SpotlampE forays into Marathi music with hip hop rap single

‘Tula Kaay Karaaychay’ will be launched on the official YouTube channel of SpotlampE

e4m by exchange4media Staff
Published: Jul 8, 2020 2:00 AM  | 2 min read

SpotlampE, the platform for original, independent, non-film music by 9X Media, has announced the launch of its first ever Marathi song ‘Tula Kaay Karaaychay’ by singer Anant Khamkar. The single will be launched on the official YouTube channel of SpotlampE on 7th July. The Song will also be aired on 9X Jhakaas, India’s first Marathi music television channel and on 9XM.

The music has been composed by Btonic and the music video has been directed by Sushant Kamble.  

Commenting on the initiative, Rajitta Hemwani, Chief Content & Operating Officer, SpotlampE said, "9X Media is India's favorite music destination. We take pride in introducing, curating and presenting some of the best music to our listeners and viewers. At SpotlampE, we aim to exceed our content slate beyond mainstream Bollywood music and provide a platform for the untapped and unheard talent of the country. Bollywood film ‘Gully Boy’ was a winch that hauled the underground genre of hip hop music into limelight. With our new song ‘Tula Kaay Karaaychay’, we are introducing two raging voices of the streets- Btonic and Anant Khamkar to our audience. The powerful rap beats and the storytelling in tune with the reality of our society will make this song a chartbuster. The Song also marks our foray into Marathi music.”

Besides the YouTube channel of SpotlampE, ‘Tula Kaay Karaaychay’ will be aired on 9X Jhakaas and on 9XM. The rap song will also be promoted across the social media platforms of SpotlampE and 9X Jhakaas. The track will be available across all the leading music streaming platforms.

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