rohan-mehta

Influencers’ deep and direct connections with their audiences help brands to reach consumers say experts from KWAN Entertainment, Amway, BBLUNT, Social Kinnect & Golinopinion

Misbaah Mansuri 20-August-2018

Along with handling creative duties of the brand, Social Kinnect will also be responsible for their online reputation management as well as for strategising on-ground store promotions

exchange4media Staff 23-July-2018

Your access not for sale, big victory for all internet users, say Industry experts

Apeksha Mishra 13-July-2018

Saini comes with a vast experience of over 19 years spread across digital and social media, data analytics and product engineering

exchange4media Staff 14-February-2018

Rohan Mehta on the standout trends in digital marketing, AI, appointing Gerard Jayaranjan as National Creative Director and the importance of influencers

Anam Khan 21-December-2017

Social Kinnect, which won the account in a multi-agency pitch, will kickstart this relationship with a campaign for the Mumbai Half Marathon

exchange4media Staff 07-June-2017

Safari Bags takes the big leap into digital with this association, gets set to launch the brand online

exchange4media Staff 21-March-2017

The mandate includes the digital duties of creative strategy and management of the brand’s digital assets

exchange4media Staff 16-March-2017

Understanding of media buying and planning in digital is a lot different than in mainline. The basic skillsets required have changed drastically, while mainline was all about relationships and bulk buying, digital is completely driven by platforms, analysis and targeted buying. Hence it becomes all the more important for brands to think of both these factors at the same time, writes Rohan Mehta, CEO, Social Kinnect

Rohan Mehta 17-January-2017

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