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Jain was earlier VP, Corporate Strategy and Chief of Staff at Honasa Consumer
e4m Staff Jul 14, 2026 1:05 PM
On July 1, 1941, a 10-second Bulova ad before a baseball game quietly launched the business of television advertising as we know it
Aryendra Khan Jul 1, 2026 12:28 PM
Brands are increasingly participating through experiences, partnerships and cultural platforms but creators note that true representation cannot be restricted to a single month
Shalinee Mishra Jun 22, 2026 1:29 PM
With BFSI marketing facing the challenge of longer customer acquisition & consumer doubt, the increasing emphasis is on trust scores, grievance resolution & brands building confidence-led journeys
Anuja Jain May 20, 2026 8:43 AM
In a conversation with Dr. Annurag Batra, India's original media pioneer reflects on 33 years of Zee, the ₹43,000-crore debt he repaid, and why the best disruption from his house is still to come
e4m Staff Apr 10, 2026 9:11 AM
Behind-the-scenes clip shows another person in the same outfit that Vinícius wears in the ad, suggesting the use of body doubles and CGI
Chikita Sobti, Head of Comms, Castrol India shares her shift from media to comms, sector nuances, and how comms is evolving amid EVs, sustainability, key leadership lessons, and more
Ritika Upmanyu Mar 20, 2026 11:10 AM
Amazon surged 11 ranks from 12th position last year to claim the top spot in the 15th Edition of TRA’s Brand Trust Report, dethroning Dell
As per the report, Tata Motors is on top of the X Index India Report along with Tata Group, including Tata Cliq Luxury and Taj Hotels, in the top 10
e4m Staff Feb 9, 2026 12:10 PM
The company, long established under the Sri Adhikari Brothers banner, has started updating its name across all statutory and regulatory records
e4m Staff Jan 27, 2026 8:56 AM
The Board of Directors of SABTNL has accepted the resignation of Kiran Kumar Inampudi from the role of Chairperson
Aparna Sanyal will continue to be Managing Trustee at IAWRT - Chapter India for another year
e4m Staff Nov 24, 2025 1:38 PM
The Mumbai-based office, which was officially inaugurated on September 23, 2025, marks the company's fifth major international hub
e4m Staff Nov 6, 2025 11:26 AM
Shweta Rangra, Vice President – Marketing, Hafele India, tells us about the company’s brand proposition, 'Maximising what matters the most’, its association with Sachin Tendulkar and more
Anushka Roy Choudhary and Simran Sabherwal Oct 13, 2025 7:58 AM
As a member of the Council, Dr. Almazrouei will play a pivotal role in shaping forward-looking AI policies and spearheading the development of groundbreaking solutions
Vishal Gupta has 19 years’ experience of working in sectors across consumer durables, liquor, FMCG, healthcare
e4m Staff Sep 23, 2025 2:44 PM
The appointment strengthens OpenAI’s global marketing ambitions amid rising competition in the AI sector
e4m Staff Sep 5, 2025 11:53 AM
Namita Joshi currently holds the position of Senior Editor at Navbharat Times
e4m Staff Aug 30, 2025 8:08 AM
Markand Adhikari, a pioneer in Indian broadcasting, introduced sponsorship-based programming and led the group to become India’s first publicly listed TV production company
e4m Staff Aug 26, 2025 8:24 AM
In India’s vibrant and ever-evolving advertising landscape, more brands are beginning to shed tokenism for authenticity
Soumya Gawri Jul 1, 2025 8:22 AM
The analysis accounts for hundreds of millions of views by readers of news articles on the Taboola publisher network
e4m Staff Jun 20, 2025 12:45 PM
Chikita Sobti talks about her win as the Communicator of the year, her journey, and shares learnings from her experience in the comms realm
e4m Staff May 16, 2025 3:56 PM
The paucity of marketing campaigns this Pride Month, brand experts say reflects a quieter approach and a strategic sidestep
Payal Gwalani Jun 29, 2024 8:46 AM
With June marking Pride Month, we take a look at some brands that have consistently spoken up for the LGBTQ+ community
Payal Gwalani Jun 27, 2024 4:00 PM
Jarek Ziebinski to be Chairman of supervisory board of the European hub in Poland
e4m Staff Jan 16, 2024 10:16 AM
Yusuf Merchant has over 24 years of experience in sales, media, and leadership roles at agencies like Rediffusion, Madison, Kinetic and Max (DDB)
The company in a statement said that EbixCash and its 200 affiliates outside the United States are not impacted by the filing and will continue to operate normally
e4m Staff Dec 19, 2023 8:22 AM
The ‘Words of Pride’ campaign highlights the importance of choosing appropriate terminology when addressing the LGBTQIA+ community
exchange4media Staff Sep 6, 2023 6:55 PM
Brands that want to be woke in their messaging, must be clear on the possible backlash and still stand their ground, say experts
Tanzila Shaikh Jun 7, 2023 9:07 AM
NBC Universal will be buying shareholding in Uday Shankar and James Murdoch's BTS Investment and BTS VCC
exchange4media Staff Apr 13, 2023 10:36 AM
The innovative feature will provide live match commentary subtitles, catering to the needs of differently-abled fans
exchange4media Staff Mar 27, 2023 4:49 PM
The campaign is based on the insurer expanding the definition of ‘family’
exchange4media Staff Jan 2, 2023 2:49 PM
The popular Korean band has sung the campaign song ‘Goal of the Century' for the upcoming tournament
exchange4media Staff Sep 26, 2022 12:40 PM
The app has also introduced multilingual programming for its Originals
exchange4media Staff Jun 10, 2022 5:56 PM
Ogilvy and dentsu Webchutney bag spots in Titanium category, VMLY&R in Product Innovation
exchange4media Staff Jun 9, 2022 3:18 PM
BTDT provides solutions to companies facing growth challenges
exchange4media Staff May 5, 2022 12:14 PM
The company provides additional fixed allowance to its employees to meet their personal and family needs
exchange4media Staff Feb 22, 2022 2:36 PM
The company has since apologised and pulled down the 20-second spot
exchange4media Staff Aug 18, 2021 11:27 AM
The company raised $1 million in January 2021 as part of Series A funding
exchange4media Staff Aug 12, 2021 1:03 PM
Thought leaders explain why the industry's first steps towards inclusion, however unsteady and awkward, are nevertheless in the right direction
Nafisa Shaheen Jun 30, 2021 1:17 PM
Users will now be able to access Music TV Channels and Music Video Playlists on a new tab on the homepage
exchange4media Staff Jun 7, 2021 7:38 PM
Indian brands should go beyond lip service, be bold and do some introspection to be seen as an ally to the LGBTQ+ cause, note industry watchers
Mansi Sharma Jun 3, 2021 8:29 AM
The meal can be ordered through the McDonald's app, in-store, drive-through or McDelivery
exchange4media Staff Jun 1, 2021 2:00 PM
The concept of the show is in sync with EORtv's Mission to be inclusive and create acceptance for all communities in society
exchange4media Staff Dec 24, 2020 1:24 PM
The transaction, however, is still under process say promoters of TNP Group that now holds 100% equity in the channel
Tasmayee Laha Roy Dec 4, 2020 12:14 PM
Times Now, Times Now World, ET Now and Zoom will be available in Europe and Mirror Now globally
exchange4media Staff Sep 8, 2020 4:22 PM
‘Tula Kaay Karaaychay’ will be launched on the official YouTube channel of SpotlampE
exchange4media Staff Jul 8, 2020 2:00 AM