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PRANAB JYOTI BHUYAN
Senior Correspondent NA NA

Senior Correspondent

Breaking the language barrier: The rise of vernacular ad campaigns

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Brands share why regional advertising yields better results for them, as experts see a 30% increase in vernacular ads by national brands

PRANAB JYOTI BHUYAN Jul 13, 2022 8:25 AM

‘The world is now pretty much living between two screens - phone and TV’

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Shaadi.com’s latest ad campaign talks about the platform’s evolution by going back and narrating the first success story, says Adhish Zaveri, AVP-Marketing

PRANAB JYOTI BHUYAN Jul 13, 2022 8:03 AM