI monetisation into a battle over trust user intent and the future of conversational commerce
e4m Staff Feb 6, 2026 12:23 PM
Anthropic has released a series of ads, including one set to air during Super Bowl LX on February 8, poking fun at the notion of ads showing up in AI chatbots
Celebrating Madan Bahal at 70, Bhaskar Majumdar reflects on his visionary leadership, people-first philosophy, and enduring impact on India’s PR profession
Bhaskar Majumdar Feb 4, 2026 5:44 PM
From a high-stakes Amazon RFP to investing deeply in talent, Minari Shah shares why Madan Bahal’s leadership stands out in Indian PR
Minari Shah Feb 4, 2026 5:18 PM
On Madan Bahal’s 70th birthday, Nandini Chatterjee, Chief Corporate Brand and Communications Officer at Shree Cement, shares timeless learnings from him that every young PR professional should know
Nandini Chatterjee Feb 4, 2026 1:05 PM
Nikhil Dey, Executive Director, Adfactors PR, honours PR legend Madan Bahal with a memorable, heartfelt note on his 70 birthday
Nikhil Dey Feb 3, 2026 10:47 AM
Rajesh Chaturvedi, Co-Founder and Chairman, Adfactors PR, shares how Madan Bahal, who recently turned 70, shaped his journey in the PR industry
Rajesh Chaturvedi Feb 2, 2026 11:56 AM
Users can connect the service with AI assistants such as Claude, Gemini, ChatGPT, Cursor, or any agent of their choice
e4m Staff Jan 28, 2026 11:34 AM
The unit of value in digital advertising is shifting from interaction to outcome, from traffic to trust, and from optimisation to selection
Shantanu David Jan 24, 2026 8:41 AM
As OpenAI tests advertising inside ChatGPT responses, marketers are being forced to rethink performance, trust, and the future economics of digital media, note industry observers
Anuja Jain Jan 23, 2026 9:17 AM
New features launched include insights into how teens spend time on Snapchat and details on new friend connections
e4m Staff Jan 22, 2026 5:57 PM