ad-campaigns
From Fevicol's power-play on the 'kursi' to Budweiser's World Cup fever, this week's ads remind us why great creativity never shouts, it simply sticks
Aryendra Khan May 2, 2026 8:44 AM
The Central Bureau of Communication has said that agencies will be tasked not just with running paid ads, but also with embedding government messaging within creator content
Chehneet Kaur Mar 24, 2026 9:53 AM
Aviation, travel, FMCG, fashion and logistics advertisers among the first to recalibrate marketing spends, executives tell e4m
Kanchan Srivastava Mar 2, 2026 8:24 AM
One of Dharmendra’s earliest and most iconic commercial appearances was for Rajdoot Motorcycles
e4m Staff Nov 24, 2025 2:22 PM
Satyabrata Das pays tribute to the ‘Desi Heart of Indian Advertising’
e4m Staff Oct 24, 2025 4:46 PM
It is the end of an era where creativity rose to unbelievable heights, writes Seth
e4m Staff Oct 24, 2025 4:34 PM
Conceptualised by Famous Innovations, the film features Aneet Padda in jewellery from the Manifest collection
e4m Staff Sep 23, 2025 4:36 PM
Median profit ROI for successful advertisers has gone up from 1.9:1 to 2.5:1 between 2017 and 2024. APAC region fared better than the global counterparts, reveals a WARC report
Kanchan Srivastava Jan 28, 2025 9:32 AM
On Children's Day 2022, we look back at some of the most beloved ad campaigns of India that celebrated childhood
Sandhya Raghavan Nov 14, 2022 7:41 AM
The CEO & CCO of McCann Worldgroup India Prasoon Joshi spoke to e4m about what worked for ad campaigns this festive season, and what lies ahead
Tanzila Shaikh Nov 10, 2022 8:11 AM
Brands share why regional advertising yields better results for them, as experts see a 30% increase in vernacular ads by national brands
PRANAB JYOTI BHUYAN Jul 13, 2022 8:25 AM
e4m brings a compilation of the most appealing and creative ad campaigns released between May 13 and May 27, 2022
exchange4media Staff May 30, 2022 8:49 AM
Take a look at e4m's fortnightly collection of the best ads, released between May 01 and May 13, 2022, that left the audiences and critics impressed
exchange4media Staff May 17, 2022 8:28 AM
This Mother's Day, brands paid tribute to mothers with unique campaigns that break the stereotypical image of a perfect mother and portray mothers as children's first academy
exchange4media Staff May 9, 2022 8:48 AM
Lahiri passed away earlier today in a Mumbai hospital after battling serious health issues at the age of 69
Mansi Sharma Feb 16, 2022 12:19 PM
From FreshToHome to MamaEarth and Swiggy to Westside, brands have created enough moments through their campaigns for people to celebrate love
exchange4media Staff Feb 12, 2022 8:39 AM
The past two weeks were all about the use of creativity in festive campaigns, ambassadors in new avatars and brand messaging
Mansi Sharma Oct 25, 2021 8:38 AM
The scope entails creating the positioning, guidelines and assets, designing the creative strategy and conceiving integrated marketing and advertising campaigns for the brand
exchange4media Staff Oct 5, 2021 12:23 PM
The survey outlines consumer sentiments and behaviours toward India’s festive season sales and channels that marketers can leverage upon to maximise the effectiveness of their ad campaigns
exchange4media Staff Sep 2, 2021 4:06 PM
Shreyansh Innovations Founder Shreyansh Baid shares the challenges between the idea and execution of Manyavar's recent ad campaign, the impact of IPL suspension on the industry, and more
Misbaah Mansuri May 19, 2021 8:45 AM
The campaign shines the spotlight on its new economical range of nacho chips
exchange4media Staff May 1, 2021 8:25 AM
The cricketer will be seen in a series of campaigns and ads across digital platforms and other mediums of the brand
exchange4media Staff Mar 22, 2021 4:03 PM
Guest Column: Neha Puri, Founder & CEO, VavoDigital, suggests that influencer marketing, a hybrid of old and new marketing & advertising tools, is everything that a modern-day campaign needs to be
Neha Puri Feb 10, 2021 8:41 AM
‘Ye Sahi Toh Life Insurance Online Kyu Nahi?’ campaign is aimed at encouraging the audience to shift their life insurance buying process online
exchange4media Staff Feb 6, 2021 8:00 AM
With Kantar as the official partner of the judging process, the Awards will select the most innovative digital campaigns released on YouTube between Oct 2019 and Feb 2021
exchange4media Staff Jan 29, 2021 2:33 PM
Ketan Kulkarni, CMO and Head– Business Development, Blue Dart, shares insights on gearing up for vaccine roll-outs, challenges during pandemic, evolution in marketing, key learnings and more
Ritika Raj Jan 27, 2021 8:27 AM
The multi-video campaign showcases how releasing strong emotions on inanimate objects are early signs of mental illness
exchange4media Staff Jan 16, 2021 8:02 AM
The Bollywood trailblazer who turned 47 yesterday has a brand appeal that not only connects with a ‘classy’ audience but a ‘massy’ audience’ as well
Noel Dsouza Jan 11, 2021 8:19 AM
TVC features television fame Vani Bhojan and Amit Bhargav showcasing trust and sweetness in everyday moments
exchange4media Staff Jan 2, 2021 8:06 AM
Conceptualized by Studio Simple, the ad film blends five heartwarming everyday scenarios, focusing on how Microsoft’s technology empowers people to do more every day
exchange4media Staff Dec 26, 2020 8:25 AM
The campaign, created by Tilt Brand Solutions, focuses on the true essence of the brand - special moments celebrated like royalty
exchange4media Staff Dec 21, 2020 12:41 PM
The brand has flagged off its festive season campaign with the launch of the TVC
exchange4media Staff Oct 24, 2020 8:00 PM
Industry players say with the heralding of the festive season, brands will look to create influencer marketing campaigns and PR firms will be key in vetting of influencers
Nafisa Shaheen Sep 28, 2020 8:44 AM
The campaign also demonstrates Udemy’s commitment to invest further in India, its second-largest market in the world
exchange4media Staff Jun 24, 2020 4:20 PM
Diljit Dosanjh and Sidhu Moosewala were roped in to help with videos to speak to those returning from overseas and their families
exchange4media Staff Apr 9, 2020 1:14 PM
Triton Communication has executed a campaign with an aim to appeal to millennial consumers and existing brand loyalists alike
Noel Dsouza Feb 21, 2020 8:26 AM
Here's a look at some of the best brands on Twitter and how they stood out in their respective categories
exchange4media Staff Jan 3, 2020 8:20 AM