Monks bolsters leadership team for Southeast Asia

Munas van Boonstra has been appointed as MD - Southeast Asia, Saufi Salleh as Head of Clients & Kryse Ynieto as Head of Strategy

by e4m Desk
Published: Sep 20, 2024 12:42 PM | 1 min read

Monks has named a new Southeast Asia leadership team where Munas van Boonstra has been appointed as Managing Director for Southeast Asia, alongside Saufi Salleh as Head of Clients, and Kryse Ynieto as Head of Strategy.

The company took to LinkedIn to announce the new team. The company said together, the trio will guide world-class talent across Singapore, Malaysia and Indonesia offices to expand the company’s Southeast Asia operations and support our local clients.

Munas van Boonstra has been promoted after leading the Malaysia office and taking regional operational leadership responsibility since joining in 2022. Prior to Monks, van Boonstra had leadership roles at Publicis Malaysia, MYTV Broadcasting and GroupM.

“Bringing the Southeast Asian perspective to Monks’ global portfolio of marketing and technology services allows us to impact clients on a large scale,” says van Boonstra.

“By combining cultural insights and data-driven media strategies, powered with AI, we strive to lead creative disruption that truly makes a difference. Together with my SEA colleagues, we are dedicated to delivering innovative solutions that shape our clients’ present and future success”, the company said in a LinkedIn post.