ad-campaigns

Udemy launches first ad campaign in India

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The campaign also demonstrates Udemy’s commitment to invest further in India, its second-largest market in the world

exchange4media Staff Jun 24, 2020 4:20 PM

Mogaé Media & Wunderman Thompson use humour & social messaging in Punjab Police's campaign

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Diljit Dosanjh and Sidhu Moosewala were roped in to help with videos to speak to those returning from overseas and their families

exchange4media Staff Apr 9, 2020 1:14 PM

Vicco revamps its brand image with Alia Bhatt as brand ambassador

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Triton Communication has executed a campaign with an aim to appeal to millennial consumers and existing brand loyalists alike

Noel Dsouza Feb 21, 2020 8:26 AM

Twitter brand campaigns that made an impact in 2019

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Here's a look at some of the best brands on Twitter and how they stood out in their respective categories

exchange4media Staff Jan 3, 2020 8:20 AM

Brands preach, teach and stay quirky this Diwali on social media

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exchange4media takes a closer look at how brands capitalised on moment marketing on social media, and found Soan Papdi as the ‘Mithai of the moment’.

exchange4media Staff Oct 29, 2019 8:59 AM

How brands are riding on the festive buzz to build a connect

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The festive season in India is a perfect chance for brands to drive business with attractive offers and user content on social media, say industry experts

Nafisa Shaheen Oct 23, 2019 9:26 AM

How brands took to Instagram with Dussehra creatives

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We take a look at some of the interesting campaigns

Nafisa Shaheen Oct 11, 2019 12:59 PM

Why influencer marketing is booming this festive season

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Experts say the primary reason for the rise in influencer marketing is personalization and it helps in breaking the festive season clutter

Nafisa Shaheen Oct 10, 2019 8:45 AM

'Ab Har Galli Se Niklega Hero captures the spirit of gaming and celebrates gamers'

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Sagar Kapoor, Chief Creative Officer, Lowe Lintas spoke about the production and execution of the ad films for the Mobile Premier League's campaign ‘Ab Har Galli Se Niklega Hero’

Noel Dsouza Apr 11, 2019 8:53 AM

Idea behind SBI campaign was simple, execution challenging: Pramod Sharma, Rediffusion

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Pramod Sharma, Executive Creative Director, Rediffusion talks about the insight and the challenges faced while creating #HoSaktaHai

Noel Dsouza Apr 2, 2019 9:16 AM

'Gen Z expects brands to walk the talk'

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Advertising industry experts give us an insight into how today's youth wants brands to highlight social issues and also prove their authenticity

Noel Dsouza Mar 29, 2019 8:22 AM

Recap: The Week That Was

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We bring you a round-up of the top stories making headlines this week

exchange4media Staff Oct 13, 2018 10:28 AM

Will Kochi be the next creative agency hotspot of India?

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Kerala’s creative agencies are dishing out one celebrated campaign after another. We explore into what makes these campaigns a standout…

Akshata R Murthy Jul 14, 2017 8:34 AM