The cricketer will be seen in a series of campaigns and ads across digital platforms and other mediums of the brand

exchange4media Staff Mar 22, 2021 4:03 PM

Guest Column: Neha Puri, Founder & CEO, VavoDigital, suggests that influencer marketing, a hybrid of old and new marketing & advertising tools, is everything that a modern-day campaign needs to be

Neha Puri Feb 10, 2021 8:41 AM

‘Ye Sahi Toh Life Insurance Online Kyu Nahi?’ campaign is aimed at encouraging the audience to shift their life insurance buying process online

exchange4media Staff Feb 6, 2021 8:00 AM

With Kantar as the official partner of the judging process, the Awards will select the most innovative digital campaigns released on YouTube between Oct 2019 and Feb 2021

exchange4media Staff Jan 29, 2021 2:33 PM

Ketan Kulkarni, CMO and Head– Business Development, Blue Dart, shares insights on gearing up for vaccine roll-outs, challenges during pandemic, evolution in marketing, key learnings and more

Ritika Raj Jan 27, 2021 8:27 AM

The multi-video campaign showcases how releasing strong emotions on inanimate objects are early signs of mental illness

exchange4media Staff Jan 16, 2021 8:02 AM

The Bollywood trailblazer who turned 47 yesterday has a brand appeal that not only connects with a ‘classy’ audience but a ‘massy’ audience’ as well

Noel Dsouza Jan 11, 2021 8:19 AM

TVC features television fame Vani Bhojan and Amit Bhargav showcasing trust and sweetness in everyday moments

exchange4media Staff Jan 2, 2021 8:06 AM

Conceptualized by Studio Simple, the ad film blends five heartwarming everyday scenarios, focusing on how Microsoft’s technology empowers people to do more every day

exchange4media Staff Dec 26, 2020 8:25 AM

The campaign, created by Tilt Brand Solutions, focuses on the true essence of the brand - special moments celebrated like royalty

exchange4media Staff Dec 21, 2020 12:41 PM

The brand has flagged off its festive season campaign with the launch of the TVC

exchange4media Staff Oct 24, 2020 8:00 PM

Industry players say with the heralding of the festive season, brands will look to create influencer marketing campaigns and PR firms will be key in vetting of influencers

Nafisa Shaheen Sep 28, 2020 8:44 AM

The campaign also demonstrates Udemy’s commitment to invest further in India, its second-largest market in the world

exchange4media Staff Jun 24, 2020 4:20 PM

Diljit Dosanjh and Sidhu Moosewala were roped in to help with videos to speak to those returning from overseas and their families

exchange4media Staff Apr 9, 2020 1:14 PM

Triton Communication has executed a campaign with an aim to appeal to millennial consumers and existing brand loyalists alike

Noel Dsouza Feb 21, 2020 8:26 AM

Here's a look at some of the best brands on Twitter and how they stood out in their respective categories

exchange4media Staff Jan 3, 2020 8:20 AM

exchange4media takes a closer look at how brands capitalised on moment marketing on social media, and found Soan Papdi as the ‘Mithai of the moment’.

exchange4media Staff Oct 29, 2019 8:59 AM

The festive season in India is a perfect chance for brands to drive business with attractive offers and user content on social media, say industry experts

Nafisa Shaheen Oct 23, 2019 9:26 AM

We take a look at some of the interesting campaigns

Nafisa Shaheen Oct 11, 2019 12:59 PM

Experts say the primary reason for the rise in influencer marketing is personalization and it helps in breaking the festive season clutter

Nafisa Shaheen Oct 10, 2019 8:45 AM