volume
The report found considerable overlap between advertisers using broadcast television and connected television
As per a TAM Report, with a 21% share food and beverages was the largest advertising sector on TV, followed by personal care and hygiene at 15%
e4m Staff Jan 21, 2026 9:00 AM
Netflix has emphasised that Rohit Sharma is not involved in the show’s storyline and that his participation is confined to this India-focused campaign ahead of the final season’s release
Vaishnavi Deshpande Dec 24, 2025 1:38 PM
Brands are leveraging the cultural buzz around Netflix’s ‘Stranger Things’ as the finale approaches, creating theme-driven campaigns that tap nostalgia, sci-fi vibes, and online chatter
Vaishnavi Deshpande Nov 26, 2025 4:01 PM
Social platforms have transformed every update about ‘Stranger Things 5’ into a viral moment, generating continuous waves of hype ahead of the series’ conclusion
e4m Staff Nov 14, 2025 1:55 PM
The ban has left nearly Rs 1,500 crore in expected RMG ad investments off the table, including Rs 150–200 crore that would typically have been spent during the festive window, say experts
Aditi Gupta Oct 29, 2025 9:01 AM
The analysis, based on 19 live matches across 16 TV channels, shows that the final match registered the steepest growth in ad volume
e4m Staff Oct 17, 2025 9:23 AM
Food & Beverages, Personal Care, and Services top TV ad volumes in 2024, the report shows
e4m Staff May 26, 2025 1:34 PM
According to TAM data, Hindustan Unilever led TV ad volumes in 2024 while F&B remained the top sector. GEC dominated genres, and Harpic Power Plus 10x Advanced topped brand rankings.
e4m Staff Jan 29, 2025 8:51 AM
As per TAM AdEx report, Maruti Suzuki, SBS Biotech, Honda Motors were the top advertisers on print in the Jan-June period
e4m Staff Sep 23, 2024 11:00 AM
LIC, Maruti Suzuki and Reliance Retail among top advertisers on radio in H1’24, shows a TAM AdEx report for Jan – June 2024
e4m Staff Sep 12, 2024 9:05 AM
As per a TAM AdEx report, while the ad volume share of GECs was 30% from Jan to June 2024 same as the previous H1, news channels had a share of 27% in H1 2024, up by 2% from 25% in H1 2023
Aditi Gupta Aug 23, 2024 9:01 AM
Industry observers note that print ad rates are still 20 per cent below the pre-Covid levels; a shift to digital and lack of data are making recovery an uphill task for the sector
Chehneet Kaur Mar 8, 2024 8:33 AM
According to a TAM report, this edition of the tournament saw the count of advertising categories grow by 29% with more than 85 categories having advertised so far
e4m Staff Oct 30, 2023 4:22 PM
As per TAM Sports - Asia Cup Advertising Report, Asia Cup 2023 saw an indexed ad volume of 31% compared to the 2018 edition
According to the TAM AdEx report, more than 3700 brands were present on TV in the Jan-Jun’23 period
exchange4media Staff Aug 3, 2023 3:28 PM
The upcoming festive season and a host of cricket events set to give the sector’s ad volumes a much-needed push, say industry heads
Tanya Dwivedi Jul 12, 2023 11:05 AM
As per TAM AdEx quarterly report, 3.9k exclusive brands advertised in radio in 2023 with LIC leading the list
Tanya Dwivedi Jun 28, 2023 12:09 PM
The agency will be focusing on putting the coffee brand further on the Indian map
exchange4media Staff Jun 20, 2023 11:45 AM
Industry heads say that the sector's revenue is likely to cross pre-pandemic levels with growth driven by tier 2 and tier 3 markets
Tanya Dwivedi Feb 13, 2023 8:48 AM
According to a TAM AdEx report, 2022 saw GEC claiming the highest share, 28.5%, in overall TV ad volumes since 2018
exchange4media Staff Jan 27, 2023 8:50 AM
Media agencies say brands are increasingly showing interest in Connected TV advertising this season, but is it translating into a surge in CTV campaigns? e4m analyses
Kanchan Srivastava Oct 20, 2022 8:37 AM
The report also stated that the top five categories accounted for 39% of total ad volume in IPL 15, compared to 36% in IPL 14
exchange4media Staff Jun 8, 2022 8:21 AM
Q1 2022 was almost at par with Q1 2021 and Q1 2022 registered a 20% increase in ad volumes over Q1 2020
exchange4media Staff May 12, 2022 4:10 PM
2021 recorded an all-time high of 1,824 million seconds of ad volumes - 22% and 18% growth over 2020 and 2019, respectively
exchange4media Staff Mar 7, 2022 12:11 PM
Ad revenue from the print business rose 29% to Rs 307 crore from Rs 238 crore
exchange4media Staff Feb 9, 2022 6:00 PM
2021 also recorded 22% growth in ad volumes over 2020 and 18% over 2019
exchange4media Staff Jan 25, 2022 4:32 PM
As per the report, GEC overtook News as the most popular channel genre in terms of advertising in the year 2021
exchange4media Staff Jan 19, 2022 9:02 AM
As per the BARC THINK Report, TV ad volumes stood at 156 mn seconds, 3% higher than 2020 and 31% higher than 2019
exchange4media Staff Dec 20, 2021 5:07 PM
As per the report, indexed ad volume growth in the first leg of IPL 14 was 7%, whereas in the second leg it dropped by 8%, compared to IPL 13
exchange4media Staff Oct 27, 2021 8:41 AM
The September THINK Report analysed ads on TV during the Ganesh Chaturthi week where ad volumes grew 4% compared to the previous four-week average and posted a healthy 28% growth over 2019
exchange4media Staff Oct 21, 2021 1:29 PM
Horlicks is on second spot and Airtel Black on third, as per the weekly data
exchange4media Staff Sep 13, 2021 8:47 AM
The top two advertisers HUL and Reckitt together accounted for a 40% share of FMCG ad volumes on TV
exchange4media Staff Aug 16, 2021 9:02 AM
According to the report, the corporate/brand image category saw the highest surge in ad volumes with 3.5x growth
exchange4media Staff Aug 13, 2021 8:37 AM
Ad volumes decreased by 40% in UEFA EURO 2020 compared to the tournament's 2016 numbers
Sonam Saini Jul 30, 2021 10:39 AM
Television ad volumes for June 2021 grew by 6% over June 2019 and H1 2021 grew 12% over H1 2019
exchange4media Staff Jul 22, 2021 12:57 PM
The report says that over 3,000 exclusive advertisers and 5,000 exclusive brands advertised during Jan-Jun'21 compared to Jan-Jun'20
exchange4media Staff Jul 20, 2021 9:12 AM
TV attracted over 60% new advertisers of the Total Advertisers in May this year, indicating that advertisers continue to bank on the medium
exchange4media Staff Jun 17, 2021 1:21 PM
The top ten list saw a new entrant this week — Google; Dettol products led on the brands' side
exchange4media Staff Jun 11, 2021 8:29 AM
As per the recent TAM Adex data, categories like auto, personal care/personal hygiene, F&B, and paints have shown the maximum drop in ad volumes during April-May'21 when compared to Jan-March'21
Sonam Saini Jun 2, 2021 9:06 AM
Ad volumes for FMCG in April 2021 grew by 166% and 42% compared to 2020 and 2019 respectively, says the latest data
exchange4media Staff May 13, 2021 1:10 PM
Speaking at the e4m TV First Conference, BARC CEO Lulla noted that the audience may spend time on TV and digital, so both forces will co-exist as they have their own inherent strengths
exchange4media Staff Apr 28, 2021 8:57 AM
The data says that while the number of categories grew by 8% in 13 matches of IPL 14 versus the corresponding matches in IPL 13, the number of advertisers and brands saw a decline
exchange4media Staff Apr 26, 2021 8:58 AM
News genre witnessed the highest growth of 25%, followed by GEC with 21% and movies with 23%
exchange4media Staff Apr 23, 2021 6:55 PM
Compared to the festive period last year, the ad volume in Jan-March 2021 dipped by 3%
exchange4media Staff Apr 23, 2021 9:10 AM
FMCG and e-comm categories grew by 36% and 21% YoY during this period
exchange4media Staff Mar 19, 2021 7:57 AM
As per the weekly data, Policybazaar.com emerged as the second top brand this week
exchange4media Staff Mar 12, 2021 8:50 AM
Prasanth Kumar, GroupM South Asia CEO, says that while the growth rate predicted for India is quite high at 23% in 2021, the country has still not crossed 2019 levels
Naziya Alvi Rahman Mar 1, 2021 8:22 AM
Hindustan Unilever continues to lead advertiser's space for the week
exchange4media Staff Feb 26, 2021 8:17 AM