S4 Capital’s Monks ropes in Niranjan Singh as Head of Media - India
Prior to Monks, Singh served as Head of media for LEGO APAC & Amazon Prime Video SEA at IPG Initiative
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Published: Sep 29, 2025 5:11 PM | 2 min read
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- Monks, the operating brand of S4 Capital, has appointed Niranjan Singh as the Head of Media for India, effective immediately, to lead its media business with a focus on data-driven strategies and integrated marketing solutions.
- Singh will collaborate with Ketan Desai and Sandipan Bhattacharyya to enhance Monks' full-funnel media capabilities and strengthen its position as a full-service digital marketing partner in the evolving digital landscape.
- The appointment aims to expand Monks' presence in South Asia, improve client relationships, and leverage AI and advanced technology for measurable business outcomes.
- With over 18 years of experience in media strategy for global brands, Singh previously held leadership roles at LEGO APAC and Amazon Prime Video Southeast Asia, and expressed enthusiasm for contributing to Monks' AI-driven marketing approach.
Monks, the operating brand of S4 Capital, has appointed Niranjan Singh as the Head of Media for India with immediate effect.
In his new role, Singh will lead the company's media business in India, focusing on data-led strategies, innovation, and integrated marketing solutions that help clients achieve stronger business results. He will also work on expanding Monks' full-funnel media capabilities to support brands in a rapidly evolving digital landscape.
Singh will work closely with Ketan Desai, Managing Director of Monks India, and Sandipan Bhattacharyya, India Head – Creative, to strengthen the company's position as a full-service digital marketing partner. According to the company, the appointment reflects Monks' commitment to expanding its presence in South Asia, strengthening client relationships, and leveraging AI and advanced technology to deliver measurable business outcomes.
Welcoming Singh to the team, Fay Denis du Peage, Senior Vice President – Media, Monks APAC, said his leadership and industry experience will play an important role in enhancing the company's media capabilities in India and across the Asia-Pacific region. She added that his expertise will help clients drive growth through technology, innovation, and data-driven solutions.
Singh brings more than 18 years of experience across India and Southeast Asia. During his career, he has worked with leading global brands including P&G, FrieslandCampina, Colgate-Palmolive, GSK, LEGO, Amazon Prime Video, NIVEA, Mercedes-Benz, Kraft Heinz, and Electrolux.
Before joining Monks, he served as Head of Media for LEGO APAC and Amazon Prime Video Southeast Asia at IPG Initiative. Earlier, he held leadership roles at GroupM across India, Vietnam, and Indonesia, where he led media strategy for several major international clients.
Speaking about his appointment, Niranjan Singh said he is excited to join Monks and contribute to its AI-driven approach to marketing. He said artificial intelligence has the potential to go beyond improving efficiency by helping brands achieve meaningful business growth. He added that he looks forward to building innovative media solutions that combine AI with human creativity to help clients stay ahead of digital transformation.
Ketan Desai, Managing Director of Monks India, said India continues to be an important market for the company's growth because of its rapidly evolving digital ecosystem and strong focus on innovation. He added that Singh's regional experience and proven track record in leading media transformation for global brands make him the right choice to strengthen Monks' media business in India and South Asia.
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