advertising-india
Populations of countries where previous roll outs happened pale in comparison to India’s; so advertising built around interpreting conversation matters more than it would for a conventional banner ad
Shantanu David Aug 27, 2026 9:23 AM
As the case comes up before the Delhi HC today, Beco doubles down with new hoardings built around the controversy
e4m Staff Aug 21, 2026 2:23 PM
Non-print revenue share up 11-13 pps over seven fiscals; balance-sheet strength continues to support credit profiles
e4m Staff Aug 19, 2026 7:28 PM
Kumar said advertisers also need to recognise that CTV, despite being consumed on a large screen, has multiple utilities
Imran Fazal Aug 19, 2026 6:27 PM
The report, The Connected TV Era: India’s New Prime Time, finds that one-third of CTV viewers are already aware of FAST, while one in five is watching it
e4m Staff Aug 19, 2026 5:45 PM
FAST viewers also spend more time on CTV overall, averaging 3.4 hours a day compared with 2.9 hours across the entire CTV audience
e4m Staff Aug 19, 2026 5:33 PM
The Nimble Labs will manage Quora's local ad sales and commercial operations in India, with advertisers reporting uninterrupted campaign continuity two months into the transition
e4m Staff Aug 12, 2026 12:36 PM
As Chairman and Co-Founder of Fodxpert Ally Pvt Ltd alongside Khushi Singh, Qureshi has successfully steered the brand Fodxpert through five impactful years
NATIVE CONTENT Aug 6, 2026 10:33 AM
Dabi will lead teams across engineering, analytics, AI and UI/UX, driving technology-led innovation across the agency
e4m Staff Jul 23, 2026 4:59 PM
As install costs remain among the world's lowest, Indian gaming apps are drawing greater interest from brands and advertisers
Anuja Jain Jul 20, 2026 9:03 AM
From management trainee to Chairman, Karkare's four-decade journey with Ulka is a rarity in an industry built on churn
e4m Staff Jul 15, 2026 10:37 AM
From early search advertising to programmatic and attention-led media, the Teads India MD has built a career across some of the industry's defining milestones
e4m Staff Jul 12, 2026 8:00 AM
The tech giant has said that the ruling departs from established legal precedent in India as it challenges the Delhi High Court verdict on trademark keyword bidding
According to industry forecasts, India's intelligence advertising revenue, the category built around AI-powered search and discovery, is forecast to cross 2.5 billion dollars in 2026, growing 9%
Anuja Jain Jul 6, 2026 9:09 AM
Gandharv played a key role in strengthening Hybrid's presence in the Indian digital advertising ecosystem
As Connected TV scales beyond premium reach, advertisers are asking harder questions on frequency, transparency and business outcomes
Kanchan Srivastava Jun 29, 2026 8:48 AM
As Zee bets big on football and brands like Mahindra, Diageo and Apple line up FIFA campaigns, industry heads say Indian marketers are chasing fans, cultural relevance and a global audience
Aryendra Khan Jun 17, 2026 8:55 AM
Guest Column: Ganapathy Viswanathan, Communication Consultant & Author, writes how the conversation around Women’s T20 World Cup is shifting towards audience delivery, engagement & commercial returns
Ganapathy Viswanathan Jun 15, 2026 4:44 PM
Self-serve advertising is being viewed in the industry as a natural extension towards in-house control, reshaping of media planning, and an attempt to reduce friction for smaller players
Anuja Jain Jun 15, 2026 8:52 AM
Neha Jolly Sawhney, Head of Ad Revenue, and Yagnesh Ravi, Lead Ad Solutions at Snap Inc., discuss Snapchat’s growing adoption among advertisers in India
Sunidhi Vijay Jun 5, 2026 8:57 AM
As CEO of OMD India and a Cannes Lions 2026 Media juror, Anisha Iyer believes the strongest media ideas are deceptively simple, and that complexity is often mistaken for craft
Aryendra Khan Jun 4, 2026 9:08 AM
The issue focuses on two developments. One, with the legal risk and infrastructure capital, whereas the other is about creativity, tech, innovation, defining where Indian business is headed together
e4m Staff May 28, 2026 2:27 PM
Preeti Lobana of Google, Priyanka Salot of The Sleep Company; Hephzibah Pathak of WPP Creative; Harman Dhillon of Unilever and Influencer Kusha Kapila are amongst the top 5
e4m Staff May 26, 2026 10:26 PM
The honour recognised Prasoon Joshi’s extraordinary contribution to Indian advertising and media
e4m Staff May 22, 2026 2:03 PM
Rohan Mehta has taken over the role of Chief Transformation Officer at OAI
Prior to this, Abhishek Jha worked at Snap Inc. as Industry Manager - Streaming Gaming & Technology
e4m Staff Feb 17, 2026 9:08 AM
Jitender Dabas has been leading Cheil X as the CEO for the past 10 months
e4m Staff Feb 11, 2026 11:29 AM
Rediffusion managed BMW India’s creative, digital, strategy and dealer communications since 2022
e4m Staff Jan 19, 2026 1:43 PM
In his new role, Roy will be responsible for managing the emerging businesses from the SMB, Mid-Market & Start Up categories across the region
e4m Staff Jan 15, 2026 11:34 AM
Raman Kumar Chugh's Manifest Marketing Management LLC to develop an agency network in India
e4m Staff Dec 16, 2025 10:50 AM
According to Sean Donovan’s internal memo, accessed exclusively by e4m, the trio’s mandate is to use shared investments in creativity, expertise, tools and AI to lift performance
Tasmayee Laha Roy Dec 2, 2025 9:20 AM
Rohan Mehta previously served as the CEO of FCB Kinnect, while Chandni Shah held the position of COO at the company
Neeta Nair Dec 1, 2025 11:06 PM
This follows global leadership announcements as Omnicom–IPG integration progresses
Neeta Nair Dec 1, 2025 8:53 PM
Prateek Roy will lead Cinema, Sponsorship, and Non-Traditional Media business for the agency
e4m Staff Dec 1, 2025 12:14 PM
Rajat Mendhi’s mandate will be to drive planning and cultural insight development for the agency
e4m Staff Oct 14, 2025 9:22 AM
Sanon is the brand ambassador for its new campaign conceptualised by Contract Advertising
exchange4media Staff Oct 11, 2021 10:43 AM
Pawan Jailkhani, Chief Revenue Officer of 9X Media, talks about the growth of the music genre, new advertisers, and focus areas for 2021
Sonam Saini Jan 11, 2021 9:28 AM
2020 saw a list of marquee OOH appointments along with influential heads moving on from their leadership post. e4m takes a look at some of these prominent developments
Noel Dsouza Dec 30, 2020 8:36 AM