tyres
Samir Gupta was associated with Continental for over 13 years; to explore new opportunities in the mobility sector
Agarwalla joins Apollo Tyres after a stint of over seven years at Paytm
e4m Staff Mar 20, 2026 1:49 PM
Speaking at Pitch CMO Summit 2026, Lakshmi Narayanan B, CMO at CEAT said while AI can generate content quickly, differentiation will come from insights rooted in real human behaviour
e4m Staff Mar 13, 2026 9:16 AM
Abhineet Kothari, Marketing Head, India & SE Asia, Apollo Tyres, bagged the CMO Digital Marketing Award at Pitch CMO Summit 2026
e4m Staff Mar 12, 2026 9:33 PM
The mandate spans BKT’s tyre business in India, covering its established Off-Highway Tyres (OHT) portfolio and newly launched On-Highway tyre range
After a frenzied run courting real-money gaming platforms, Team India and the IPL are now swinging back to legacy brands
Kanchan Srivastava Dec 9, 2025 9:08 AM
Guest Column: Udyan Ghai, Group Head, Global Marketing, Apollo Tyres Ltd, writes how India’s World Cup win turned women cricketers into cultural and brand icons
Udyan Ghai Nov 5, 2025 9:44 AM
This follows the company’s recent announcement of a 3-year partnership with the Board of Control for Cricket in India
e4m Staff Oct 3, 2025 10:47 AM
According to the company’s FY25 filings, Apollo’s consolidated advertising and sales promotion expenses increased to Rs 655 crore from Rs 631 crore in FY24
e4m Staff Sep 30, 2025 12:48 PM
Vinit Karnik, WPP media veteran and the strategist behind Apollo Tyres’ entry into Indian cricket, speaks on the changing face of cricket sponsorships and where the game is headed
Kanchan Srivastava Sep 22, 2025 8:52 AM
Udyan Ghai, Group Head – Marketing at Apollo Tyres, spoke to e4m on the brand’s cricketing ambitions, strategy, expectations, and the legacy it brings to this high-stakes partnership
Kanchan Srivastava Sep 19, 2025 9:09 AM
This agreement grants Apollo Tyres the Title Sponsor Rights for all Bilateral and ICC (both men’s and women’s teams) home and away matches
e4m Staff Sep 16, 2025 3:35 PM
The company has launched its new campaign film under the tagline ‘Rolling with Champions’
e4m Staff Sep 11, 2025 10:22 AM
This partnership reflects the brand’s vision to align with the spirit of cricket – a game game that unites millions across countries, cultures, and communities, the company said
e4m Staff Sep 9, 2025 12:25 PM
The company reported a modest 3% growth in consolidated revenue from operations
e4m Staff Jul 14, 2025 3:01 PM
Abhineet Kothari has stepped into a larger marketing mandate at Apollo Tyres, just a year after joining the company
e4m Staff Jul 9, 2025 10:01 AM
The three-year extension will include exclusive branding rights, co-branded fan experiences, digital content collaborations and the grassroots football initiative
e4m Staff Jun 20, 2025 3:32 PM
The company is set to roll out integrated marketing campaigns across digital, television, print, and outdoor platforms in the coming months, aimed at strengthening brand
e4m Staff Jun 18, 2025 12:17 PM
The campaign, by VML, features the brand’s long-standing brand ambassador Sachin Tendulkar
e4m Staff Apr 8, 2025 12:39 PM
In an exclusive interview with e4m, Lakshmi Narayanan B, CMO of CEAT, discusses the brand’s marketing strategy, digital shift, and global expansion plans
Kanchan Srivastava Mar 20, 2025 9:08 AM
As brand ambassador, MS Dhoni will be endorsing Eurogrip's entire range of products
In a plea, CEAT has complained that a video uploaded by Apollo shows CEAT’s CROSSDRIVE AT tire in a bad light
e4m Staff Sep 20, 2024 4:22 PM
Ideacafe has conceptualized the Out of Home and digital OOH campaign in sync with Team Vredestein
e4m Staff Dec 13, 2023 12:56 PM
Titled 'Apollo X Sachin- The Legend Strikes with an Apol 10 Performance', the film offers a glimpse into Sachin's passion for cars and his driving skills
Titled 'Engineers: The Driving Force' , the film reminds the world that no matter how advanced the machine, it cannot replace the ingenuity of human minds
e4m Staff Sep 15, 2023 1:45 PM
The film beautifully encapsulates how the festival resonates with people from all walks of life, reaffirming the belief that the spirit of protection knows no boundaries
exchange4media Staff Aug 30, 2023 4:11 PM
At Pitch CMO Summit Delhi 2023, Garga, Group Head, Marketing – APMEA, spoke extensively on how Apollo Tyres was making its manufacturing renewable with the help of latest technology
exchange4media Staff Jun 16, 2023 8:31 AM
Campaign focusses on the tyre brand’s product features and relates it to MSD’s on-field escapades
exchange4media Staff Mar 30, 2023 3:12 PM
The brand has launched a campaign film, featuring some of the women who joined the tyre manufacturer's Women’s Day ride
exchange4media Staff Mar 9, 2023 11:05 AM
Other gems from the adworld include witty spots by ClearTrip, Apollo Tyres and Mountain Dew
Mansi Sharma Sep 23, 2022 8:36 AM
The campaign crafted by BBDO has been flagged off with a short video featuring Sonu Sood
exchange4media Staff Sep 22, 2022 9:36 AM
After a record-breaking 2021-22 season that delivered a reach of 171 million on TV, the league welcomes back fans to the stands across 10 cities after a hiatus of 2 years
exchange4media Staff Sep 19, 2022 11:42 AM
Garga joins from Mahindra and Mahindra where he was Vice President and Head of Strategy, Insights and Analytics, and Innovation
exchange4media Staff Jul 14, 2022 11:11 AM
Created by Mirum, the campaign #RacingHeartsSince1909 is an attempt to bring forth the love for driving combined with the heritage of the brand
exchange4media Staff Jun 18, 2022 8:05 AM
Apollo Tyres celebrates inspiring personalities of the sporting world. Barse, who inspired the Amitabh Bachchan-starrer ‘Jhund’, first hero to appear in the campaign
exchange4media Staff Mar 15, 2022 10:08 AM
The company is currently running this campaign using candid reviews and the element of mystery and travel
exchange4media Staff Dec 27, 2021 3:23 PM
It was all about creative storytelling, evoking some nostalgia, and striking conversations around gender equality for the ad world
Mansi Sharma Sep 27, 2021 8:56 AM
The campaign ‘Smart Tyre – Tyre With a Brain’ has been launched by Cheil India
exchange4media Staff Sep 20, 2021 4:53 PM
IPL has evolved hugely in the past 13 years and is not restricted to the male TG and, therefore, has its potential to generate returns for its advertisers, said Amit Tolani, CMO, CEAT Tyres
Raushni Bhagia Mar 16, 2021 8:48 AM
Apollo Tyres has been associated with the team since the 2017-18 Indian Super League campaign
exchange4media Staff Nov 17, 2020 10:35 AM
Within a short time, the ads have garnered over a million views on social media
exchange4media Staff Jun 25, 2020 11:18 AM
In a chat with exchange4media, Mahendra Dev Dixit, Director, Sigma Trade Wings sheds light on the growth strategy, trends in the OOH industry and more
Anjali Thakur Feb 24, 2020 1:46 PM
As part of the association, a co-branded TV & digital campaign will be rolled out on platforms such as Voot, ZEE5, SonyLIV, MX player, Youtube, Facebook and Instagram
exchange4media Staff Jan 23, 2020 6:23 PM