On Children's Day 2022, we look back at some of the most beloved ad campaigns of India that celebrated childhood

Sandhya Raghavan Nov 14, 2022 7:41 AM

The CEO & CCO of McCann Worldgroup India Prasoon Joshi spoke to e4m about what worked for ad campaigns this festive season, and what lies ahead

Tanzila Shaikh Nov 10, 2022 8:11 AM

Brands share why regional advertising yields better results for them, as experts see a 30% increase in vernacular ads by national brands

PRANAB JYOTI BHUYAN Jul 13, 2022 8:25 AM

e4m brings a compilation of the most appealing and creative ad campaigns released between May 13 and May 27, 2022

exchange4media Staff May 30, 2022 8:49 AM

Take a look at e4m's fortnightly collection of the best ads, released between May 01 and May 13, 2022, that left the audiences and critics impressed

exchange4media Staff May 17, 2022 8:28 AM

This Mother's Day, brands paid tribute to mothers with unique campaigns that break the stereotypical image of a perfect mother and portray mothers as children's first academy

exchange4media Staff May 9, 2022 8:48 AM

Lahiri passed away earlier today in a Mumbai hospital after battling serious health issues at the age of 69

Mansi Sharma Feb 16, 2022 12:19 PM

From FreshToHome to MamaEarth and Swiggy to Westside, brands have created enough moments through their campaigns for people to celebrate love

exchange4media Staff Feb 12, 2022 8:39 AM

The past two weeks were all about the use of creativity in festive campaigns, ambassadors in new avatars and brand messaging

Mansi Sharma Oct 25, 2021 8:38 AM

The scope entails creating the positioning, guidelines and assets, designing the creative strategy and conceiving integrated marketing and advertising campaigns for the brand

exchange4media Staff Oct 5, 2021 12:23 PM

The survey outlines consumer sentiments and behaviours toward India’s festive season sales and channels that marketers can leverage upon to maximise the effectiveness of their ad campaigns

exchange4media Staff Sep 2, 2021 4:06 PM

Shreyansh Innovations Founder Shreyansh Baid shares the challenges between the idea and execution of Manyavar's recent ad campaign, the impact of IPL suspension on the industry, and more

Misbaah Mansuri May 19, 2021 8:45 AM

The campaign shines the spotlight on its new economical range of nacho chips

exchange4media Staff May 1, 2021 8:25 AM

The cricketer will be seen in a series of campaigns and ads across digital platforms and other mediums of the brand

exchange4media Staff Mar 22, 2021 4:03 PM

Guest Column: Neha Puri, Founder & CEO, VavoDigital, suggests that influencer marketing, a hybrid of old and new marketing & advertising tools, is everything that a modern-day campaign needs to be

Neha Puri Feb 10, 2021 8:41 AM

‘Ye Sahi Toh Life Insurance Online Kyu Nahi?’ campaign is aimed at encouraging the audience to shift their life insurance buying process online

exchange4media Staff Feb 6, 2021 8:00 AM

With Kantar as the official partner of the judging process, the Awards will select the most innovative digital campaigns released on YouTube between Oct 2019 and Feb 2021

exchange4media Staff Jan 29, 2021 2:33 PM

Ketan Kulkarni, CMO and Head– Business Development, Blue Dart, shares insights on gearing up for vaccine roll-outs, challenges during pandemic, evolution in marketing, key learnings and more

Ritika Raj Jan 27, 2021 8:27 AM

The multi-video campaign showcases how releasing strong emotions on inanimate objects are early signs of mental illness

exchange4media Staff Jan 16, 2021 8:02 AM

The Bollywood trailblazer who turned 47 yesterday has a brand appeal that not only connects with a ‘classy’ audience but a ‘massy’ audience’ as well

Noel Dsouza Jan 11, 2021 8:19 AM