Rajat Mendhi appointed Head of Planning - India at S4Capital’s Monks
Rajat Mendhi’s mandate will be to drive planning and cultural insight development for the agency
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Published: Oct 14, 2025 9:22 AM | 1 min read
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- S4Capital's Monks has appointed Rajat Mendhi as Head of Planning for its India business, responsible for leading the planning team and shaping cultural insights.
- Mendhi will work alongside key agency leaders, including Managing Director Ketan Desai and Chief Creative Officer Sandipan Bhattacharyya, to enhance the agency's overall strategy.
- He emphasized the evolving advertising landscape, highlighting the connection between creativity, data, and technology, and the opportunities for innovation this presents.
- Ketan Desai noted Mendhi's strong track record in leveraging cultural insights for business impact, which will strengthen the agency's strategic capabilities in a competitive market.
S4Capital’s Monks has appointed Rajat Mendhi as Head of Planning for its India business.
In this position, Mendhi will be responsible for leading the planning team and shaping cultural insights for the agency. He will collaborate with Managing Director Ketan Desai, Chief Creative Officer Sandipan Bhattacharyya, and Head of Media Niranjan Singh to strengthen the agency’s overall strategy.
Commenting on his appointment, Mendhi said the advertising landscape is evolving quickly, with creativity now deeply connected to data and technology. He believes this shift opens up new opportunities for innovation. He added that his strategic approach focuses on staying relevant to changing trends while remaining grounded in human understanding. Mendhi also shared that he looks forward to contributing to how brands connect with audiences in a dynamic and ever-changing environment.
Ketan Desai said that bringing Mendhi on board enhances the agency’s strategic strength in India. He noted that Mendhi has a strong track record of turning cultural insights into meaningful business impact and that his expertise will help brands succeed in a competitive market.
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