SpotlampE forays into Marathi music with hip hop rap single

‘Tula Kaay Karaaychay’ will be launched on the official YouTube channel of SpotlampE

e4m by exchange4media Staff
Published: Jul 8, 2020 2:00 AM  | 2 min read
Spotlamp

SpotlampE, the platform for original, independent, non-film music by 9X Media, has announced the launch of its first ever Marathi song ‘Tula Kaay Karaaychay’ by singer Anant Khamkar. The single will be launched on the official YouTube channel of SpotlampE on 7th July. The Song will also be aired on 9X Jhakaas, India’s first Marathi music television channel and on 9XM.

The music has been composed by Btonic and the music video has been directed by Sushant Kamble.  

Commenting on the initiative, Rajitta Hemwani, Chief Content & Operating Officer, SpotlampE said, "9X Media is India's favorite music destination. We take pride in introducing, curating and presenting some of the best music to our listeners and viewers. At SpotlampE, we aim to exceed our content slate beyond mainstream Bollywood music and provide a platform for the untapped and unheard talent of the country. Bollywood film ‘Gully Boy’ was a winch that hauled the underground genre of hip hop music into limelight. With our new song ‘Tula Kaay Karaaychay’, we are introducing two raging voices of the streets- Btonic and Anant Khamkar to our audience. The powerful rap beats and the storytelling in tune with the reality of our society will make this song a chartbuster. The Song also marks our foray into Marathi music.”

Besides the YouTube channel of SpotlampE, ‘Tula Kaay Karaaychay’ will be aired on 9X Jhakaas and on 9XM. The rap song will also be promoted across the social media platforms of SpotlampE and 9X Jhakaas. The track will be available across all the leading music streaming platforms.

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&TV and Mumbai Traffic Police join forces for Road Safety Week

Artists of popular show Bhabiji Ghar Par Hai urge commuters to follow safety rules

By exchange4media Staff | Jan 19, 2023 4:51 PM   |   2 min read

&tv

Road Safety Week is organised annually to promote awareness on road safety measures and rules. This year the Mumbai Traffic Police has teamed up with &TV for an awareness campaign starting January 11-17, 2023. &TV’s immensely popular and beloved bhabhis, Angoori (Shubhangi Atre) and Anita (Vidisha Srivastava), will reinforce numerous road safety measures like wearing helmets, seatbelts, no drinking and driving, among others. Both the bhabhis kicked off the public awareness drive, urging Mumbaikars to follow the rules in their unique style, characteristic of their on-screen personalities.

Talking about Road Safety Week, the Joint Commissioner of Police (Traffic), Pravinkumar Padwal, said, "Road safety is one of the most important goals for the Mumbai Traffic Police and it is our constant endeavour to create safer streets for the citizens of Mumbai. In continuation of this endeavour, we are happy to partner with &TV to spread awareness of various safety measures and traffic violations. Through the use of their popular characters, we hope to positively influence Mumbaikars to take road safety very seriously, for themselves and the safety of others.”

On joining forces with the Mumbai Traffic Police for Road Safety Week, Vishnu Shankar, Chief Cluster Officer, &TV, Zing, Big Magic and Anmol, said, “The Mumbai Traffic Police has always been at the forefront when it comes to road safety and their campaigns have been outstanding. We at &TV are honoured to partner with them on the occasion of Road Safety Week and keep our roads and communities safer together. Angoori Bhabhi and Anita Bhabhi, who enjoy tremendous love from their fans, will be seen urging Mumbaikars to follow the safety rules in their unique style. Apart from the on - ground campaign in Mumbai, we have developed a microsite where people across the country can send personalised road safety videos to their loved ones.”

Adding to this, actor Shubhangi Atre, aka Angoori Bhab hi of Bhabiji Ghar Par Hai, said, “I am delighted to be a part of a campaign that generates awareness about road safety. Understanding and following traffic rules are imperative to avoid endangering your life and others’ lives. My fans can click on andtvroadsafety.zee5.com and send my safety message videos to their loved ones.” Vidisha Srivastava, aka Anita Bhabhi of Bhabiji Ghar Par Hai, adds, "Kudos to the Mumbai Traffic Police for their consistent efforts on educating and sensitising commuters on road safety. Let us all do our bit to make our roads safer for everyone.”

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Ogilvy Mumbai wins Best of Show & Agency of Year in 2022 ONE Asia Creative Awards

A jury of more than 70 top creatives judged this year’s entries

By exchange4media Staff | Jan 16, 2023 4:08 PM   |   5 min read

One

At the One Asia Creative Awards 2022, Ogilvy Mumbai picked up Best of Show, two Best of Disciplines, and the Cultural Driver Award for “Shah Rukh Khan-My-Ad” on behalf of Cadbury Celebrations, and ranking as 2022 ONE Asia Agency of the Year.

The work, created with Wavemaker Mumbai, Rephrase.ai Bengaluru and The Pack Mumbai, won Best of Discipline in Experiential & Immersive and Public Relations, three Golds (one each in Experiential & Immersive, Public Relations, and Social Media), a Silver in Social Media, and three Merits. 

Ogilvy Mumbai, working with Vanilla Films Mumbai and Ronin Labs Pune, also won the ONE Asia Sustainable Development Goals Award for “Memory Karaoke” on behalf of MTV and ARDSI.

Based on cumulative points for awards won, Ogilvy Mumbai is ranked as ONE Asia Agency of the Year, “Shah Rukh Khan-My-Ad” is the Highest Ranked Work of the Year, Cadbury is Client of the Year, and Kainaz Karmakar, Sukesh Nayak and Harshad Rajadhyaksha are tied for CCO of the Year.

Other wins for India were as follows.

Bronze:

  • Ek Type Mumbai “Anek Multi-script” for Google Font in TDC Typography Discipline
  • Ogilvy with Wavemaker, both in Mumbai, “Perk Disclaimers” for Cadbury Perk in Integrated
  • Ogilvy with Vanilla Films, both Mumbai, and Ronin Labs Pune, “Memory Karaoke” for MTV and ARDSI.

Merit:

  • Byju's Bangalore with Dora Digs Mumbai for its own “Master Ji” in Brand-Side
  • Byju's Bangalore with Dora Digs Mumbai for its own “Master Ji” in Film & Video Craft
  • Ogilvy India Gurugram with Vikas Maurya Films New Delhi and Gameplan West Bengal, “The Legacy Project - Indian Handcrafted Textiles” for Pernod Ricard India in Print & OOH Craft

Other Best of Discipline winners were Ogilvy Singapore with Ogilvy Kuala Lumpur for “Flags of Generosity” on behalf of Cadbury in Design, Ogilvy Group Thailand with Illusion CGI Studio, both Bangkok, for Live Long Life Company/Googo Green “No Pests Allowed” in Print & Out of Home, and Dentsu with (Tsuzuku) and Dentsu Craft, all in Tokyo, for Suntory “Tennensui Endless Dawn” in Film & Video Craft.

The Green Award was won by Innocean Worldwide with Planit Production, both in Seoul, for “Hydrogen Garbage Truck” on behalf of Hyundai Motor Group. 

Top 10 ONE Asia 2022 Agency Ranking:

 

  1. Ogilvy Mumbai
  2. Special New Zealand Auckland
  3. Ogilvy Group Thailand Bangkok
  4. Innocean Worldwide Seoul
  5. Ogilvy Singapore
  6. (Tsuzuku) Tokyo (tie)
  7. Dentsu Tokyo (tie)
  8. Ogilvy Malaysia Kuala Lumpur
  9. BBDO Bangkok
  10. TBWA\Media Arts Lab Singapore

 

Other top rankings for ONE Asia 2022 include the following.

  • Independent Agency of the Year: Special New Zealand Auckland
  • Brand-Side/In-House Agency of the Year: LIFULL Tokyo
  • Client of the Year: Cadbury
  • Production Company of the Year: The Post Office Auckland
  • Music & Sound Company of the Year: Resonance Sonic Branding Sydney
  • Agency Network of the Year: Ogilvy Group
  • Agency Holding Company of the Year: WPP
  • Highest Ranked Work of the Year: “Shah Rukh Khan-My-Ad” by Ogilvy Mumbai with Wavemaker Mumbai, Rephrase.ai Bengaluru and The Pack Mumbai for Cadbury Celebrations
  • CCO of the Year (tie): Kainaz Karmakar, Sukesh Naylak, Harshad Rajadhyaksha, all Ogilvy
  • ECD of the Year (tie): Jonathan McMahon and Lisa Fedyszyn, both Special New Zealand Auckland
  • Creative Director of the Year: Arnya Karaitiana, Special New Zealand Auckland
  • Art Director of the Year: Kimberley Scott, Special New Zealand Auckland
  • Copywriter of the Year: Anh Nguyen, TBWA\Media Arts Lab Singapore

Overall, there were 18 Gold, 19 Silver, 28 Bronze and 56 Merit ONE Asia winners for entries from Australia, Mainland China, India, Japan, New Zealand, Philippines, Singapore, South Korea, Taiwan-China, Thailand and Vietnam.  The top five countries were Thailand with 31 winners, India and New Zealand with 17 each, Japan with 16, and Singapore with 12.

A jury of more than 70 top creatives from 19 APAC countries and regions — as well as a handful of international creative leaders — judged this year’s entries. 

 

After years of running The One Show Greater China, The One Club Asia, part of The One Club for Creativity, expanded the scope of the awards last year to include all of Asia Pacific as ONE Asia. 

 

Eligible countries and regions for ONE Asia are Australia, Bangladesh, Bhutan, Brunei, Cambodia, East Timor, Greater China (Chinese Mainland, Hong Kong, Macau, Taiwan), India, Indonesia, Japan, Korea, Laos, Malaysia, Maldives, Mongolia, Myanmar, Nepal, New Zealand, Pakistan, Papua New Guinea, Philippines, Singapore, Sri Lanka, Thailand, and Vietnam.

 

Starting this year, ONE Asia is now part of The One Club’s renowned Global Creative Rankings for 2022.  ONE Asia award wins now gain international recognition for agencies and brands, and contribute as appropriate to network and holding company global rankings totals.  The final One Club Global Creative Awards recap for 2022, incorporating points from ONE Asia, will be announced on January 17, 2023.

 

The One Club Greater China office was founded in 2000, hosting a series of youth events in China, and added The One Show Greater China Awards and related Creative Week programming eight years ago.  In the past 20 years, the team has focused on promoting creativity in the APAC region, and greater communications between Greater China and the global industry.  This expanded focus prompted the office to rebrand as The One Club Asia.

 

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Chennai Heats crowned champions of INBL inaugural 5x5 season

This season’s 5x5 championship alone has seen substantial investment in organising the event in four different cities, together with close to 40 lakhs rupees in prize money.

By exchange4media Staff | Jan 15, 2023 9:24 PM   |   4 min read

league
Headstart Arena India (HAI), - has successfully completed its inaugural Indian National Basketball League (INBL) 5x5 season. INBL 2022 was played across three rounds of intense league action in three different venues-Kochi, Pune and Delhi -before making their way to the playoff - Finals in Bengaluru. The finals was held in the Sree Kanteerava Stadium with all the pomp and pageantry with the Honourable Governor of Karnataka Sri. Thaawarchand Gehlot in attendance to facilitate the players with awards. 
The Finals was played against the Chennai Heats and the Home team Bengaluru Kings. The exciting southern derby was played in two legs with Chennai Heat comfortably taking both the games with the aggregate score of 183 - 151. M. Arvind Kumar from Chennai Heat was adjudged MVP of the season 2022-23 and the MVP was awarded a Rs.50,000 and an Oben Electric bike.
HAI was appointed by The Basketball Federation of India (BFI) and launched The INBL in November 2021 with substantial investment from Rupinder Brar, Chairman of HAI and a group of investors, with the purpose to increase the popularity of basketball in India and improve the standards in Indian basketball. The INBL, more seen as a concept, and not as a mere cluster of competitions, is a comprehensive, holistic basketball project encompassing all formats of the game involving multiple age groups right from the grassroots. 
The first set of INBL competitions was held successfully between March-May 2022 with the conduct of the INBL 3x3 Season 1 held in 20 cities across India involving more than 9000 players in four categories - Men, Women, U18 Men, U18 Women. The champions of the INBL 3x3 National Finals, held in May 2022, went on to become the first all-Indian roster to participate in a FIBA 3x3 World Tour event. The quartet that was the INBL 3x3 National U18 champions were exactly the foursome that comprised the Indian National U18 team that won the historic silver medal at the FIBA 3x3 U18 Championship in October last year.
This competition helped raise India’s ranking on the world stage as measured by FIBA, the international body.
This season’s 5x5 championship alone has seen substantial investment in organising the event in four different cities, together with close to 40 lakhs rupees in prize money. The teams represented six cities Bengaluru, Chandigarh, Chennai, Delhi, Mumbai and Kochi – the players coming from their surrounding areas representing the top talent in India.
Rupinder Brar, Chairman and Director, INBL said: “We are pleased to be working with BFI to launch this great initiative. A great opportunity for the top talent in India to have a platform to showcase their ability against well matched opposition. This is the second initiative we have promoted, after running a very successful 3x3 tournament earlier this year, with unprecedented representation. We hope to continue helping to develop the sport at all levels and ultimately help India compete at a higher level on the world stage.
Dushyant Khanna, Director INBL said: “Bringing a new Basketball era to India and great development of Indian talent makes it a unique proposition for Indian basketball. It’s great to see that our group investment come to life with so much great competition. We will continue to do this and hopefully attract some other partners for this great journey” 
Headstart Arena India brings in the international experience and the passion for basketball with the sole aim to revolutionizing and to bring Indian basketball to the world stage. At the Helm of HAI, Parveen Batish who brings in the international expertise and the pure passion to help Indian basketball and provide the Indian talent a stage to realise their talents through INBL. Parveen Batish said: “I have been really impressed with the level of competition we have had through this competition. We are on a journey to discover talent and this is just the start. We thank our sponsors Punvec, Konze, Vedanta Sesa Goa for supporting our vision and making this season possible.”
Oben Electric bike was gifted to the MVP by Mr Pratik Gauri, Founder & CEO of 5ire, a sustainable Blockchain Unicorn Company. On this occasion Gauri commented “we at 5ire share the collective vision of the Honourable PM Modi’s “Khelega India, Badega India”
Headstart Arena India (more info on the company) HEADSTART (HAI) has been put together for the sole purpose of running National Basketball Leagues across both 3x3 and 5x5 games. HAI has been awarded a 5-year licence (+5- year option) by the Basketball Federation of India (BFI) to run, promote and monetise 3x3 and 5x5 national competitions in India, for both men and women. HAI has also been tasked to promote basketball in India and drive participation at all levels and discipline – players, coaches, officials and administrators. 

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P.K.D. Nambiar’s book ’You Too Can Be a Brand’ launched in the Capital

The book launch was attended by Shashi Tharoor, ICCR Chairman Vinay Sahasrabuddhe, Dilip Cherian among others.

By exchange4media Staff | Jan 13, 2023 8:14 PM   |   2 min read

Book Launch

Political analyst and marketing strategist P.K.D. Nambiar’s book -’You Too Can Be a Brand’, was recently launched in the Capital.

The book launch  had it all, a power packed panel to discuss a rather interesting topic -“political branding” as his book is about the art of brand management. 

 The launch of ‘You Too Can Be a Brand’ had Dilip Cherian give the introductory speech. The panel discussion had Shashi Tharoor, ICCR chairman Vinay Sahasrabuddhe and PKD on the dais and was moderated by Priya Sahgal, Sr. Executive Editor, NewsX.

 Dr Sahasrabuddhe was of the view that “branding only helps you showcase your virtues and qualities. It cannot help one appear what he/she is not.” However, Tharoor pointed out that “brand consciousness is very reflexive, people hear a name and immediately some association props up in their minds. The problem is that the association is not always what the person wants you to associate with them. In my own case there are people who have had a very negative association which was built up by my critics and enemies; and others who have a positive association based on what they have seen of me.” 

Amongst other things Tharoor was probably referring to the witch-hunt that followed after his late wife’s death until he was cleared by the courts. But as Sahasrabuddhe summed up very aptly, “in the end it’s the real self that matters and which always stands out”. It was a lively discussion with some banter and a conversation that branded the evening as a success.

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Business Today Banking & Economy Summit 2023 on Jan 13

Policymakers, regulators, senior bankers & financial service executives, fintech, and big-tech companies will dissect key trends and banking industry issues

By exchange4media Staff | Jan 12, 2023 3:34 PM   |   4 min read

summit

The Business Today Banking & Economy Summit 2023 returns with an exceptional line-up of policymakers and regulators, top executives from banking and financial services, fintech start-ups, tech corporations, aggregators, card companies, and other key stakeholders. The summit, which will be hosted on January 13 at the St. Regis Hotel (Imperial Hall) in Mumbai, will discuss significant trends and concerns relating to the evolving business and operating environment in the banking and financial services sector.

The agenda for Business Today Banking & Economy Summit 2023 has been meticulously set against the backdrop of the global economy facing extraordinary challenges, such as tremendous unpredictability in demand; an economic slowdown; supply chain disruption; rising inflation; and interest rate hikes. This annual intellectual summit will feature panel discussions and fireside conversations where eminent speakers discuss how, despite these obstacles, the Indian economy is in better form than most other emerging economies and the global economy, but is yet not immune to the global crises' repercussions.

Nitin Gadkari, Minister of Road Transport & Highways will speak on Investing in Infrastructure to Drive Economic Growth, while Dr. Bhagwat Kishanrao Karad, Minister of State, Ministry of Finance, will dwell on the topic Serving the nation – Reinforcing the Backbone of India’s Economy. Shaktikanta Das, Governor, Reserve Bank of India will address delegates on The Economy & Banking: Riding the Storm.

Speaking on the topic Banking on a High: The Big Turnaround & Challenges Ahead will be Amitabh Chaudhry, MD & CEO, Axis Bank. Top bankers and executives who will participate in a much-sought-after discussion on the Banking on the Economy include Soumya Kanti Ghosh, Group Chief Economic Advisor, SBI; D.K. Joshi, Chief Economist, CRISIL; Madan Sabnavis, Chief Economist, Bank of Baroda; and Shubhada Rao, Founder, QuantEco.

The discussion on Banking in the Digital Age will have Rajnish Kumar, Chairman, BharatPe and Former Chairman, SBI, R. Subramaniakumar, MD & CEO, RBL Bank; and Murali Ramakrishnan, MD & CEO, South Indian Bank in attendance.

Discussing Banking & Fintech: A New Partnership, the rise of Fintech, market-based financial intermediation, innovative financial goods, and services will be CSB Bank MD & CEO Pralay Mondal, TamilNad Mercantile Bank MD & CEO S Krishnan, A.K. Purwar, Chairman, IIFL Finance and Former Chairman, SBI; A.P. Hota, Independent Director, Federal Bank and Former MD & CEO, NPCI; Anirban Mukherjee, CEO, PayU; and Sanjay Doshi, Partner, Head – Financial Services Advisory, KPMG in India

The NBFC angle will be deliberated by Ramesh Iyer, Vice-Chairman & Managing Director, Mahindra Finance; Umesh Revankar, CEO & MD, Shriram Transport Finance Company; and Manish Shah, MD & CEO, Godrej Capital.

Green is the flavour of the season, and a panel will deliberate on Sustainable Finance in the Green Economy. The participants are Vineet Rai, Founder and Managing Partner, Aavishkaar Capital; Ankur Khurana, Managing Director, Corporate, Commercial and Institutional Banking, India, Standard Chartered Bank; and Vijay Nirani, MD, MRN Group.

A discussion on the relevance and outlook for small finance banks and payments banks will be taken on by Rajeev Yadav, MD & CEO, Fincare Small Finance Bank; Anubrata Biswas, MD & CEO, Airtel Payments Bank; Rishi Gupta, MD & CEO, Fino Payments Bank; and Sanjay Agarwal, MD & CEO, AU Small Finance Bank

The Chairman of the National Bank for Financing Infrastructure and Development, K.V. Kamath, will discuss the Future of Banking in an Uncertain World. Arundhati Bhattacharya, Chairperson and Chief Executive Officer of Salesforce, will speak on the topic A Lifetime in Banking – Arundhati’s Story.

The opinions of Kaustubh Kulkarni, Senior Country Officer - India & Vice Chairman, Asia Pacific, JP Morgan; Hitendra Dave, CEO, HSBC India; Ashu Khullar, CEO, Citibank India; Sanjiv Chadha, MD & CEO, Bank of Baroda; V. Vaidyanathan, MD & CEO, IDFC First Bank; and Piyush N. Singh, Senior Managing Director, and India Business Lead, Accenture, will be presented through a discussion on Banking on the Competitive Edge.

The Business Today-KPMG Best Banks & Fintech Awards presentation ceremony will wrap up the summit's conclusion. The Business Today Best Banks Awards are the most sought after in the industry because they combine quantitative ranking utilising the most comprehensive set of parameters with qualitative ranking based on bank inputs examined by a super-eminent jury panel. The jury panel was led by K.V. Kamath.

 

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Emmanuel Upputuru hosts show with JJ Tax founder Jambukeswaran

It is a weekly show that will talk everything about money and its related things

By exchange4media Staff | Jan 11, 2023 6:28 PM   |   2 min read

EFGH

Brands these days use all kinds of content to tell their story and engage with their customers. Talk shows are not new in that sense. What’s probably new in “Under The Money Plant” is that the agency behind the new podcast series is also in front of the camera. The show features EFGH’s founder Emmanuel Upputuru talking with their client JJTax’s founder Jambukeswaran.

‘Under the Money Plant’ podcast is yet another interesting creation from EFGH Brand Innovations, which helps in simplifying the finance industry for people who have very little knowledge of it. The show claims it will discuss financial issues that are relatable to the average follower.

In its first episode called “Rules: CA versus CD” the two founders debate how the tax consulting firm helps people follow the rules and how creative directors live to break rules to earn their income.

From the look of the teasers and the first episode the show promises to be a tongue-in-cheek yet informative session where the two heavyweights didn’t hold anything back. When we spoke to CA Jambukesarwan, Founder and Director JJ Tax about the new podcast, this is what he had to say, “Emmanuel has a big influence within the advertising industry and we wanted to leverage that. Through this podcast series we would like to reach both individuals and also the companies. Emmanuel comes across as a genuine person with common issues that people in the industry face. I didn’t know I could do this, but he made it look easy.”

Emmanuel is really thrilled about this new podcast series and this is what he had to say, “The idea of the show started out casually and then one day we were sitting in front of the camera. It was fun, we didn’t write any script. And guess what, the episode was shot in one take. I wanted to keep it as organic as possible. It was fun to partner with Jambu and do this. We don’t how many episodes we will do. We already have shot two, planning one around the budget. Let’s see how they are received.” 

EFGH Brand Innovations started last year has been producing some cool work for clients like Giving Tuesday, McCain Foods, JJ Tax, DCM and a few in the pipeline.

JJ Tax is a One Stop Solution that helps customers with their Filing Tax Returns, GST Returns, TDS Filing, Accounting, StartUp Services and a bunch of Compliances.

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Top advertisers, agencies of Nepal honoured with 'AAN Samman'

The felicitation was part of the association's 23rd annual general meeting

By exchange4media Staff | Jan 9, 2023 11:07 AM   |   2 min read

Advertising Association of Nepal

The 23rd Annual General Meeting (AGM) of the Advertising Association of Nepal (AAN) was held under the chairmanship of Som Prasad Dhital. Dr Baikuntha Aryal, Secretary at the Ministry of Communication and Information Technology attended the program as the Chief Guest.

For the first time on this occasion, the Advertising Association of Nepal (AAN) of Nepal has felicitated advertising agencies and the key advertisers in the country with “AAN Samman”. AAN Samman is an honor by Advertising Association of Nepal for their key contributions in the industry.

Outreach Nepal has also been felicitated for their continuous outstanding achievements to bring international recognitions to Nepali advertising. Ujaya Shakya, Founder Managing Director receives AAN Samman from the Chief Guest of the program and the President of the association.

Receiving the greatest advertising industry honor in the large presence of representatives of government agencies, media, fellow agencies and key advertisers in the country, Shakya says, “I would like to thank my team, my clients, our extended partners and all others who have been directly or indirectly involved on this journey to keep transforming marketing communication ecosystem in Nepal”. Wunderman Thompson, popularly known as Thompson Nepal, also received the felicitation during the occasion. The key advertisers in the country –Ministry of Health and Population, Ncell, Dabur, Coca-Cola, NIC Asia Bank Limited, Chaudhary Group and Shankar Group also receives felicitation on the same occasion.

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