HYBE says 'Namaste': K-Pop powerhouse launches Indian subsidiary
The Mumbai-based office, which was officially inaugurated on September 23, 2025, marks the company's fifth major international hub
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Published: Nov 6, 2025 11:26 AM | 1 min read
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HYBE, the company behind worldwide sensations like BTS, SEVENTEEN, and TXT, has launched its new subsidiary, HYBE India Entertainment Private Limited.
The Mumbai-based office, which was officially inaugurated on September 23, 2025, marks the company's fifth major international hub, following successful ventures in Japan, the U.S., Latin America, and China.
The move appears to be a strategic localization effort designed to tap into India's music market and its youth demographic.
नमस्ते India!#HYBEIndia pic.twitter.com/SVZ2TojIw5
— HYBE India (@HYBE_INDIA) November 3, 2025
HYBE India's mission statement is: "Where voices of India become global stories."
"With nearly 185 million users, India's music streaming market is the second largest in the world, making it an ideal market for our growth strategy. The rapid rise of K-pop in India highlights the country's potential, and we are excited to deepen our presence here," HYBE said in its launch statement.
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