S4 Capital’s Monks ropes in Niranjan Singh as Head of Media - India
Prior to Monks, Singh served as Head of media for LEGO APAC & Amazon Prime Video SEA at IPG Initiative
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Published: Sep 29, 2025 5:11 PM | 2 min read
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- Monks, a brand of S4 Capital, has appointed Niranjan Singh as Head of Media for India, effective immediately, to lead media operations with a focus on data-driven strategies and integrated marketing solutions.
- Singh aims to expand Monks' full-funnel media capabilities and help brands adapt to the evolving digital landscape, collaborating closely with the company's leadership team.
- His appointment is part of Monks' strategy to enhance its presence in South Asia and leverage AI and advanced technologies for measurable business outcomes.
- With over 18 years of experience in media strategy for global brands, Singh previously held leadership roles at LEGO and Amazon Prime Video, and he expressed enthusiasm for integrating AI with creative marketing solutions.
Monks, the operating brand of S4 Capital, has appointed Niranjan Singh as Head of Media for India with immediate effect.
In his new role, Singh will lead Monks’ media operations in India, with a focus on data-driven strategies, innovation and integrated marketing solutions aimed at delivering better business results for clients. He will also work towards expanding the company’s full-funnel media capabilities to help brands navigate the changing digital environment.
Singh will work closely with Ketan Desai, Managing Director of Monks India, and Sandipan Bhattacharyya, India Head – Creative, to further strengthen Monks’ position as a full-service digital marketing partner. The company said the appointment is part of its efforts to expand its presence across South Asia, build stronger client partnerships and use AI and advanced technologies to deliver measurable business outcomes.
Welcoming Singh to Monks, Fay Denis du Peage, Senior Vice President – Media, Monks APAC, said his leadership experience and industry knowledge will help strengthen the company’s media capabilities in India and the wider Asia-Pacific region. She added that his expertise will support clients in achieving growth through technology, innovation and data-led solutions.
Singh brings more than 18 years of experience across India and Southeast Asia. Over the course of his career, he has worked with several global brands, including P&G, FrieslandCampina, Colgate-Palmolive, GSK, LEGO, Amazon Prime Video, NIVEA, Mercedes-Benz, Kraft Heinz and Electrolux.
Before joining Monks, Singh was Head of Media for LEGO APAC and Amazon Prime Video Southeast Asia at IPG Initiative. Earlier, he held various leadership roles at GroupM across India, Vietnam and Indonesia, where he was responsible for media strategy for several leading international brands.
Commenting on his appointment, Singh said he was excited to join Monks and be part of its AI-led approach to marketing. He said AI can play a role beyond improving operational efficiency by helping brands achieve meaningful business growth. He added that he looks forward to developing innovative media solutions that bring together AI and human creativity to help clients adapt to the changing digital landscape.
Ketan Desai, Managing Director of Monks India, said India remains an important market for the company’s growth, supported by its fast-changing digital ecosystem and focus on innovation. He added that Singh’s regional experience and track record of leading media transformation for global brands will help further strengthen Monks’ media business in India and South Asia.
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