Larger role for Rohan Mehta; Chandni Shah to be CEO of Kinnect-22feet Tribal
Rohan Mehta previously served as the CEO of FCB Kinnect, while Chandni Shah held the position of COO at the company
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Published: Dec 1, 2025 11:06 PM | 1 min read
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- Chandni Shah has been appointed CEO of the newly unified Kinnect and 22feet Tribal entity, following the Omnicom-IPG merger.
- Rohan Mehta will assume a new role leading digital integration and capability development across Omnicom Advertising India.
- Chandni Shah co-founded Kinnect at 22 and has been instrumental in its growth into a leading independent digital agency in India.
- Rohan Mehta transitioned from a promising IT career to co-found Kinnect, which has grown into one of the largest independent digital agencies in the country within seven years.
e4m has exclusively learned from reliable sources that Chandni Shah will take on the role of CEO for the newly unified Kinnect and 22feet Tribal entity.
At the same time, Rohan Mehta will step into a significant new mandate, leading digital integration and capability development across Omnicom Advertising India. This shift follows the Omnicom–IPG merger. While global announcements have been made, the formal communication for India is still awaited.
Chandni Shah co-founded Kinnect at the age of 22, spotting the digital marketing opportunity early and bringing experience from top agencies. Today, she is recognised as one of the youngest and most successful women leaders in the digital industry, playing a key role in growing Kinnect into one of India’s leading independent digital agencies.
Rohan Mehta left a promising IT career to build Kinnect from the ground up. In just seven years, he scaled it into one of the country’s largest independent digital agencies. A forward-thinking leader, he has built a strong client portfolio across FMCG, BFSI, fashion, retail, and real estate, while developing a 350+ team of Kinnectors focused on learning, growth, and excellence.
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